Hattendo

Hattendo is a Japanese food company headquartered in Mihara, Hiroshima, founded in 1933 as a wagashi shop by Mitsumitsu Morimitsu. It is known for its chilled 'cream pan' (cream bread), which was created in 2008 and became the company's signature product. The company operates an online shop and stores, and has expanded overseas with events and stores in Singapore, Hong Kong, and Canada.

Hattendo was founded in 1933 (Showa 8) by Mitsumitsu Morimitsu as a wagashi shop named 'Morimitsu Hattendo' in Minatomachi, Mihara City, Hiroshima. The company was incorporated on June 25, 1953. In 1975, the second generation, Yoshifumi Morimitsu, renamed the shop 'La Seine Hattendo' and added Western confectionery. In 1991, the third generation, Takamasa Morimitsu, opened 'Takachan no Pan-ya' in Miyaura, Mihara City, and became president in 1997. In 2004, the main factory was relocated to Miyaura, Mihara City, with an attached shop called 'Komugi Kobo'. In 2008, the chilled cream pan was created and the company began focusing on sweets bread. In 2009, the company unified its trade name to 'Hattendo' as a sweets-bread specialty store and opened its first Tokyo store. In 2013, the Hiroshima Mihara Rinku factory and new headquarters were completed. In 2014, it held its first overseas event. In 2015, Hattendo Singapore Pte. Ltd. was established. In 2017, stores opened in Singapore and Hong Kong, and the first Sweets Burger Grand Prix was held. In 2019, Hattendo International Co., Ltd. was established and a Canada store opened. In 2021, a Tokyo office was opened. In 2022, Hattendo Farm Co., Ltd. was established and an EC office opened. In 2024, Hattendo cafe opened. In 2026, the headquarters is to be relocated and a new factory is to be built within 'Hattendo Village'.

Sweets-bread specialty brand centered on its signature chilled cream pan, emphasizing safety and quality.

• Cream pan

  Chilled cream bread created in 2008, signature product

• Furusato cream pan

  Cream pan with regional ingredients from various parts of Japan, launched for 90th anniversary

• Melon pan

  Sweet bread with cookie crust

• Custard pudding

  Rich custard pudding

• Bottled water

  Water sourced from Hida Mountains

1. 1くりーむパンの八天堂hattendo.jp
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