HauHau Research

HauHau Research is an engineering and technology research and development company based in Auckland, New Zealand. Its name is drawn from the Māori language: "Hau" means breath, wind or vitality, and doubling it is intended to emphasise a continuous cycle of creativity and impact. The company positions itself as an R&D hub that combines fundamental and industrial research to deliver technology solutions and products to businesses. HauHau Research was established in 2020 as an independent spin-off company from the Sensors and Smart Systems Laboratory at Massey University in Auckland. It describes itself as part of the New Zealand Product Accelerator (NZPA) and a member of the Independent Research Association of New Zealand (IRANZ). The team is presented as having decades of R&D experience, and the company offers to take on challenging projects or product development work for industry clients. The company's research portfolio spans several connected disciplines: sensors and instrumentation, robotics and autonomous systems, automation and control, mechatronics and embedded systems, machine vision and image analysis, and artificial intelligence and data analytics. It combines these areas to develop practical engineering solutions for industry and applied research. Specific sensing and measurement work includes applications such as environmental monitoring and the characterisation of food and materials. HauHau Research operates primarily in New Zealand, serving businesses and industries that need applied research, engineering development or technology products. It is a private company and, as of the available evidence, does not disclose a parent company or ownership group. Its public identity blends technical specialisation with cultural values, framing collaboration and progress as central to its work.

HauHau Research was established in 2020 as an independent spin-off company from the Sensors and Smart Systems Laboratory at Massey University in Auckland, New Zealand. The spin-off model placed the new company at the intersection of academic research and industrial application, allowing it to commercialise and extend sensor and smart-systems expertise developed within the university laboratory. The company adopted a name inspired by the Māori language. "Hau" means breath, wind or vitality, and the doubled form "HauHau" is intended to convey a continuous cycle of creativity and impact. This naming choice reflects an explicit effort to align technology development with cultural values and to frame innovation as a collaborative, ongoing process. From its base in Auckland, HauHau Research built a portfolio spanning fundamental and industrial research. It describes itself as an engineering and technology R&D hub specialising in sensors, robotics, mechatronics, artificial intelligence and related fields. Its research focus areas include sensors and instrumentation, robotics and autonomous systems, automation and control, mechatronics and embedded systems, machine vision and image analysis, and artificial intelligence and data analytics. The company has positioned itself within New Zealand's research ecosystem as part of the New Zealand Product Accelerator (NZPA) and as a member of the Independent Research Association of New Zealand (IRANZ). These affiliations connect it to a broader network of research organisations and product-development initiatives in the country. HauHau Research presents its team as having decades of R&D experience and offers to deliver challenging projects or products from its portfolio. Its applied work includes sensing and measurement systems for applications such as environmental monitoring and the characterisation of food and materials. The company continues to operate as a private, independent research and development business serving industry and applied research clients.

• 2020

  HauHau Research is established as an independent spin-off company from the Sensors and Smart Systems Laboratory at Massey University, Auckland.

An independent engineering and technology R&D hub that aligns cutting-edge research with cultural values to support businesses and advance industries.

• Sensors and instrumentation systems

  Sensing and measurement systems for applications including environmental monitoring and food and material characterisation.

• Robotics and autonomous systems

  Research and development in robotics and autonomous systems.

• Automation and control

  Automation and control solutions for industry and applied research.

• Mechatronics and embedded systems

  Mechatronics and embedded systems engineering.

• Machine vision and image analysis

  Machine vision and image analysis capabilities.

• AI and data analytics

  Artificial intelligence and data analytics for practical engineering solutions.

1. 1HauHau Researchhauhau.co.nz
2. 2HauHau Researchhauhau.co.nz
3. 3HauHau Research (New Zealand)wikidata.org