Haval

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A Great Wall Motor SUV and crossover brand serving China and international markets.

Last updated October 17, 2026

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First read: Nov 4, 2026
Latest read: Nov 4, 2026

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Overview

Haval is an automotive marque owned by Great Wall Motor (GWM), the Chinese vehicle manufacturer. The brand specializes in sport utility vehicles and crossover vehicles, with a portfolio aimed primarily at mainstream consumers. It became a standalone GWM brand in March 2013 after the Haval name had already been used on Great Wall SUV products for several years. The name originated with the Great Wall Haval CUV, introduced in April 2005. The vehicle was initially marketed under the romanized name Hover in some markets and was later associated with the Haval H3 designation. It represented an important shift in GWM's product mix: while the company had historically been strongly associated with pickup trucks and more utilitarian off-road vehicles, the Haval CUV used a more urban-oriented design. In September 2006, approximately 500 Haval CUV vehicles were exported to Italy, an early large-scale European export by a privately owned Chinese automaker. The Haval H6, launched in 2011, became the central product in the brand's development. Its combination of compact-SUV packaging and a relatively accessible price helped it gain substantial popularity in China. The H6 range subsequently expanded with different body styles and powertrain configurations, including a coupe-SUV variant, diesel versions and four-wheel-drive models. The success of the H6 contributed directly to GWM's decision to separate Haval from its original Great Wall product line and give it an independent logo and brand identity. From 2017 to 2019, Haval experimented with Red Label and Blue Label positioning. The two versions used different logo colors and were distinguished through exterior styling, interior design and materials; they were also supported by separate dealership networks. GWM ended this division in 2019 and returned the brand to a black-logo identity. Haval also introduced the F-series in 2018, using models such as the F5 and F7 to appeal to younger buyers with more streamlined styling. Haval became one of China's leading SUV marques. By 2018, it had ranked first in Chinese SUV sales for nine consecutive years, according to the cited reference material. In January 2019, the brand produced its five-millionth vehicle. That same period saw GWM articulate a globalization goal known as the 5-2-1 strategy: within five years, Haval was intended to reach annual sales of two million vehicles and become the world's leading SUV brand. International expansion has included sales and, in selected markets, local production. Haval entered Australia in March 2015 with the H2, H8 and H9, and later expanded its Australian dealer presence. In June 2019, production of the F7 and H9 began at GWM's facility in the Tula region of Russia. The brand has also been marketed across Latin America, Southeast Asia, the Middle East, Africa and other regions. In August 2025, Haval began producing the H6, H6 GT and H9 at GWM's Iracemápolis plant in São Paulo state, Brazil. In August 2022, Haval introduced a new logo based on the brand name in uppercase lettering. Its angular treatment, including triangular forms in the letters A and V, was intended to present a more contemporary and technology-oriented identity. As of 2024, Haval was described as GWM's most popular brand among its marques, which also include Tank, Ora and Wey. Its current positioning combines broad SUV coverage, mass-market pricing, Chinese manufacturing scale and increasing international localization.

History

Haval developed from Great Wall Motor's early SUV program. The name was first applied to the Great Wall Haval CUV, introduced in April 2005. In some export markets the vehicle was initially romanized as Hover, while later versions were associated with the Haval H3 name. Compared with the more rugged and utility-focused vehicles that had characterized much of GWM's earlier range, the CUV adopted a more urban design and helped the company broaden its appeal to ordinary passenger-vehicle buyers. The model's early export activity was significant for GWM. In September 2006, around 500 Haval CUV vehicles were shipped to Italy. This was an early example of a privately owned Chinese automaker exporting vehicles to Europe at relatively substantial volume. The Haval name subsequently became more closely connected with GWM's SUV development and international ambitions. The Haval H6, introduced in 2011, was the decisive product in the marque's emergence. Positioned as a competitively priced compact SUV, it attracted Chinese buyers seeking the higher seating position and utility of an SUV without the price of a larger imported vehicle. The H6 family expanded into several configurations, including a coupe-style body, diesel versions and four-wheel-drive derivatives. Its market performance gave GWM a platform for creating a dedicated SUV identity rather than continuing to market all of its vehicles under the original Great Wall brand. In March 2013, Haval was spun off as an independent GWM brand and received its own logo. It became GWM's second brand after the original Great Wall marque. The move allowed the company to give SUVs a more focused retail, design and marketing identity. Haval's range continued to center on the H6 while adding models positioned at different sizes and price points. From 2017, GWM experimented with Red Label and Blue Label versions. The labels were not simply color variations: they could involve changes to exterior styling, cabin layout and materials, and the two versions were marketed through different dealer networks. The arrangement was intended to address different customer profiles, but GWM abandoned the strategy in 2019 and returned to a black Haval logo. In 2018, the company added the F-series, including the F5 and F7, with smoother and more youthful styling aimed at younger customers. Haval's domestic performance made it one of China's most prominent SUV brands. The cited reference states that it led China's SUV sales for nine consecutive years by 2018. In January 2019, production reached five million vehicles. Around the same time, GWM founder Wei Jianjun presented the 5-2-1 globalization strategy, an ambition for Haval to reach annual sales of two million vehicles within five years and become the world's leading SUV brand. International growth proceeded through exports, dealer development and local assembly. Haval launched in Australia in March 2015 with the H2, H8 and H9. Its Australian dealer network expanded from four outlets at launch to 15 nationwide by 2017, with further expansion discussed at that time; the cited material reports 68 dealers by February 2024. Haval has also been marketed in numerous countries across Europe, Latin America, Africa, the Middle East, South Asia and Southeast Asia. In June 2019, local production of the F7 and H9 began at GWM's facility in the Uzlovaya industrial park in Russia's Tula region. The brand refreshed its visual identity in August 2022. The new logo uses the Haval name in uppercase lettering, with angular geometry and triangular treatments in the A and V. The design was intended to give the marque a more contemporary and technology-focused appearance. By 2024, Haval was described as the most popular of GWM's brands, alongside Tank, Ora and Wey. Its international manufacturing footprint expanded further in August 2025 when the H6, H6 GT and H9 began production at GWM's Iracemápolis plant in São Paulo state, Brazil.

2025
Brazilian production started
[1]Haval (marque)en.wikipedia.org
The H6, H6 GT and H9 began production at the Iracemápolis plant in São Paulo state.
2022
New Haval logo unveiled
[1]Haval (marque)en.wikipedia.org
Haval adopted a modern uppercase wordmark with angular lettering.
2019
Five-millionth vehicle produced
[1]Haval (marque)en.wikipedia.org
Haval reached cumulative production of five million vehicles in January.
2019
Russian production started
[1]Haval (marque)en.wikipedia.org
The F7 and H9 entered local production at GWM's Tula-region facility.
2018
F-series introduced
[1]Haval (marque)en.wikipedia.org
The F5 and F7 extended Haval's appeal toward younger customers.
2017
Red Label and Blue Label introduced
[1]Haval (marque)en.wikipedia.org
The brand created two differently styled and separately marketed sub-lines.
2015
Australian market launch
[1]Haval (marque)en.wikipedia.org
Haval entered Australia with the H2, H8 and H9.
2013
Standalone Haval brand created
[1]Haval (marque)en.wikipedia.org
Great Wall Motor separated Haval from its original product line and gave it a dedicated logo.
2011
Haval H6 launched
[1]Haval (marque)en.wikipedia.org
The H6 became the core model of Haval's subsequent domestic and international growth.
2006
First large European export
[1]Haval (marque)en.wikipedia.org
Approximately 500 Haval CUV vehicles were exported to Italy.
2005
Haval CUV introduced
[1]Haval (marque)en.wikipedia.org
The Great Wall Haval CUV launched as an urban-oriented compact SUV and established the name later used by the standalone marque.

Products and positioning

Mainstream SUVs and crossovers combining accessible pricing, practical utility, contemporary styling and expanding international-market capability.

Compact SUV · 2011
Haval H6
The H6 is Haval's best-known and historically most important product family. Introduced in 2011, it established the brand's mainstream compact-SUV formula by combining practical dimensions, elevated seating and broad equipment with relatively accessible pricing. The range has expanded into multiple generations and configurations, including coupe-style and four-wheel-drive variants. It has served as a central product for both Chinese sales and international expansion.
Subcompact SUV
Haval H2
The H2 is a smaller crossover positioned below the H6 in Haval's range. It formed part of the brand's initial Australian launch in 2015 and helped extend Haval's offer into the urban and entry-level SUV segment. Its role has been to provide a more compact alternative for markets where buyers prioritize city maneuverability and purchase accessibility.
Large SUV
Haval H9
The H9 is a larger SUV with a more rugged and utility-oriented position than Haval's compact crossover products. It was introduced to international markets including Australia and later entered local production in Russia. The model has also been included in the Brazilian production program, reflecting its role in Haval's broader export and localization strategy.
Compact crossover SUV · 2018
Haval F5
The F5 was part of Haval's F-series, introduced in 2018 to attract younger customers. The series used more streamlined exterior designs than some earlier Haval products and represented an attempt to create a distinct, lifestyle-oriented expression within the brand's mainstream SUV portfolio.
Crossover SUV · 2018
Haval F7
The F7 is an F-series crossover designed around a more youthful and aerodynamic visual direction. It was part of Haval's effort to broaden its customer base and was later assembled in Russia alongside the H9. The model illustrates the brand's use of differentiated styling and local production to support international markets.
Compact crossover SUV
Haval Jolion
The Jolion is a compact crossover in Haval's international product portfolio. It extends the brand's offer toward urban users seeking a smaller SUV format and is marketed as one of the marque's contemporary global models. Detailed launch and market information is not specified in the supplied reference material.
Midsize crossover SUV
Haval Dargo
The Dargo is a contemporary Haval crossover with a more assertive, adventure-oriented design position. It is presented as one of the brand's flagship offerings in the supplied dossier, alongside the H6 and Jolion. Specific launch chronology and market-by-market specifications are not detailed in the supplied sources.

Controversies

2019
Red and Blue Label sub-brand strategy discontinued
Source
2019
Great Wall Motor announces Haval H2s recall
Great Wall Motor announced a recall of 62,655 Haval H2s vehicles manufactured between November 4, 2016, and October 11, 2017, with the recall beginning on December 15, 2019. According to the announcement, the exterior mirror coating could peel and, in extreme cases, the mirror could detach. The company stated that it would replace the left and right exterior mirror assemblies free of charge.
Source

20185-2-1 globalization strategy
China · International markets
Great Wall Motor founder Wei Jianjun outlined an ambition for Haval to achieve annual sales of two million vehicles within five years and become the world's leading SUV brand. The strategy framed Haval's export, dealer and manufacturing expansion as part of a coordinated global growth program.
Outcome. The strategy established an explicit international-growth ambition, but the supplied material does not provide a verified final assessment against its targets.
Source

Brand decisions

2025
Expand Brazilian local productionStrategy
Background
GWM was increasing regional manufacturing capacity to support Haval's presence in Latin America.
Action taken
Haval began producing the H6, H6 GT and H9 at the Iracemápolis plant in São Paulo state, Brazil.
Aftermath
The move expanded Haval's localization footprint beyond China and Russia.
Source
2022
Refresh the Haval visual identityOther
Background
Haval sought a more contemporary identity aligned with technology-oriented SUV positioning.
Action taken
The brand introduced an uppercase, angular wordmark with triangular treatments in the A and V.
Aftermath
The new logo became the principal visual expression of the active Haval brand.
Source
2019
End the Red Label and Blue Label structureStrategy
Background
The dual-label system added styling, distribution and brand-management complexity.
Action taken
Haval abandoned the Red Label and Blue Label strategy and reverted to a black logo.
Aftermath
The brand returned to a unified identity while retaining a varied SUV lineup.
Source
2018
Launch the F-seriesProduct launch
Background
Haval aimed to strengthen its appeal among younger buyers and complement its established H-series SUV range.
Action taken
The company introduced the F5 and F7 with more streamlined styling and a younger market orientation.
Aftermath
The F-series became part of Haval's broader effort to diversify its design language and customer appeal.
Source
2017
Divide the range into Red Label and Blue LabelStrategy
Background
Haval sought to address different customer profiles through product and retail differentiation rather than relying on a single uniform SUV identity.
Action taken
The brand introduced Red Label and Blue Label versions with different styling, cabin treatments and dealership networks.
Aftermath
The division was discontinued in 2019, and Haval returned to a black-logo identity.
Source
2013
Create Haval as a standalone brandStrategy
Background
The Haval name had gained recognition through the Haval CUV and especially the H6, while GWM was seeking a more focused identity for its expanding SUV business.
Action taken
Great Wall Motor spun Haval off from its original product line and assigned it an independent logo and brand identity.
Aftermath
Haval became GWM's second brand and developed into the group's leading SUV-focused marque.
Source

Recent events

2026.08.21
Reported2026.08.21
Haval H9 Li Hun Edition official images released[8]哈弗H9力魂版官图发布auto.zol.com.cn
On August 21, Haval released official images of the Haval H9 Li Hun Edition, a new variant of the 2026 H9 that emphasizes off-road capability with a yellow body color. The 2026 Haval H9 lineup has five configurations priced at 199,900 to 247,900 yuan, with a limited-time price of 174,900 to 222,900 yuan, and the new model is set to debut at the Chengdu Auto Show on August 22.
2021.06.29
Reported2021.06.29
Great Wall Motor launches HAVAL H6 Hybrid SUV in Thailand[9]长城汽车在泰国推出哈弗H6混合动力SUVthaipr.net
Great Wall Motor officially launched the All New HAVAL H6 Hybrid SUV in Thailand and announced prices of 1,149,000 baht for PRO and 1,249,000 baht for ULTRA.
2020.06.24
Haval announces Tencent TAI 3.0 integration in its next-generation connected-car system[10]哈弗宣布新一代智能网联系统将集成腾讯车联TAI3.0auto.cnfol.com
Haval announced that its next-generation connected-car system will integrate Tencent Car Link TAI 3.0 and Bilibili mini-apps, and that the system is planned for future new F7 models.
2020.05.28
Haval previews a new SUV[11]哈弗发布全新SUV预告图auto.sina.com.cn
Haval released the first teaser image for a new SUV on May 28. The article says the vehicle is expected to launch in the second half of the year.
2020.02.12
Reported2020.02.12
Great Wall Motor launches a zero-contact car-buying plan[12]长城汽车推出“零接触”购车计划tech.sina.com.cn
Great Wall Motor introduced a “zero-contact” plan during the epidemic, enabling consumers to consult, view cars, book and order online, and arrange at-home test drives or delivery. The article says its Haval, WEY, Ora and Great Wall Pickup brands would connect the online and offline purchase channels.
2020.02.05
Reported2020.02.05
Haval debuts in India[13]哈弗品牌在印度首秀financialexpress.com
Great Wall Motors debuted its Haval brand in India at the 2020 Auto Expo by introducing two concept vehicles.
2020.02.05
Reported2020.02.05
Great Wall Motors unveils Haval H9 and GWM R1 at Auto Expo 2020[14]长城汽车在2020年汽车博览会上发布哈弗H9和GWM R1timesnownews.com
Great Wall Motors unveiled the Haval H9 SUV and GWM R1 electric car at Auto Expo 2020 in India.
2020.01.21
Reported2020.01.20
Great Wall Motor announces plan to enter India[15]长城汽车宣布进军印度市场计划finance.sina.com.cn
Great Wall Motor announced plans to enter the Indian market, including presenting the Haval brand and Great Wall EV at the Delhi International Auto Expo and releasing its India market strategy.
2020
Haval Dog four-wheel-drive version released[16]哈弗大狗四驱版发布auto.cnfol.com
Haval officially released the four-wheel-drive version of the Haval Dog at the 2020 Beijing Auto Show.
Unconfirmed
Haval announces planned launch of 2020 Haval F7[17]哈弗宣布2020款哈弗F7计划上市k.sina.com.cn
The article reports that the 2020 Haval F7 is planned to officially launch next month; it describes the model’s updated configurations and features.

Sources22 sources

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