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Corporate brand

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A Bosnian-language satellite television channel operated by Hayat TV for audiences in the Bosnian diaspora.

Last updated August 31, 2026

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Overview

Hayat Plus is a Bosnian-language television channel operated by Hayat TV and aimed primarily at Bosnians living outside Bosnia and Herzegovina. The service began broadcasting in 2002 under the name NTV Hayat SAT, establishing an international and diaspora-oriented extension of the Hayat television operation. Its headquarters are in Vogošća, near Sarajevo. The channel's programming combines selected productions from Hayat TV with content designed to maintain links between Bosnia and Herzegovina and Bosnian communities abroad. Its schedule includes reportage and other coverage of the lives of Bosnians in Australia, the United States, and European countries. This material is produced through direct contact with diaspora communities, giving the channel a role that is both television service and cultural connection for viewers who remain interested in Bosnian news, local stories, entertainment, and social life. Hayat Plus also adapts significant Hayat TV programs for viewers in different time zones. These adaptations are presented without the commercial breaks and interruptions used in domestic broadcasting, making the schedule more suitable for an international audience. The channel further cooperates with local television stations in Bosnia and Herzegovina and regularly carries their weekly chronicle programming, extending its coverage beyond the output of the Hayat TV network itself. Distribution has included cable systems across Bosnia and Herzegovina and the broader Balkan region, particularly countries associated with the former Yugoslavia. Hayat Plus is also offered as part of a Hayat TV package alongside Hayat TV, Hayatovci, Hayat Music, and Hayat Folk. International availability has been provided through Eutelsat satellite distribution, supporting the channel's worldwide diaspora focus. Publicly available reference material identifies the service as a television channel rather than a separately listed corporation, and does not establish a separate founder, individual owner, or independent financial structure.

History

Hayat Plus was launched in 2002 as an international satellite-oriented service of Hayat TV, originally operating under the name NTV Hayat SAT. Its creation provided Hayat TV with a dedicated channel for Bosnian viewers living beyond the country's borders, particularly in Europe, Australia, and the United States. The channel's editorial model combines domestic network output with material specifically relevant to the diaspora. Reportages about Bosnians abroad are prepared through direct contact with communities in different countries. At the same time, important Hayat TV programs are adjusted for international time zones, allowing overseas viewers to follow the network's productions at more convenient times. These international versions are broadcast without the commercial breaks and interruptions associated with domestic scheduling. Hayat Plus also developed links with local television stations in Bosnia and Herzegovina. Its schedule has included weekly chronicles supplied by those stations, giving diaspora viewers access to regional and community-level reporting rather than only national network content. Distribution has extended through cable systems in Bosnia and Herzegovina and across Balkan markets associated with the former Yugoslavia. The service has also been included in a broader Hayat TV package with Hayat TV, Hayatovci, Hayat Music, and Hayat Folk. Eutelsat satellite distribution has supported availability beyond the Balkans, consistent with the channel's worldwide diaspora remit. Available reference material does not identify a separate corporate owner, independent listing, named founder, or individual executive for Hayat Plus. The service is described as being operated by Hayat TV, so its history is best understood as part of the wider Hayat television group's broadcasting activities.

  • 2002

    Launch as NTV Hayat SAT

    [1]

    The international service began broadcasting under the name NTV Hayat SAT, serving Bosnian-speaking viewers outside Bosnia and Herzegovina.

  • Expansion as Hayat Plus

    [1]

    The channel became known as Hayat Plus and was distributed through cable systems in Bosnia and Herzegovina and other Balkan markets, with satellite availability supporting international reach.

Products and positioning

A diaspora-focused Bosnian-language television service that connects viewers abroad with Hayat TV productions, Bosnian community stories, and local television coverage from Bosnia and Herzegovina.

  • Satellite television channel · 2002

    Hayat Plus television channel

    Hayat Plus is a Bosnian-language television service operated by Hayat TV. It serves the Bosnian diaspora through a mixture of adapted Hayat TV productions, reportage about Bosnians living in Australia, the United States, and Europe, and selected programming from local television partners in Bosnia and Herzegovina. The channel is designed for international viewing, including schedule adjustments for different time zones and versions presented without commercial interruptions.

Sources2 sources

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