Healthier Options

Healthier Options is a United Kingdom-based vegan supplement gummy brand. It markets a focused range of multi-ingredient gummies built around full-strength actives, positioned as an easy daily ritual rather than a shelf-space product. The brand states that it began with a single product on Amazon and has since grown into a range trusted by more than 60,000 customers, with an average rating of 4.6 stars. Its formulas are 100% vegan, pectin-based (gelatin-free), gluten-free, non-GMO, and free from artificial colours. Manufacturing is described as GMP certified and HACCP certified, with third-party testing and Eurofins verification, and products are UK lab tested for purity and heavy metals. The core range consists of four stacked formulas with nine flavour variants. The best-selling Stress, Sleep & Calm gummy combines KSM-66 Ashwagandha (2,500 mg per serving) with Lion's Mane and Ginkgo Biloba, plus Vitamin B6, B12 and Magnesium. The Immunity & Minerals gummy features Sea Moss with Bladderwrack and Burdock Root, described as "the ocean's multivitamin" with 92 of 102 essential minerals and 5,680 mg of organic actives per serving. The Mood, Focus & Energy gummy contains Saffron 4,755 mg equivalent strength with Moringa, Maca, Rhodiola, L-Theanine, Magnesium and Vitamin D3. The Super Greens gummy packs fifteen greens and superfoods, including Spirulina, Chlorella, Moringa, Wheatgrass, Kale and Spinach, with added Vitamin C, D3 and B12. All are sold as 60-gummy bottles providing a 30-day supply, with multi-buy savings of up to 25% and a subscribe-and-save option of 20%. The brand positions itself around transparency and efficacy: "No filler. No shortcuts. Just ingredients that earn their label." It emphasizes full-strength dosing, no proprietary blends, and a daily routine that customers look forward to. The website highlights free UK delivery, same-day dispatch for orders before 2pm, and a customer base of over 60,000. While the company's exact founding year, founder identity, and headquarters location are not disclosed in the available evidence, its online presence and product range indicate an active, direct-to-consumer e-commerce operation focused on the UK market.

Healthier Options was founded with a simple question: why do most supplements feel like they do nothing? The brand states that it started because the founders were tired of buying supplements that promised everything and delivered nothing—bottles padded with filler, doses too small to be effective, and labels only a chemist could love. They built the brand around one rule: if you can't feel the benefit, it doesn't belong in the bottle. The company began with a single product on Amazon. From that starting point, it grew into a range of multi-ingredient gummies. As of the brand's own reporting, it has served more than 60,000 customers and maintains an average rating of 4.6 stars. The range now includes four stacked formulas with nine flavour variants, all built around full-strength actives in considered combinations. Key product introductions include the Stress, Sleep & Calm gummy, featuring KSM-66 Ashwagandha with Lion's Mane and Ginkgo Biloba; the Immunity & Minerals gummy with Sea Moss, Bladderwrack and Burdock Root; the Mood, Focus & Energy gummy with Saffron, Moringa, Maca and Rhodiola; and the Super Greens gummy with fifteen greens and superfoods. The brand emphasizes third-party testing, GMP and HACCP certification, and UK lab testing for purity and heavy metals. It operates a direct-to-consumer e-commerce model with free UK delivery and same-day dispatch for orders placed before 2pm. While the exact founding year and founder names are not disclosed in the available evidence, the brand's online presence and product range indicate an active, growing operation focused on the UK market. The company continues to expand its flavour options and product line, with the Super Greens gummy marked as "coming soon" at the time of the evidence.

• Brand starts with a single product on Amazon.

• Reaches 60,000+ customers and 4.6★ average rating.

• Launches Stress, Sleep & Calm gummies with KSM-66 Ashwagandha, Lion's Mane and Ginkgo Biloba.

• Launches Immunity & Minerals gummies with Sea Moss, Bladderwrack and Burdock Root.

• Launches Mood, Focus & Energy gummies with Saffron, Moringa, Maca and Rhodiola.

• Super Greens gummies listed as 'coming soon'.

Science-backed, full-strength vegan gummies with no fillers or proprietary blends, designed as an easy daily ritual.

• Stress, Sleep & Calm Gummies

  Ashwagandha KSM-66 (2,500 mg per serving), Lion's Mane and Ginkgo Biloba with Vitamin B6, B12 and Magnesium. 60 gummies, 30-day supply. Best seller, 4.7★ (148 reviews).

• Immunity & Minerals Gummies

  Sea Moss with Bladderwrack and Burdock Root. 92 of 102 essential minerals, iodine rich, 5,680 mg organic actives per serving. 60 gummies, 30-day supply. 4.4★ (318 reviews).

• Mood, Focus & Energy Gummies

  Saffron 4,755 mg equivalent strength with Moringa, Maca, Rhodiola, L-Theanine, Magnesium and Vitamin D3. 60 gummies, 30-day supply. 4.3★ (79 reviews).

• Super Greens Gummies

  15 greens and superfoods including Spirulina, Chlorella, Moringa, Wheatgrass, Kale and Spinach, with Vitamin C, D3 and B12. Apple flavour. 60 gummies, 30-day supply. Coming soon.

1. 1Vegan Supplement Gummies UK | Ashwagandha, Sea Moss & Greens | Healthier Optionshealthieroptions.uk
2. 2Our Story | UK Vegan Gummy Brand | Healthier Optionshealthieroptions.uk
3. 3Shop Vegan Gummy Supplements UK | Healthier Optionshealthieroptions.uk
4. 4Super Greens Gummies UK 15 Greens | Healthier Optionshealthieroptions.uk
5. 5Healthier Optionswikidata.org