Hear This Music
Product brand
UnclaimedHear This Music is a Puerto Rican record label founded by DJ Luian and Mambo Kingz that also sells sample packs and production tools for urban music producers.
Last updated September 16, 2026
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Overview
Hear This Music describes itself as more than a record label — a movement in Latin music founded by DJ Luian and Mambo Kingz, with a mission to break conventions, create global hits, and give a real platform to producers and artists with vision. The label states it was a pioneer in the development of Latin trap, working with artists such as Ozuna, Anuel AA, Bad Bunny and Arcángel before they became global icons. Beyond producing hits, it creates tools for producers worldwide — sample packs, loops, vocals and effects — sold through its online shop, including items such as Reggaetón Percs & FX, Reggaetón Drums Vol. 1, Clean Vocal Chops Vol. 1, 808 Bass Starter Kit, Hi-Hat MIDI & Loops Pack and Trap Basics FX Pack.
History
Hear This Music presents itself as a label founded by DJ Luian and Mambo Kingz with the mission of breaking conventions, creating global hits, and giving a real platform to producers and artists with vision. From its beginnings, it says it bet on emerging talent and on sounds beyond traditional reggaetón, and that it was a pioneer in the development of Latin trap, working with artists such as Ozuna, Anuel AA, Bad Bunny and Arcángel before they became global icons. The label describes its approach as always avant-garde, collaborative and global, aiming to keep leading, discover new voices and elevate urban culture. In addition to producing hits, it creates tools for producers worldwide — sample packs, loops, vocals and effects — and connects with a growing creative community.
Products and positioning
A Latin urban music label and producer-tools brand presenting itself as a pioneer of Latin trap and a global, forward-looking creative community.
Reggaetón Percs & FX
Latin percussion one-shots (congas, timbales, bongos) and FX such as risers, reverses and sweeps, organized by category; WAV 24-bit, 100% royalty-free.
Reggaetón Drums Vol. 1
A selection of drum sounds designed for modern urban beats, including deep kicks, bright snares and grooving hi-hats, organized by type and key; WAV 24-bit, royalty-free.
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