HEIM & HAUS

HEIM & HAUS is a German manufacturer and direct seller of made-to-measure building elements, marketed under the claim of exclusive components supplied directly from the factory. The company is best known for awnings and sun-protection systems, but its range also covers terrace roofs and canopies, front doors, windows, roller shutters and textile screens, all produced for retrofitting into existing buildings. Its corporate parent, HEIM & HAUS Holding, is the group holding company of the Heim & Haus-Gruppe. The business began in 1971, when founder Rolf Schommers Senior started direct sales and production of a retrofittable roller-shutter system in Nuremberg. That combination of in-house manufacturing and direct-to-customer selling became the defining feature of the company: rather than relying on retail intermediaries, HEIM & HAUS sells through its own advisers and installs through a network of independent assembly partners. The official website presents the company as offering personal consultation, made-in-Germany custom production, and more than 55 years of experience, with a stated base of 1.4 million satisfied customers. Product lines visible on the company's own site include articulated-arm awnings, half-cassette and full-cassette awnings, the Deluxe PLUS, Deluxe GRANDE and Deluxe GRANDE VARIO awning systems, the Royal PLUS cassette awning, the Compact closed cassette awning, pergola awnings, conservatory awnings, and Little Big branded awning products. Alongside awnings, the company markets sun protection such as ZipScreen and roller shutters, terrace roofs and canopies, roof windows, windows and front doors. The breadth of the catalogue reflects a strategy of bundling several exterior building elements into one direct-sales relationship. HEIM & HAUS operates primarily in the German market. Its go-to-market model depends heavily on two partner groups: direct sales representatives and Montagepartner (installation partners), whom the company recruits, trains and supports through dedicated portals, FAQs, start-up guidance and success stories. The website also advertises career paths including technical inside-service management, assembly management, administrative and production roles, and apprenticeships, indicating a vertically integrated organisation that combines manufacturing, sales and installation coordination. The company has a public-facing press section with a corporate profile, press releases, trade-fair appearances and a notice concerning an IT security incident. Because HEIM & HAUS is a privately held group rather than a listed company, detailed financial figures are not publicly disclosed in the available sources. Its identity rests on the direct-sales, made-to-measure model and on a long-standing position in the German home-improvement and sun-protection market.

HEIM & HAUS traces its origins to 1971, when company founder Rolf Schommers Senior began direct sales and production of a roller-shutter system designed for retrofitting into existing buildings in Nuremberg, Germany. This starting point established two characteristics that have defined the business ever since: in-house manufacturing of made-to-measure building elements, and a direct-sales approach that bypasses conventional retail channels. From that base, the company expanded its product range beyond roller shutters into awnings and sun-protection systems, which became its best-known category. Over time the catalogue grew to include articulated-arm awnings, half-cassette and full-cassette awnings, pergola awnings and conservatory awnings, as well as terrace roofs and canopies, front doors, windows, textile screens and roof windows. The company markets these products as exclusive components supplied directly from the factory, custom-made in Germany. The corporate structure developed into the Heim & Haus-Gruppe, with HEIM & HAUS Holding acting as the group parent. The group describes itself as a German manufacturer of awnings, textile screens, terrace roofs, canopies and front doors, as well as window and roller-shutter elements for retrofitting. Its official website states that the company can look back on more than 55 years of experience and has served 1.4 million satisfied customers, and it emphasises personal consultation and qualified advice as part of its offer. A distinctive element of the HEIM & HAUS model is its reliance on independent partners. The company recruits and supports Montagepartner (installation partners) and direct sales representatives, providing dedicated portals, step-by-step guidance, FAQs, start-up advice for self-employment, and published success stories. Career paths advertised on the website range from technical inside-service management and assembly management to administrative, production and apprenticeship roles, reflecting an organisation that integrates manufacturing, sales and installation coordination. The company maintains a press section with a corporate profile, press releases, trade-fair appearances and a notice regarding an IT security incident. As a privately held group, HEIM & HAUS does not publish detailed financial results in the available sources. Its history is one of steady category expansion around a stable core: direct selling of made-to-measure exterior building elements manufactured in Germany.

• 1971

  Rolf Schommers Senior begins direct sales and production of a retrofittable roller-shutter system in Nuremberg.

• Product range expands from roller shutters into awnings, sun protection, terrace roofs, front doors, windows and textile screens.

• HEIM & HAUS Holding is established as the parent of the Heim & Haus-Gruppe.

Made-to-measure German-manufactured building elements sold directly from the factory, with personal consultation and installation through a partner network.

• Deluxe PLUS half-cassette awning

• Deluxe GRANDE awning system

• Deluxe GRANDE VARIO awning system

• Royal PLUS cassette awning

• Compact closed cassette awning

• Little Big awning

• ZipScreen textile screen

• Roller shutters

• Terrace roofs and canopies

• Front doors

• Windows

• Roof windows

1. 1HEIM & HAUS | exklusive Bauelemente direkt ab Werkheimhaus.de
2. 2Erfolgreiche Montagepartner HEIM & HAUSheimhaus.de
3. 3HEIM & HAUS – Wikidatawikidata.org
4. 4Heim & Haus International – Wikipediade.wikipedia.org