Alternative-pop singer-songwriter and recording project of Patricia Matcin, professionally known as Patricia Manfield.
Last updated November 4, 2026
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Overview
Heir is the stage name and music project of Patricia Matcin, a Moldovan-Italian singer-songwriter based in London. Before adopting the Heir name, Matcin was known professionally as Patricia Manfield and established a public profile in fashion. Her background combines music, fashion, international travel, and digital culture: she was born in Chișinău, spent part of her childhood near Moscow, moved to Naples after her parents divorced, studied fashion business in Milan, and later relocated to London to concentrate on music. Music was present from an early age. Both of Matcin’s parents were classical musicians of Russian origin, and she began studying piano and violin as a child. Her family’s touring lifestyle exposed her to European theaters and multiple international environments. She has described English as her principal language, while her upbringing also connected her with Moldovan, Russian, Italian, and broader European cultural influences. The influence of her parents’ musical careers is reflected in the name Heir, which she chose as a tribute to her family heritage. During her university years at Istituto Marangoni in Milan, Matcin entered the fashion industry after appearing at a Roberto Cavalli show and attracting the attention of photographers and a casting director. As Patricia Manfield, she worked as a model, fashion muse, brand ambassador, and influencer for brands including Versace, Patrizia Pepe, Fendi, Calvin Klein, Dior, Alberta Ferretti, Tom Ford, Adidas, Giorgio Armani, and Yves Saint Laurent. She also co-founded the fashion website The Atelier with Giotto Calendoli and collaborated with fashion media and blogs, including The Blonde Salad. Her fashion activity made her a prominent Italy-based street-style figure and gave her experience in visual presentation, brand partnerships, and international promotion. Although fashion brought her public recognition, music remained her central ambition. She wrote and recorded songs privately while working in fashion and posted covers online. A cover of Rihanna’s “Bitch Better Have My Money” was reposted by Harper’s Bazaar and reportedly received a like from Rihanna. In 2018, after moving to London, she shifted her professional identity from Patricia Manfield to Heir and began developing an alternative-pop sound that combines indie pop, electronic music, R&B, and elements of 1990s music. Her collaborators in London included manager Renata Di Pace and the production team KXNGS, consisting of twin producers Joe Abhol and Jeeves Abhol. Heir released the single “Threads” in April 2018, followed shortly by “Love Song.” In 2019, she entered a distribution relationship with Sony Music Entertainment, with “Soundtrack” serving as her first single associated with the arrangement. The song addressed adolescent development and women’s resistance to objectification, while its cyberpunk-inspired video extended the project’s visual identity. “My Love,” released later in 2019, combined indie rock, R&B, and pop around the theme of obsessive love. Her debut extended play, Daddy Issues, arrived in March 2020. The eight-track project included “Soundtrack” and “My Love” alongside “Spike Lee,” “Close Up,” “Fences,” “Sweet Degree,” “Eternal,” and “Get Down.” Promotion was limited by the emergence of the COVID-19 pandemic. The EP nevertheless accumulated more than one million Spotify streams according to the cited biographical material, with a later account stating that it exceeded two million streams. Heir continued releasing singles in 2021 and 2022, including “It’s All Good Until It Isn’t,” “Nobody Wants Me” with Fudasca, “Anyone,” and “Vertigo.” “Vertigo,” released in June 2022, was her final single with Sony according to the reference biography. After leaving Sony, she worked with producer Duncan Boyce and songwriter Sean Walsh. This collaboration produced the five-track EP Is That All There Is, released in April 2023 after the lead single “Rewind.” The project included “Rewind,” “Nirvana,” “Barely Breath,” “C.L.O.W.N.,” and “Landslide.” She followed it with “Ex Machina” in June 2023. Heir’s positioning rests on an intersection of alternative pop, intimate songwriting, electronic production, and fashion-conscious visual culture. Her cited influences include Lana Del Rey, St. Vincent, Nirvana, James Blake, Bon Iver, 1990s music, and Neapolitan song. The available material identifies her as an active independent-facing recording artist with an official website, but does not establish a current label, corporate parent, headquarters beyond her London base, or further releases after 2023.
History
Patricia Matcin was born in Chișinău, Moldova, to parents who were classical musicians of Russian origin. Her early life was shaped by her parents’ touring careers, and she spent part of her childhood near Moscow before traveling through Europe and attending several international schools. She began piano and violin lessons at eight. Following her parents’ divorce when she was ten, she moved with her mother, Svetlana Matcin, to Naples, where she completed classical secondary education. She later moved to Milan to study management and fashion business at Istituto Marangoni. Matcin entered fashion during her university years. After attending a Roberto Cavalli fashion show, she was photographed by fashion-media professionals and introduced to a casting director. She adopted the professional surname Manfield and developed a career as a model, fashion ambassador, and street-style personality. Her partnerships and fashion associations included Versace, Patrizia Pepe, Fendi, Calvin Klein, Dior, Alberta Ferretti, Tom Ford, Adidas, Giorgio Armani, and YSL. She traveled to fashion weeks in cities including Paris, New York, and Miami, and collaborated with fashion publications and blogs. With Giotto Calendoli, she founded The Atelier, a fashion website. Music remained a parallel ambition. While working in fashion, she wrote and recorded songs privately and shared covers through social media. A cover of Rihanna’s “Bitch Better Have My Money” received attention after Harper’s Bazaar reposted it. In 2018, she moved to London and began transitioning away from her fashion-centered public identity. Working with manager Renata Di Pace and the KXNGS production team, Joe and Jeeves Abhol, she adopted the name Heir. The name referenced her inheritance of a musical family tradition. Heir’s first releases were “Threads,” issued in April 2018, and “Love Song,” released later that month. The songs established a sound based on pop songwriting and electronic textures. Sony Music Italy approached her during this period, and she subsequently entered a distribution deal with Sony Music Entertainment. Her first Sony-associated single, “Soundtrack,” appeared in May 2019. Written by Heir, it addressed adolescent growth and resistance to the treatment of women as objects. A video directed by Zack Bish gave the song a cyberpunk-influenced short-film treatment. “My Love,” released in November 2019, was another Heir composition produced by KXNGS and explored obsessive love through a blend of indie rock, R&B, and pop. The Daddy Issues EP arrived in March 2020 after several years of development. It contained eight tracks: “Soundtrack,” “My Love,” “Spike Lee,” “Close Up,” “Fences,” “Sweet Degree,” “Eternal,” and “Get Down.” The project’s promotional cycle coincided with the beginning of the COVID-19 pandemic, and Heir chose not to pursue an aggressive campaign out of respect for those affected. The available reference material reports that the EP passed one million Spotify streams, with a later account putting the total above two million. From 2021 to 2022, Heir issued “It’s All Good Until It Isn’t,” “Nobody Wants Me” with Fudasca, “Anyone,” and “Vertigo.” “Anyone” received a video filmed in Naples’ Quartieri Spagnoli, while “Vertigo” was accompanied by a video filmed in the Toledo metro and directed by Salvatore Rocco. The biography describes “Vertigo” as her final Sony single, marking a transition away from the distribution relationship. At the end of 2022, Heir began working with Duncan Boyce and Sean Walsh. Their collaboration led to “Rewind” in February 2023 and the EP Is That All There Is in April. The five-song release comprised “Rewind,” “Nirvana,” “Barely Breath,” “C.L.O.W.N.,” and “Landslide.” Heir released the subsequent single “Ex Machina” in June 2023. Her documented musical identity draws on alternative pop, indie music, R&B, electronic production, Neapolitan song, and 1990s music, with cited influences including Lana Del Rey, St. Vincent, Nirvana, James Blake, and Bon Iver. The available sources do not establish a later release, label affiliation, or corporate structure.
- 2023
Is That All There Is released
[1]Heir released her second EP after beginning new collaborations with Duncan Boyce and Sean Walsh.
- 2022
Sony period ends
[1]“Vertigo” was released and identified in the reference biography as Heir’s final Sony single.
- 2020
Daddy Issues released
[1]Heir issued her eight-track debut EP, with promotion affected by the COVID-19 pandemic.
- 2019
Sony-associated singles released
[1]Heir released “Soundtrack” and “My Love” during the period covered by her Sony Music distribution arrangement.
- 2018
Heir music project begins
[1]Patricia Matcin moved her public creative focus from fashion toward music, adopted the Heir name, and released “Threads” and “Love Song.”
Products and positioning
A London-based alternative-pop music project combining indie pop, electronic production, R&B, 1990s influences, and fashion-led visual presentation.
Extended play · 2020
Daddy Issues
Heir’s debut EP, released in March 2020 through Sony Music distribution. The eight-track project combines alternative pop, electronic textures, R&B, and relationship-focused songwriting. Its track list includes “Soundtrack,” “My Love,” “Spike Lee,” “Close Up,” “Fences,” “Sweet Degree,” “Eternal,” and “Get Down.” Promotion was limited after the COVID-19 pandemic began, but the project later accumulated more than one million Spotify streams according to the cited biography.
Extended play · 2023
Is That All There Is
Heir’s second EP, released in April 2023 after her Sony period. Developed with producer Duncan Boyce and songwriter Sean Walsh, the five-track project contains “Rewind,” “Nirvana,” “Barely Breath,” “C.L.O.W.N.,” and “Landslide.” It represents the artist’s documented post-Sony phase and continues her alternative-pop approach.
Single · 2018
Threads
Heir’s debut single, released in April 2018. Written by Heir, it introduced a pop framework with electronic elements and marked the public launch of her music identity after her fashion career as Patricia Manfield.
Single · 2019
Soundtrack
A 2019 single written by Heir and released during her Sony-associated period. The song frames adolescent development and women’s resistance to objectification through an alternative-pop presentation. Its official video, directed by Zack Bish, used cyberpunk-inspired imagery.
Single · 2019
My Love
A 2019 single written by Heir and produced by KXNGS. It addresses obsessive love and blends indie rock, R&B, and pop. The accompanying video was released in December 2019.
Single · 2023
Rewind
A February 2023 single that introduced the Is That All There Is EP. Its video was directed by Ryan James-Beau and preceded the EP’s April release.
Single · 2023
Ex Machina
A single released in June 2023 after Is That All There Is, extending Heir’s post-Sony catalog.
Marketing campaigns
- 2023Rewind launch
International digital music audiences
Heir launched the Is That All There Is cycle with “Rewind” and a video directed by Ryan James-Beau.
Outcome. The single preceded the release of Heir’s second EP.
- 2022Anyone Naples video
Italy · International digital music audiences
The video for “Anyone,” directed by Salvatore Rocco, was filmed in Naples’ Quartieri Spagnoli, connecting the release to Heir’s Italian background.
Outcome. The video served as a location-driven visual introduction to the forthcoming project.
- 2022Vertigo Toledo metro video
Italy · International digital music audiences
The “Vertigo” video, directed by Salvatore Rocco, was filmed in Naples’ Toledo metro station.
Outcome. The release became the final Sony-associated single identified in the available biography.
- 2019Soundtrack visual campaign
International digital music audiences
Heir supported “Soundtrack” with a short-film-style video directed by Zack Bish and influenced by cyberpunk aesthetics.
Outcome. The campaign established a stronger audiovisual identity for the Heir project.
Brand decisions
2022
Transition away from SonyStrategyBackground
The available biography identifies “Vertigo” as Heir’s final single with Sony.
Action taken
Heir left the Sony arrangement and began developing new material with Duncan Boyce and Sean Walsh.
Aftermath
The change led to the independently oriented Is That All There Is project in 2023.
2020
Limited promotion of Daddy IssuesStrategyBackground
The debut EP was released as the COVID-19 pandemic began.
Action taken
Heir chose not to push an extensive promotional campaign out of respect for people affected by the pandemic.
Aftermath
The EP continued to accumulate digital streams despite the reduced promotion.
2018
Adoption of the Heir stage identityStrategyBackground
After building a fashion career under the name Patricia Manfield, Patricia Matcin moved to London to prioritize music.
Action taken
She adopted Heir as her music name, presenting it as a tribute to her musician parents.
Aftermath
The new identity became the basis for her subsequent singles and EPs.
2018
Sony Music distribution agreementOtherBackground
Sony Music Italy approached Heir during the early development of her London-based music project.
Action taken
Heir entered a distribution arrangement with Sony Music Entertainment.
Aftermath
The arrangement covered releases including “Soundtrack,” “My Love,” Daddy Issues, and later singles.
Recent events
Sources3 sources
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