Heist

Heist — also known as Heist Studios — is a British foundations brand founded in 2015 and headquartered in London. It was born, in the company's own words, out of frustration with sagging tights, restrictive shapewear and uncomfortable bras, and set out to design pieces that work with the body rather than against it. The brand's mission statement frames its approach as combining "world-first technology from sport and science with a deep understanding of the body" to create tights that hold their shape, shapewear that sculpts without constriction, and underwear that elevates the everyday. Heist's product range is organised around three core categories: tights, shapewear and underwear. Within tights, the brand sells nude, sheer, opaque and black styles, mid-waist tights, colours and patterns, and leggings, with a shop-by-denier system spanning 8, 15, 18, 35, 60, 80 and 125 denier. Shapewear includes shaping tights and leggings, bodysuits, shorts, briefs and thongs, and slips, with compression levels described as medium, strong and extra strong, and targeted support for the bottom, waist, tummy and bust. Underwear covers briefs, thongs, shorts, bodysuits, and bralettes and bras, including the Smooth Collection and named collections such as Anna, Bridget, Essential, Nieve, Remi, Sheer, Smooth and Softskin. The brand also sells accessories and essential bundles, and runs a Wedding Edit with a "Find Your Nude Shade" tool. Heist positions itself at the premium end of the everyday foundations market. Its tights are priced in the region of $44–$46 USD for patterned and opaque styles, with multi-buy incentives such as 15% off when buying three or more. Product pages emphasise technical detail: for example, The Heart patterned tights are described as seamless and gusset-free, knit in Italy from 79% Q-Nova by Fulgar recycled polyamide and 21% elastane, ladder-resistant, with a waistband that does not dig or roll and a leg that holds without sagging. This combination of engineering language, Italian knitting and recycled fibres supports a positioning built on fit, durability and considered design rather than fast-fashion pricing. The brand sells primarily through its own e-commerce site, heist-studios.com, which serves customers internationally with duties included and taxes shown at checkout, and prices displayed in US dollars in the supplied pages. Marketing leans on seasonal edits — the Autumn-Winter 2026 campaign carries the line "It's time for tights" — and on collaborations, such as a curated selection of ten tights with celebrity stylist Aimée Croysdill. New product drops referenced on the site include The Thirty-Five Satin, The Satin Nude, The Heart, The Cut-Off, and coming-soon styles The Shimmer, The Shimmer Polka and The Cascading Floral, alongside the Stirrup Leggings. Heist remains a privately held company. The available evidence does not identify its founders, investors or current owners, and no parent company is named. What is clear is that the brand has sustained a distinct identity since 2015: a British direct-to-consumer foundations label that treats tights, shapewear and underwear as engineered products, sold globally online under the Heist and Heist Studios names.

Heist was founded in 2015 and is headquartered in London. According to the brand's own mission page, it was "born out of frustration with sagging tights, restrictive shapewear and uncomfortable bras," and set out to design foundations that move with the body rather than against it. From the outset the brand framed itself as an engineering-led alternative to conventional hosiery and shapewear, stating that it combines "world-first technology from sport and science with a deep understanding of the body." The brand's early identity was built on tights. Heist developed products intended to hold their shape without sagging, with waistbands that do not dig or roll, and legs that hold without constriction. Over time the range expanded from tights into adjacent foundations categories: shapewear (shaping tights and leggings, bodysuits, shorts, briefs and thongs, and slips) and underwear (briefs, thongs, shorts, bodysuits, and bralettes and bras). The site organises tights by denier — 8, 15, 18, 35, 60, 80 and 125 — and shapewear by compression level (medium, strong, extra strong) and by target area (bottom, waist, tummy, bust), reflecting a product architecture built around fit and function. Materials and manufacturing became part of the brand story. Product descriptions highlight Italian knitting and the use of recycled fibres; The Heart patterned tights, for example, are described as knit in Italy from 79% Q-Nova by Fulgar recycled polyamide and 21% elastane, seamless and gusset-free, and ladder-resistant. This technical emphasis supports Heist's premium positioning, with patterned and opaque tights priced around $44–$46 USD and multi-buy offers such as 15% off when purchasing three or more. Heist sells principally through its own e-commerce site, heist-studios.com, which serves an international customer base with duties included and taxes shown at checkout. The brand runs seasonal campaigns and edits; the Autumn-Winter 2026 campaign is headlined "It's time for tights," and the site features a Wedding Edit with a "Find Your Nude Shade" tool. Heist has also pursued collaborations, including a curated selection of ten tights with celebrity stylist Aimée Croysdill, described as moving from everyday essentials to statement styles. Product development has continued with new launches referenced on the site, including The Thirty-Five Satin, The Satin Nude, The Heart, The Cut-Off and the Stirrup Leggings, with The Shimmer, The Shimmer Polka and The Cascading Floral listed as coming soon. Named collections such as Anna, Bridget, Essential, Nieve, Remi, Sheer, Smooth and Softskin, together with the Smooth Collection, show a strategy of building repeatable ranges around fabric and fit stories rather than one-off drops. Heist remains privately held. The available evidence does not name its founders, investors or owners, nor any parent company. Since 2015 the brand has maintained a consistent identity as a British direct-to-consumer foundations label that treats tights, shapewear and underwear as engineered products, sold globally online under the Heist and Heist Studios names.

• 2015

  Heist is founded, headquartered in London, aiming to redesign tights, shapewear and underwear.

• Heist expands from tights into shapewear and underwear, including shaping bodysuits, shorts, briefs and thongs, slips, and bralettes and bras.

• The brand launches a Wedding Edit with a 'Find Your Nude Shade' tool.

• Heist collaborates with celebrity stylist Aimée Croysdill on a curated selection of ten tights, 'The Perfect 10'.

• Autumn-Winter 2026 campaign runs under the line 'It's time for tights', with new styles including The Thirty-Five Satin, The Satin Nude, The Heart and The Cut-Off.

Premium direct-to-consumer foundations brand engineering tights, shapewear and underwear for comfort, support and style, with technical fabrics and Italian knitting.

• The Heart Patterned Tights

  Seamless, gusset-free patterned tights with small hearts scattered across the leg; knit in Italy from 79% Q-Nova by Fulgar recycled polyamide and 21% elastane, ladder-resistant, priced at $44.00 USD.

• The Polka Dot Tights

  Patterned tights priced at $44.00 USD, part of a collaboration with stylist Aimée Croysdill.

• The Eighty Opaque Tights

  Opaque tights priced at $46.00 USD, available in multiple colours.

• The Thirty-Five Satin

  New satin-finish style in the Autumn-Winter 2026 range.

• The Satin Nude

  New nude satin style in the Autumn-Winter 2026 range.

• The Cut-Off

  New style in the Autumn-Winter 2026 range.

• The Stirrup Leggings

  New-in leggings style featured on the homepage.

• The Shimmer / The Shimmer Polka / The Cascading Floral

  Coming-soon styles listed on the site.

• Shaping Tights & Leggings

  Shapewear range with medium, strong and extra strong compression, targeting bottom, waist, tummy and bust.

• The Smooth Collection

  Underwear collection including briefs, thongs, shorts, bodysuits, and bralettes and bras.

1. 1Heist | It's Time For Tights – Heist Studiosheist-studios.com
2. 2Our Mission | Heist Studios Shapewear, Underwear & Tightsheist-studios.com
3. 3The Heart Tights | Heart Print Tights | Heist Studiosheist-studios.com
4. 4The Polka Dot Black | Patterned Tights | Heist Studiosheist-studios.com