HEIZFUXX
Product brand
UnclaimedGerman brand of certified solid fuels — wood pellets, briquettes, firewood, kindling, peat briquettes and hard coal — for stoves and fireplaces, sold via DIY stores and online marketplaces.
Last updated September 26, 2026
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Overview
HEIZFUXX® is a German brand of solid fuels for stoves and fireplaces, marketed under the tagline "Simple. Clever. Heating." Its range covers wood pellets, wood briquettes, firewood, kindling, peat briquettes and hard coal — essentially everything a household needs to heat with a wood stove, pellet stove or pellet boiler. The brand positions itself on three promises: high calorific value, low ash and a clean stove glass, backed by certification to ENplus® A1, DINplus, FSC® and RAL standards. Rather than operating its own production plants, HEIZFUXX® describes itself as "a brand, not a factory." It selects producers, defines product specifications and checks every batch before it is allowed to carry the HEIZFUXX® name. According to the brand, this approach has been used since 2017 to bring fuels to DIY stores, specialist retailers and major online marketplaces. The brand emphasises consistency between deliveries, so that each new bag or pallet burns like the previous one. Distribution is deliberately placed where consumers already shop. Bags are available at OBI and HORNBACH, while pallets are sold through Kaufland, Amazon, OTTO and eBay, with kerbside delivery. The brand also encourages customers to plan ahead — buying winter fuel in summer so the pallet is stored before the first frost. Product specifications highlighted by the brand include pellets with at least 4.6 kWh/kg and less than 0.7% ash, hardwood briquettes with up to 5.2 kWh/kg, and kiln-dried firewood with below 20% residual moisture. Pellets are supplied in 15 kg bags, 66 bags per pallet (990 kg), with low fines to protect augers and burners. Logs are typically 33 cm long to fit most fireboxes, and RUF and Nestro briquettes are said to hold embers for two to three hours. HEIZFUXX® presents itself as a sustainable and eco-friendly heating option, balancing ecology, economy and quality. The brand is aimed at households that heat with wood and want reliable, certified fuel without complicated sourcing. Its identity is built around the idea that heating with wood should be simple, clever and clean rather than complicated, expensive or sooty.
History
HEIZFUXX® was founded on the conviction that heating with wood should be simple, clever and clean rather than complicated, expensive or sooty. According to the brand's own account, it has been supplying wood pellets, wood briquettes, firewood, kindling, peat briquettes and hard coal to DIY stores, specialist retailers and major marketplaces since 2017. The brand's operating model is unusual for the fuel sector: HEIZFUXX® does not run its own production plants. Instead, it positions itself as a standards-setting brand that selects producers, defines product specifications and checks every batch before it is allowed to carry the HEIZFUXX® name. This asset-light approach allows the brand to focus on quality control and consistency across deliveries. From the outset, distribution has been placed where consumers already shop. Bags are sold at OBI and HORNBACH, while pallets are available through Kaufland, Amazon, OTTO and eBay with kerbside delivery. The brand encourages customers to plan the winter in summer, so that pallets are stored before the first frost. Product specifications have been a central part of the brand's identity. HEIZFUXX® highlights pellets with at least 4.6 kWh/kg and less than 0.7% ash, hardwood briquettes with up to 5.2 kWh/kg, and kiln-dried firewood with below 20% residual moisture. Certification to ENplus® A1, DINplus, FSC® and RAL is presented as a guarantee of quality. Pellets are supplied in 15 kg bags, 66 bags per pallet (990 kg), with low fines to protect augers and burners. Logs are typically 33 cm long to fit most fireboxes, and RUF and Nestro briquettes are said to hold embers for two to three hours. The brand's promise rests on four pillars: quality with high standards, a wide product range, sustainability and ecological responsibility, and consistency that customers can rely on. HEIZFUXX® states that it knows what bad pellets feel like, and that is why it does not sell any. Its job, in its own words, is to buy well so that customers heat well — finding the best balance of ecology, economy and quality from sources that meet its standard.
- 2017
HEIZFUXX® begins supplying wood pellets, wood briquettes, firewood, kindling, peat briquettes and hard coal to DIY stores, specialist retailers and major marketplaces.
Products and positioning
Certified, reliable solid fuels for stoves and fireplaces, sold where consumers already shop; positioned on high calorific value, low ash, clean glass and sustainability.
Wood pellets
ENplus® A1 certified pellets with ≥ 4.6 kWh/kg and < 0.7% ash, supplied in 15 kg bags, 66 bags per pallet (990 kg), with low fines to protect auger and burner.
Wood briquettes
Hardwood briquettes (RUF and Nestro) with up to 5.2 kWh/kg, said to hold embers for 2 to 3 hours.
Firewood
Kiln-dried beech logs below 20% residual moisture, typically 33 cm long to fit most fireboxes.
Kindling
Kindling for a quick start.
Peat briquettes
Peat briquettes for stove and fireplace.
Hard coal
Hard coal for stove and fireplace.
Sources3 sources
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