Helix
Corporate brand
UnclaimedHelix is Serbia's leading publisher of popular science books, based in Smederevo and founded in 2005.
Last updated September 26, 2026
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Overview
Helix (Хеликс) is a Serbian publishing house founded in 2005 and based in Smederevo. It focuses on popular science literature and is described as the largest publisher of popular science books in Serbia. Over the years, Helix has published works by many of the world's best-known science communicators, including Michio Kaku, Carl Sagan, Richard Dawkins, Brian Cox, David Raup, Richard Feynman, and others. It has also published books by domestic authors such as Lazar Džamić and Milan M. Ćirković. Helix's catalogue covers a wide range of scientific and philosophical topics, from physics and cosmology to evolution, medicine, and critical thinking. Notable titles include Serbian editions of Daniel Kahneman's "Thinking, Fast and Slow" (Misliti, brzo i sporo), Nassim Nicholas Taleb's "The Black Swan" (Crni labud) and "Antifragile" (Antikrhkost), Richard Dawkins's "The Selfish Gene" (Sebični gen), Michio Kaku's works, and many others. The publisher also offers book bundles and sets, such as a five-book Taleb collection and a set of Milan Ćirković's books. Beyond popular science, Helix has carried out the project "Identities: Persistence in the Search for Human Values in European Literature," which involves publishing novels and short story collections. This project is part of the Creative Europe programme of the European Commission, which supports the cultural and media sectors and promotes cultural diversity and European cultural heritage. Helix operates primarily in the Serbian market, with its website serving as a direct sales channel. The publisher's output reflects a commitment to making complex scientific ideas accessible to a broad readership, and its list of authors includes both international bestsellers and prominent Serbian scholars and writers.
History
Helix publishing house was founded in 2005 in Smederevo, Serbia. From its inception, it focused on publishing popular science books, a niche that was relatively underserved in the Serbian market at the time. Over the years, Helix grew to become the largest publisher of popular science literature in Serbia, according to its Serbian Wikipedia entry. The publisher built its reputation by translating and publishing works by some of the most famous science popularizers in the world, including Michio Kaku, Carl Sagan, Richard Dawkins, Brian Cox, David Raup, and Richard Feynman. It also published books by domestic authors such as Lazar Džamić and Milan M. Ćirković, thereby supporting local scientific and literary talent. Helix's catalogue expanded to include a wide array of topics: physics, cosmology, evolutionary biology, medicine, psychology, critical thinking, and philosophy of science. Notable titles include Serbian editions of Daniel Kahneman's "Thinking, Fast and Slow" (Misliti, brzo i sporo), which reached its 11th edition; Nassim Nicholas Taleb's "The Black Swan" (Crni labud), which reached its 7th edition, and "Antifragile" (Antikrhkost); Richard Dawkins's "The Selfish Gene" (Sebični gen); and works by Michio Kaku. The publisher also offers curated bundles, such as a five-book Taleb collection and a set of Milan Ćirković's books. In addition to popular science, Helix implemented the project "Identities: Persistence in the Search for Human Values in European Literature," which involved publishing novels and short story collections. This project was part of the Creative Europe programme of the European Commission, a funding initiative that supports the cultural and media sectors, promotes cultural diversity, and safeguards European cultural heritage. The programme has two sub-programmes: Culture and Media. The Culture sub-programme enables cooperation between cultural and creative organizations from various European countries, while the Media sub-programme aims to strengthen the audiovisual sector and promote the use of digital technologies in media. Helix continues to operate from Smederevo, selling books directly through its website, which features a shopping cart and offers various book sets at discounted prices. The publisher remains active in the Serbian book market and maintains a strong presence in the popular science segment.
- 2005
Helix publishing house founded in Smederevo, Serbia.
Becomes the largest publisher of popular science books in Serbia.
Implements the 'Identities' project as part of the Creative Europe programme.
Products and positioning
Leading publisher of popular science literature in Serbia, offering accessible science books by world-renowned authors and domestic scholars.
Misliti, brzo i sporo (Thinking, Fast and Slow)
Crni labud (The Black Swan)
Antikrhkost (Antifragile)
Sebični gen (The Selfish Gene)
Taleb – komplet od 5 knjiga
Komplet knjiga Milana Ćirkovića
Recent events
- Unconfirmed
Reported
Samsung to invest USD 1 billion in AI infrastructure company Helix[4]
Samsung Global Newsroom reported that Samsung plans to invest USD 1 billion in the AI infrastructure company Helix.
Reported
GenXys and Helix announce pharmacogenomics partnership[5]
GenXys Health Care Systems announced a partnership with Helix. GenXys will provide Helix with a clinical decision support solution for its population health pharmacogenetics offering, integrated into Helix's Clinical Platform.
Reported
Timex India launches Helix 2.0 smartwatch in India[6]
Timex India launched the Helix 2.0 smartwatch on Amazon.in. The watch was assembled at Timex India's facility in Baddi, Himachal Pradesh.
Reported
Timex Group India launches Helix Smartwatch 2.0[7]
Timex Group India launched the Helix Smartwatch 2.0 in India at Rs 3,999. The smartwatch includes a temperature sensor, heart-rate monitor and multiple watch faces.
Reported
Helix announces Smartwatch 2.0 launch[8]
Timex Group India announced that Helix Smart 2.0, its second-generation smartwatch, would launch on Amazon India during Prime Day on July 26 and 27, 2021.
Reported
Helix and Ginkgo announce school COVID-19 testing partnership[9]
Helix announced a partnership with Ginkgo Bioworks to provide pooled COVID-19 testing to K-12 schools across the western U.S.
Reported
Helix launches COVID-19 Surveillance Dashboard[10]
Helix announced the launch of a dashboard for tracking SARS-CoV-2 variants, with state-level data and weekly updates.
Reported
Helix and San Diego County announce COVID-19 testing partnership[11]
Helix announced a partnership with San Diego County to expand access to COVID-19 testing across the County, with Helix to provide up to 2,000 tests per day.
Sources12 sources
- 1Heliks - naučnopopularne knjigeheliks.rs
- 2Helix (publishing house) - Wikidatawikidata.org
- 3Хеликс (издавачка кућа) - Wikipediasr.wikipedia.org
- 4三星拟向AI基础设施公司Helix投资10亿美元news.google.com
- 5GenXys 与 Helix 宣布药物基因组学合作prnewswire.com
- 6Timex India在印度推出Helix 2.0智能手表equitybulls.com
- 7Timex Group India推出Helix Smartwatch 2.0智能手表telecom.economictimes.indiatimes.com
- 8Helix宣布推出Smartwatch 2.0freepressjournal.in
- 9Helix与Ginkgo宣布学校新冠检测合作prnewswire.com
- 10Helix推出新冠病毒监测仪表板prnewswire.com
- 11Helix与圣迭戈县宣布新冠检测合作prnewswire.com
- 12Timex Group launches Helix Smartwatch 2.0 on Amazon Indiabusiness-standard.com
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