Hell Energy

HELL ENERGY is a 100% Hungarian brand launched in 2006. It became the market leader in Hungary by 2010 and is now a major international player with exports to more than 60 countries. The brand is known for its energy drinks, including classic, strong, sugar-free, and functional variants.

HELL ENERGY was launched in 2006. In 2009, it entered into a partnership with the AT&T Williams Formula 1 team, becoming the first Hungarian company to appear as a sponsor in Formula 1. By 2010, it had become the market leader in Hungary. In 2017, QUALITY PACK, the company's own beverage can factory, was built. The brand celebrated its 20th anniversary in 2026.

• HELL CLASSIC

  The flagship, first HELL with original tutti-frutti flavour, 32 mg/100 ml caffeine, vitamins B2, B3, B5, B6, B12, no preservatives.

• HELL ZERO

  Sugar-free product family.

• HELL STRONG

  Energy drinks with +20% caffeine content.

• HELL NEW GEN

  Functional drinks responding to new consumer demands.

1. 1HELL ENERGY | Gives you power like HELL | HELL Energy Drink's official websitehellenergy.com
2. 2HELL ENERGY | HELL ENERGY 20 years – anniversary film made about the brand’s historyhellenergy.com
3. 3HELL ENERGY | IN: Termékekhellenergy.com
4. 4HELL ENERGY | IN: Rólunkhellenergy.com
5. 5Hell Energy Hungarywikidata.org