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help! is a Brazilian financial-services store brand of Banco Bmg offering credit solutions such as payroll loans, credit cards and personal loans.

Last updated September 16, 2026

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Overview

help! is a Brazilian financial-services store brand that presents itself as the store of Banco Bmg, offering financial solutions for everyday needs. Its site lists offerings including payroll loans (Empréstimo Consignado), the Bmg payroll credit card (Cartão de Crédito Consignado Bmg) and personal loans (Empréstimo Pessoal). The brand states it is part of Banco Bmg, an institution it describes as having more than 95 years of history and as a pioneer in the payroll-loan market, and says it is present throughout Brazil with more than 900 physical stores. It also operates a franchising model under the name help! Franchising.

History

help! presents itself as having been created to bring Brazilians closer to financial solutions, offering simple, transparent and accessible alternatives for everyday life. It states that it is part of Banco Bmg, an institution it describes as having more than 95 years of history and as a pioneer in the payroll-loan market. The brand says that over 10 years of operation it has evolved to combine in-person service with its digital channels, and that it is present throughout Brazil with more than 900 physical stores. It also describes itself as a store of Banco Bmg operating a simple and structured franchising business model under the name help! Franchising.

Products and positioning

A financial-services store brand of Banco Bmg aimed at bringing Brazilians closer to financial solutions in a simple, transparent and accessible way, combining in-person service with digital channels.

  • Empréstimo Consignado

    Payroll loan with installments deducted from the customer's benefit and with more accessible rates.

  • Cartão de Crédito Consignado Bmg

    Payroll-deducted credit card with minimum payroll deduction and exclusive rates.

  • Empréstimo Pessoal

    Personal loan offering quick money in the account, even without payroll margin.

Recent events

  • Reported

    Help AG partners with CrowdStrike[5]

    Help AG announced a partnership with CrowdStrike to offer the CrowdStrike Falcon platform for endpoint protection to businesses in the Middle East, initially focusing on the UAE.

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