help!
Retailer / private label
Unclaimedhelp! is a Brazilian financial-services store brand of Banco Bmg offering credit solutions such as payroll loans, credit cards and personal loans.
Last updated September 16, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
help! is a Brazilian financial-services store brand that presents itself as the store of Banco Bmg, offering financial solutions for everyday needs. Its site lists offerings including payroll loans (Empréstimo Consignado), the Bmg payroll credit card (Cartão de Crédito Consignado Bmg) and personal loans (Empréstimo Pessoal). The brand states it is part of Banco Bmg, an institution it describes as having more than 95 years of history and as a pioneer in the payroll-loan market, and says it is present throughout Brazil with more than 900 physical stores. It also operates a franchising model under the name help! Franchising.
History
help! presents itself as having been created to bring Brazilians closer to financial solutions, offering simple, transparent and accessible alternatives for everyday life. It states that it is part of Banco Bmg, an institution it describes as having more than 95 years of history and as a pioneer in the payroll-loan market. The brand says that over 10 years of operation it has evolved to combine in-person service with its digital channels, and that it is present throughout Brazil with more than 900 physical stores. It also describes itself as a store of Banco Bmg operating a simple and structured franchising business model under the name help! Franchising.
Products and positioning
A financial-services store brand of Banco Bmg aimed at bringing Brazilians closer to financial solutions in a simple, transparent and accessible way, combining in-person service with digital channels.
Empréstimo Consignado
Payroll loan with installments deducted from the customer's benefit and with more accessible rates.
Cartão de Crédito Consignado Bmg
Payroll-deducted credit card with minimum payroll deduction and exclusive rates.
Empréstimo Pessoal
Personal loan offering quick money in the account, even without payroll margin.
Recent events
Sources6 sources
- 1Loja de Crédito help! | Empréstimo, Cartões, Empréstimo FGTS e Maishelp.com.br
- 2Sobre a help!help.com.br
- 3Assessoria de imprensa | BMG Helphelp.com.br
- 4help!wikidata.org
- 5Help AG与CrowdStrike建立合作openpr.com
- 6Help AG partners with CrowdStrike to advance endpoint protection and incident responseintelligentcio.com
Cite this profile: Cite the canonical profile. /brand-wiki/help · Editorial policy · How profiles are compiled