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Estonian hemp products brand that sources CBD hemp grown on Gotland, Sweden, and refines it in Estonia.

Last updated September 29, 2026

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Overview

Helsama is an Estonian hemp products brand operating through the company Helsama OÜ. According to its own website, the business buys Swedish hemp grown on Gotland and refines it in Estonia, positioning itself within the emerging Nordic CBD and hemp-product category. The brand describes its raw material as "Scandinavia's only CBD hemp," cultivated on Gotland during the long, bright Nordic summer days; in its own framing, the more light the hemp receives, the more cannabinoids it forms. The company presents itself as deliberately operating in a category that few dare to enter, combining Swedish agricultural sourcing with Estonian processing. Its primary web presence is helsama.se, a Swedish-language site aimed at the Swedish and wider Scandinavian market, while the operating entity is Estonian. The brand's public communication emphasizes the origin story of the hemp — Gotland-grown, Nordic-summer cultivated — as a point of differentiation. Helsama's product focus is CBD hemp and hemp-derived products. The brand's identity is tied to the full chain from cultivation conditions to refinement, rather than to a single flagship SKU. Because the company is young and privately held, detailed financial, ownership and product-line information is limited in the public record; the available evidence consists mainly of the brand's own website and a Wikidata entry identifying it as an Estonian hemp products brand. In the brand knowledge base, Helsama is classified as a consumer-staples personal-care brand, reflecting its position in the hemp/CBD consumer products space. Its story is essentially a cross-border Nordic one: Swedish hemp, Estonian processing, and a Scandinavian-facing market.

History

Helsama is an Estonian hemp products brand operating through Helsama OÜ. Public information about the company is limited, and the available evidence comes primarily from the brand's own website and a Wikidata entry. According to the brand's own account, Helsama OÜ buys Swedish hemp grown on Gotland and refines it in Estonia. The brand frames its raw material as "Scandinavia's only CBD hemp," cultivated on Gotland during the long, bright Nordic summer days, and states that the more light the hemp receives, the more cannabinoids it forms. The brand's website, helsama.se, is Swedish-language and presents the company to a Swedish and wider Scandinavian audience, while the operating entity is Estonian. Helsama describes itself as having chosen a category that few dare to enter, positioning its cross-border model — Swedish cultivation, Estonian refinement — as a defining feature. The site also references its team and mission, though specific names and dates are not available in the supplied evidence. Because the brand is young and privately held, a detailed dated corporate history (founding year, funding, leadership changes, product launches) is not documented in the available sources. What can be stated with confidence is the brand's identity as an Estonian hemp products company with a Swedish-sourced raw material and a Scandinavian market orientation.

Products and positioning

Nordic-origin CBD hemp: Swedish Gotland-grown hemp refined in Estonia, marketed as Scandinavia's only CBD hemp.

  • CBD hemp products

    Hemp-derived CBD products made from hemp grown on Gotland, Sweden, and refined in Estonia.

Sources3 sources

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