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Retailer / private label

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Hemtex is a Swedish home-interior and home-textile retailer selling online and through its own stores.

Last updated September 15, 2026

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Overview

Hemtex is a Swedish home-interior and home-textile retailer. Its website presents bedding such as satin and flannel pillowcase sets, duvets and pillows, and towels, including its Living towel line. The site promotes an Autumn Edit of seasonal interior news and a membership program, Club Hemtex, offering member prices, exclusive offers, free shipping over 699, and 30-day open purchase, with click-and-collect available in all its stores.

Products and positioning

  • Living towels

    Towels sold under the Living line, offered in colors such as white, beige, olive green, multi/beige, multi/green and dark grey.

  • Satin pillowcase sets (Birgitta, Eden)

    Satin pillowcase sets offered at member prices.

  • Flannel pillowcase sets

    Autumn flannel pillowcase sets offered from a stated price.

  • Duvets and pillows

    Fiber duvets and pillows.

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