Hendrix Genetics
Corporate brand
UnclaimedDutch animal-breeding and genetics company supplying layer, broiler, turkey, pig and aquaculture breeding stock worldwide.
Last updated October 30, 2026
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Overview
Hendrix Genetics is a privately held Dutch animal-breeding and genetics company headquartered in Boxmeer, in the province of North Brabant. It was formed in 2005 when the Hendrix family's poultry and pig breeding activities were consolidated into a single group, and it has since grown through acquisitions into one of the world's largest suppliers of breeding stock for animal protein production. The company is not a consumer brand: it sells parent stock, hatching eggs, semen and breeding animals to commercial farms, integrators and hatcheries, which then produce the eggs, chicken, turkey, pork and fish sold to consumers. The group operates through several business units, each built around a well-known breeding brand. In layers, Hendrix Genetics owns ISA, Dekalb, Hy-Line, Bovans, Shaver, Babcock and Hisex, giving it a leading position in commercial egg-laying stock. In broilers it operates Cobb, one of the two dominant global broiler genetics brands. Its turkey business is built on Hybrid Turkeys, its pig business on Hypor, and its aquaculture business on Landcatch (Atlantic salmon) and Troutlodge (rainbow trout), with additional activities in guinea fowl and other species. These brands are sold in well over 100 countries, and the company maintains breeding and multiplication facilities, research farms and distribution partners across Europe, the Americas, Asia, Africa and Oceania. Hendrix Genetics positions itself as a science-driven breeding company, investing in genomics, quantitative genetics, selection for feed efficiency, animal welfare and disease resistance, and in digital tools that help customers manage breeding programmes. Its customers are large food producers, and its commercial relevance is tied to the global protein market: the genetics it supplies influence productivity, feed conversion and animal health across the poultry, swine and aquaculture industries. The company remains privately held, with the Hendrix family and management among its shareholders, and it has pursued a strategy of acquiring complementary breeding brands to broaden its species coverage. It is a business-to-business enterprise, so it has little public consumer profile, but it is a significant player in the global animal protein supply chain.
History
Hendrix Genetics traces its roots to the Hendrix family's livestock and poultry breeding operations in the Netherlands. The modern company was established in 2005, when those activities were consolidated into a dedicated genetics group based in Boxmeer. From the outset the strategy was to build a multi-species breeding company that could serve the global animal protein industry, rather than a single-species operation. Growth came largely through acquisitions of established breeding brands. The layer business was assembled from a portfolio of commercial egg-laying genetics brands, including ISA, Dekalb, Bovans, Shaver, Babcock and Hisex, which gave the group a broad product range and a strong position in the global layer market. In broilers, the group acquired Cobb, one of the world's leading broiler genetics brands, alongside its existing activities. In turkeys, Hybrid Turkeys became the group's turkey business, and in pigs the Hypor brand anchored its swine genetics operations. The company also expanded into aquaculture. Landcatch gave it a position in Atlantic salmon breeding, and Troutlodge extended its reach into rainbow trout genetics. These moves reflected a broader view that genetics for farmed fish would become increasingly important as aquaculture production grew. Over time Hendrix Genetics built a global footprint, with breeding and multiplication facilities, research farms and distribution partners in Europe, the Americas, Asia, Africa and Oceania, and its brands are sold in well over 100 countries. The company invested in genomics and quantitative genetics, selection for feed efficiency and animal welfare, and digital tools for breeding programme management, positioning itself as a science-led partner to commercial producers. The group remains privately held, with the Hendrix family and management among its shareholders. It has continued to operate as a business-to-business supplier, with a low public profile but a significant role in the global supply of poultry, pork and farmed fish.
- 2005
Hendrix Genetics is formed as a consolidated animal breeding group based in Boxmeer, Netherlands.
The group builds a portfolio of layer genetics brands including ISA, Dekalb, Bovans, Shaver, Babcock and Hisex.
Cobb becomes part of the group's broiler genetics business.
Hybrid Turkeys and Hypor anchor the group's turkey and pig genetics operations.
Landcatch and Troutlodge extend the group into salmon and trout genetics.
Products and positioning
Science-driven global supplier of animal breeding stock and genetics to the poultry, swine and aquaculture industries.
Cobb broiler genetics
ISA layer genetics
Dekalb layer genetics
Hy-Line layer genetics
Bovans layer genetics
Hypor pig genetics
Hybrid Turkeys genetics
Landcatch salmon genetics
Troutlodge trout genetics
Recent events
Reported
Hendrix Genetics acquires Pintobar Exploração Avícola[2]
Hendrix Genetics acquired 100% of the shares of Portuguese poultry genetics company Pintobar Exploração Avícola, effective July 31, 2026, strengthening its Iberian production presence for layers and broilers.
Reported
NEOGEN and Hendrix Genetics partnership for poultry genomics in Africa[3]
NEOGEN announced a partnership with Hendrix Genetics to support implementing genomic selection in Hendrix's Sustainable Access to Poultry Parent Stock in Africa program.
Sources3 sources
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