Henry Rose

Henry Rose is an American fine fragrance brand founded by actress and entrepreneur Michelle Pfeiffer. The brand was born out of Pfeiffer's personal concern as a mother: when she began reading labels on the products she used, she found that fragrance remained "the last black box of ingredient transparency" in the beauty industry. Rather than accept the industry norm of undisclosed proprietary formulas, she set out to create a safer, high-quality perfume herself. After more than ten years of being told "it can't be done," she launched Henry Rose as a line of genderless eau de parfum fragrances that disclose every ingredient and exclude known toxins. The brand's core proposition is radical transparency. Every Henry Rose product carries a full ingredient list, and the line is EWG Verified™, meaning it contains none of the ingredients flagged by the Environmental Working Group as concerning — including substances banned in Canadian and European cosmetics, ingredients known to California to cause cancer, and known developmental toxins. The fragrances are cruelty-free, hypoallergenic, dermatologist tested, and free of parabens, phthalates, formaldehyde, known carcinogens, and known endocrine disruptors. Henry Rose uses organic alcohol derived from sugar cane and biotechnology-derived water, and its formulas rely on safe synthetic and botanical ingredients such as hedione, vanillin, iso e super, habanolide, romandolide, exaltolide, ambroxide, and polysantol. Henry Rose sells directly to consumers through its website, henryrose.com, with a range of eau de parfum scents organized by note and scent family — Fresh, Floral, Warm + Spicy, and Earthy + Woody. Signature fragrances include Ripe, London 1983, French Exit, Dave, Queens & Monsters, Windows Down, Jake's House, Flora Carnivora, Torn, Dark Is Night, and Rhu Berry. The brand also offers Discovery Sets, including a Full Collection Discovery Set of ten genderless scents, and a Fragrance Finder tool to help customers choose. A 50 mL bottle is priced at $120, and the Full Collection Discovery Set at $45, with a $20 credit toward a first full-size purchase. Positioned at the intersection of clean beauty and luxury fragrance, Henry Rose markets itself as "fine fragrance with nothing to hide" and has been described in press quotes as "the perfume the clean beauty world has been missing" and "unlike any other fragrance line." The brand emphasizes environmental and social responsibility alongside ingredient safety. Its founder, Michelle Pfeiffer, remains the public face of the brand and its guiding voice on standards.

Henry Rose was founded by actress Michelle Pfeiffer, whose motivation came from motherhood. As she explained on the brand's website, "When I became a mom, I started reading the labels on the products I used. I just couldn't imagine exposing my children to anything potentially toxic on my skin. Fragrance was the last black box of ingredient transparency. So I gave it up altogether... but eventually, I missed it. I realized that if I wanted a safer, beautiful quality perfume, I would need to create it myself." The brand's origin story is framed around a problem in the beauty industry: the word "fragrance" on a label is often a catch-all term for thousands of underregulated and potentially harmful ingredients, hidden behind the romance of "proprietary formulas." Henry Rose set out to remove what it calls "the last black box of the beauty industry." According to the brand, Pfeiffer spent over ten years being told "it can't be done," but refused to compromise her vision and high standards, eventually cracking the black box open. The result was a line of genderless eau de parfum fragrances that disclose every ingredient and meet the Environmental Working Group's EWG Verified™ standard. The brand states that EWG Verified™ contains none of the ingredients of concern it highlights, including 33 ingredients banned in Canadian cosmetics, 85 banned in European cosmetics, 25 not allowed in European hair dyes, 27 known to the State of California to cause cancer, and 8 known to California to be developmental toxins. Henry Rose sells directly to consumers through henryrose.com. Its collection is organized by scent family — Fresh, Floral, Warm + Spicy, and Earthy + Woody — and by notes such as Vanilla Musk and Citrus. Signature scents include Ripe, London 1983, French Exit, Dave, Queens & Monsters, Windows Down, Jake's House, Flora Carnivora, Torn, Dark Is Night, and Rhu Berry, a newer fruity gourmand eau de parfum created with perfumer Andrew Everett. The brand offers Discovery Sets, including a Full Collection Discovery Set of ten genderless scents, and a Fragrance Finder tool. A 50 mL fragrance is priced at $120, and the Full Collection Discovery Set at $45, which includes a $20 code toward a first full-size 50 mL fragrance. Beyond ingredient safety, Henry Rose emphasizes environmental responsibility and social responsibility as part of its standards. The brand's public messaging has been amplified by press quotes describing it as "the perfume the clean beauty world has been missing," "elevating the art of fragrance while committing to better health standards," "unheard of in the world of personal care," "unlike any other fragrance line," and a "thoroughly modern fragrance collection."

• Michelle Pfeiffer begins reading product labels as a mother and gives up fragrance due to lack of ingredient transparency.

• After more than ten years of being told it can't be done, Pfeiffer launches Henry Rose as a transparent fine fragrance line.

• Henry Rose introduces Rhu Berry, a fruity gourmand eau de parfum created with perfumer Andrew Everett.

• Henry Rose offers a Full Collection Discovery Set of ten genderless scents with a $20 credit toward a first full-size purchase.

Clean, transparent, genderless fine fragrance positioned at the intersection of clean beauty and luxury perfume.

• Rhu Berry

• Ripe

• London 1983

• French Exit

• Dave

• Queens & Monsters

• Windows Down

• Jake's House

• Flora Carnivora

• Torn

• Dark Is Night

• Full Collection Discovery Set

• 2020.09.15

  Reported2020.02.05

  Henry Rose launches Queens & Monsters fragrance[5]Henry Rose推出Queens & Monsters香水allure.com

  Henry Rose's Queens & Monsters fragrance was presented as the brand's latest fragrance and was available for purchase. The article identifies it as the brand's sixth fragrance.

Read more

1. 1Henry Rose: 100% Transparent Fine Fragranceshenryrose.com
2. 2Our Story – Henry Rosehenryrose.com
3. 3Rhu Berry – Henry Rosehenryrose.com
4. 4Full Collection Discovery Set – Henry Rosehenryrose.com
5. 5Henry Rose推出Queens & Monsters香水allure.com