Herbal Dog Co

Herbal Dog Co is a British-born brand specialising in premium, natural grooming and supplement products for dogs, with a related line for cats through Herbal Cat Co. The company was founded in 2017 by Gemma, who began formulating small-batch products around her kitchen table for her own dogs because she could not find the kind of carefully made, clearly labelled products she wanted. What started as a personal project grew into a brand recognised as a leading British dog herbalist label, with every product still made in the UK. The brand's range covers everyday canine wellness concerns such as oral hygiene, yeast and itchy skin, calming, environmental harmony, mobility, digestive harmony, anal gland and stool support, ear comfort and general daily wellness. Products are sold as grooming and hygiene powders, powder blends, tonics and complete kits, and are positioned as human-grade, wholesome and natural ingredients formulated by qualified British herbalists and nutritionists. The company emphasises a 60-day money-back guarantee, free UK delivery on orders over £42 and next-day delivery. Herbal Dog Co markets itself as trusted by more than 400,000 happy dogs and their owners across the UK, with a 4.9 rating from over 22,000 reviews cited on its About page and a 4.6/5 rating cited on its homepage. It reports over 400,000 orders shipped and over 112,000 social media followers, and states it was voted No.1 supplier of pet health products by the Pet Industry Foundation and named Supplier of the Year 2025. The brand also claims to be TikTok's first pet brand to reach £1 million in sales. The company operates primarily as a direct-to-consumer online retailer through its website, herbaldogco.com, serving the UK market and shipping internationally. Its identity is built around British herbalist heritage, with the brand stating that over 40 years of heritage goes into every batch, and around a considered, quality-first approach to modern dog care.

Herbal Dog Co began in 2017 at a kitchen table in the United Kingdom. Its founder, Gemma, set out to create products she could not find elsewhere — dog care items made with care, clarity and a considered approach to ingredients. She initially formulated small batches for her own dogs. Demand grew, and the operation expanded from a home-based project into a brand recognised as a leading British dog herbalist label. From the outset, the brand committed to making every product in the UK and to formulating with qualified British herbalists and nutritionists. It built its range around common canine wellness needs, including oral hygiene, yeast and itchy skin, calming, environmental harmony, mobility, digestive harmony, anal gland and stool support, ear comfort and daily wellness. Products are offered as grooming and hygiene powders, powder blends, tonics and complete kits. By the mid-2020s, Herbal Dog Co reported significant scale: more than 400,000 orders shipped, a community of over 112,000 social media followers, and a customer base described as 400,000+ happy dogs and their owners across the UK. The brand cites a 4.9 rating from over 22,000 reviews on its About page and a 4.6/5 rating on its homepage. It also states it was voted No.1 supplier of pet health products by the Pet Industry Foundation, was named Supplier of the Year 2025, and became TikTok's first pet brand to reach £1 million in sales. The company operates primarily through its e-commerce website, herbaldogco.com, selling direct to consumers in the UK with free delivery on orders over £42 and next-day delivery options, and offering a 60-day money-back guarantee. A related line, Herbal Cat Co, extends the natural pet care approach to cats. The brand continues to emphasise its British herbalist heritage, stating that over 40 years of heritage goes into every batch.

• 2025

  Named Supplier of the Year 2025 and cited as TikTok's first pet brand to reach £1 million in sales.

• 2017

  Founded by Gemma, formulating small-batch dog care products at her kitchen table.

Premium, natural, herbalist-formulated dog care made in the UK, positioned as the British standard in natural animal wellness.

• Dental Hygiene Powder

  Bestselling powder for oral hygiene, priced at £21.00 (regular £35.90).

• Yeast Dermal Balance Support

  Bestselling powder for yeast and skin balance, priced at £21.00 (regular £35.90).

• Anal Gland & Stool Support

  High-fibre herbal supplement for healthy stool formation and natural gland function, priced at £21.00 (regular £35.90).

• Active Joint Maintenance

  Bio-botanical blend for joint flexibility and comfortable movement, priced at £17.95 (regular £35.90).

1. 1Herbal Dog Co - UK Healthy Pet Store, Natural Dog & Cat Productsherbaldogco.com
2. 2About Us – Herbal Dogherbaldogco.com
3. 3Dog Anal Gland Supplement Powder - Stop Scooting & Excess Lickingherbaldogco.com
4. 4Joints & Mobility Blend For Dogs | Herbal Joint Supplementsherbaldogco.com
5. 5Herbal Dog Cowikidata.org