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William Heritage Winery

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Corporate brand

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A family-owned New Jersey winery and farm destination in Mullica Hill producing estate and regional wines, fruit wines, and agritourism experiences.

Last updated August 25, 2026

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Overview

William Heritage Winery is a New Jersey winery located in the Mullica Hill section of Harrison Township in Gloucester County. The business was formerly known as Heritage Vineyards and takes its name from the family that owns the underlying farm. The property has roots as a family produce farm dating to 1853, while its modern wine operation began when vineyard plantings were established in 1998. The winery opened to the public in 2002. The winery is situated in New Jersey’s Outer Coastal Plain American Viticultural Area, a broad growing region whose relatively flat terrain and coastal-influenced conditions support a range of grape varieties. William Heritage Winery is described as one of the larger winegrowers in New Jersey, with approximately 40 acres under grape cultivation and annual production of about 13,000 cases. These figures describe the operation in the cited reference context and are not treated here as current financial or market disclosures. Its portfolio includes wines made from traditional European and hybrid varieties, including Cabernet Franc, Cabernet Sauvignon, Chambourcin, Chardonnay, Concord, Grenache, Malbec, Merlot, Muscat blanc, Petit Verdot, Pinot gris, Pinot noir, Sauvignon blanc, Sémillon, and Syrah. The winery is particularly associated with a signature Bordeaux-style wine. In addition to grape wines, it produces fruit wines using apples, blueberries, peaches, and sugar plums. The sugar-plum wine is a distinctive product within New Jersey’s wine sector and has been described as unique to the state. William Heritage Winery has also participated in events intended to compare New Jersey wines with established international benchmarks. Its involvement in the Judgment of Princeton, a tasting organized by the American Association of Wine Economists, placed the winery within a broader discussion about the quality and recognition of New Jersey wine relative to premium French vintages. The business combines wine production with farm-based hospitality and seasonal recreation. During the autumn harvest period, visitors can take part in pumpkin picking and hayrides. The property also operates a petting zoo and a bistro offering items such as breads, cheeses, and dips. This combination gives the brand a dual identity: it is both a wine producer and a destination-oriented agricultural business serving local visitors. The winery holds a plenary winery license issued by the New Jersey Division of Alcoholic Beverage Control. As described in the reference material, this license permits unrestricted wine production, operation of up to 15 off-premises sales rooms, and shipment of up to 12 cases per year to consumers in or outside New Jersey, subject to applicable rules. William Heritage Winery is affiliated with the Garden State Wine Growers Association and the Outer Coastal Plain Vineyard Association. Its public-facing brand therefore rests on family-farm continuity, New Jersey agricultural identity, regional wine production, and visitor experiences rather than on a publicly traded corporate structure.

History

William Heritage Winery developed from a long-established family produce farm in Mullica Hill, New Jersey. The farm’s history reaches back to 1853, establishing an agricultural foundation that predates the winery by more than a century. The family later expanded into viticulture as New Jersey’s wine industry developed and planted its first vineyard in 1998. The public winery opened in 2002. From that point, the operation combined grape growing, winemaking, direct visitor experiences, and seasonal farm activities. Its location in the Outer Coastal Plain AVA provided a recognized regional framework for growing a broad mix of grape varieties. The estate and regional portfolio came to include both well-known vinifera grapes and varieties suited to the local growing environment. The winery became known for producing a signature Bordeaux-style wine, while also differentiating itself through fruit wines. Its fruit-wine range includes products made from apples, blueberries, peaches, and sugar plums. Sugar-plum wine is an especially distinctive part of the brand’s identity and has been described as the only wine of that type produced by a New Jersey winery. As the operation expanded, it became one of the larger winegrowers in the state. The cited reference describes approximately 40 acres of grapes under cultivation and annual output of about 13,000 cases. These production figures reflect the reference period and should not be interpreted as a current independently verified disclosure. William Heritage Winery’s role has not been limited to production. The property has operated as a visitor destination with a bistro, petting zoo, and seasonal pumpkin-picking and hayride activities. This model links wine sales with farm tourism and gives the brand a family-oriented public presence. The winery also participated in the Judgment of Princeton, a comparative tasting organized by the American Association of Wine Economists. The event compared New Jersey wines with premium French wines and provided a platform for regional producers to demonstrate their products in an international context. Regulatory and industry affiliations have supported the winery’s operating model. It holds a plenary winery license from the New Jersey Division of Alcoholic Beverage Control, with the permissions described in the reference material for production, off-premises sales rooms, and consumer shipping. The winery is also associated with the Garden State Wine Growers Association and the Outer Coastal Plain Vineyard Association. The available reference material does not identify individual founders, current executives, ownership percentages, financial results, or a precise corporate formation date.

  • 2002

    Winery opens to the public

    [1]

    The winery began receiving the public, adding a visitor-facing wine and farm destination to the agricultural property.

  • 1998

    First vineyard planted

    [1]

    The family farm began its modern wine-growing phase with the planting of its first vineyard.

  • 1853

    Heritage family produce-farm roots

    [1]

    The property’s agricultural history begins as a family produce farm associated with the Heritage family.

  • Participation in the Judgment of Princeton

    [1]

    William Heritage Winery participated in a comparative tasting of New Jersey wines and premium French vintages organized by the American Association of Wine Economists.

Products and positioning

A family-farm-rooted New Jersey winery positioned around Outer Coastal Plain wines, distinctive fruit wines, local agriculture, and destination hospitality.

  • Grape wine

    Bordeaux-style wine

    The winery is best known for a signature Bordeaux-style wine. The available reference identifies this style as a central part of the winery’s reputation but does not provide a specific product name, blend composition, vintage history, or current availability.

  • Grape wine

    Estate and regional grape wines

    William Heritage Winery produces wines from a broad selection of grapes, including Cabernet Franc, Cabernet Sauvignon, Chambourcin, Chardonnay, Concord, Grenache, Malbec, Merlot, Muscat blanc, Petit Verdot, Pinot gris, Pinot noir, Sauvignon blanc, Sémillon, and Syrah. The portfolio reflects the range of varieties cultivated or used by the winery in the Outer Coastal Plain region.

  • Fruit wine

    Fruit wines

    The winery makes fruit-based wines from apples, blueberries, peaches, and sugar plums. The sugar-plum wine is a notable point of differentiation and has been described in the reference as unique among New Jersey wineries.

  • Agritourism and hospitality

    Winery and farm experiences

    Beyond wine production, the property offers visitor-oriented activities including autumn pumpkin picking and hayrides, a petting zoo, and a bistro serving breads, cheeses, and dips. These experiences extend the brand into seasonal farm tourism and food hospitality.

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