Hertsi
Corporate brand
UnclaimedHertsi is a shopping centre in Herttoniemi, Helsinki, Finland, combining retail, food, public services, leisure facilities and community-oriented amenities.
Last updated August 24, 2026
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Overview
Hertsi is a shopping centre in the Herttoniemi district of Helsinki, Finland. The centre is situated beside Itäväylä and close to Herttoniemi metro station, giving it a role as a locally accessible retail and services hub. Construction was completed in spring 2020, and the centre opened to the public on 19 March 2020. The centre combines conventional shopping-centre functions with services intended for everyday neighbourhood use. Its retail offer includes grocery shopping, general merchandise, prepared food, restaurants and specialist services. Tokmanni is the largest store on the street-level floor, while the Prisma level includes Prisma, Kotipizza, Fafa's, Arnolds, the pet retailer Musti ja Mirri, Silmäasema and Veikkaus Pelaamo. The tenant mix therefore spans food, household and general merchandise, casual dining, coffee and bakery products, pet care, optical services and gaming-related entertainment. Hertsi also incorporates public and community facilities. The second floor includes Elixia, Fitness24Seven, Herttoniemi Library and youth services operated by the City of Helsinki. A kindergarten was planned for the centre, adding an additional family and neighbourhood-service dimension. The development includes the previously built Megahertsi shopping centre as part of the wider Hertsi complex rather than treating the site solely as a new retail construction. Residential development was also associated with the site. Three apartment buildings, together providing 250 apartments, were planned for completion in 2021. This combination of housing, retail, public services, leisure and transport access positions Hertsi as a mixed-use urban centre serving nearby residents as well as shoppers arriving from other parts of eastern Helsinki. The opening took place during the coronavirus epidemic in Finland. The decision to hold an opening ceremony on 19 March 2020 was controversial because public-health recommendations at the time advised against large gatherings. This circumstance became a notable part of the centre's early public profile, although the available reference material does not establish a formal legal finding or a lasting operational consequence. Hertsi otherwise represents a contemporary Finnish neighbourhood shopping-centre model: a compact, transit-accessible destination where grocery retail and daily services are combined with municipal, fitness and community uses.
History
Hertsi was developed as a mixed-use shopping and services centre in Herttoniemi, an eastern district of Helsinki. The site is positioned along Itäväylä and close to Herttoniemi metro station, supporting access by public transport and by road. Its location and tenant structure reflect the role of a neighbourhood centre rather than a destination mall focused primarily on luxury retail or large-scale regional tourism. The development incorporated Megahertsi, an earlier shopping-centre element on the site. The resulting complex expanded the area's retail and service capacity while adding a broader combination of commercial, municipal and community uses. Construction of the new centre was completed in spring 2020, and Hertsi opened on 19 March of that year. The centre's layout is organized across several floors. The street-level floor contains Tokmanni as its largest store. The first, or Prisma, level is anchored by Prisma and includes food outlets and specialist operators such as Kotipizza, Fafa's, Arnolds, Musti ja Mirri, Silmäasema and Veikkaus Pelaamo. The second floor extends the offer beyond conventional retail, with Elixia and Fitness24Seven fitness facilities, Herttoniemi Library and youth services run by the City of Helsinki. A kindergarten was also planned as part of the centre's wider service mix. This combination gives Hertsi several overlapping functions. It serves routine grocery and household-shopping needs, provides restaurants and quick-service food, offers health and leisure-related services, and accommodates public and youth-oriented facilities. The library and municipal youth services make the complex relevant even to visitors who are not primarily visiting to shop. The planned kindergarten further supported the centre's family and neighbourhood orientation. Housing was another component of the development. Three apartment buildings containing 250 apartments were planned for completion on the shopping-centre site in 2021. The relationship between these homes and the commercial facilities reinforced Hertsi's character as a mixed-use urban development, with residents able to reach retail, food, exercise, public services and transport within the same local area. Hertsi's launch coincided with the coronavirus epidemic. Although the centre opened on its announced date, the opening ceremony was controversial because it was held while public-health recommendations discouraged major gatherings. The available reference material identifies the controversy but does not document a formal sanction, litigation outcome or permanent change to Hertsi's operations. Beyond this opening-period issue, Hertsi is documented primarily as a Helsinki shopping centre whose distinguishing feature is the integration of ordinary retail with municipal, leisure and community facilities.
- 2021
Planned residential expansion
[1]Three apartment buildings totaling 250 apartments were planned for completion on the shopping-centre site.
- 2020
Construction completed
[1]Construction of the Hertsi shopping centre was completed in spring 2020.
- 2020
Public opening
[1]Hertsi opened on 19 March 2020 near Herttoniemi metro station in Helsinki.
Products and positioning
A local, mixed-use shopping and community destination serving Herttoniemi and the surrounding Helsinki area, with grocery retail, everyday services, restaurants, fitness facilities, public amenities and nearby housing.
Grocery and general merchandise · 2020
Prisma
Prisma serves as a major anchor on Hertsi's first floor, offering grocery shopping alongside a broad general-merchandise assortment. Its presence supports the centre's role as an everyday destination for nearby residents rather than solely as a specialist retail venue.
General merchandise · 2020
Tokmanni
Tokmanni is identified as the largest store on Hertsi's street-level floor. The general-merchandise format complements the centre's grocery offer with household, seasonal and other everyday retail categories.
Restaurants and cafés · 2020
Food and beverage offer
Hertsi's food offer includes Kotipizza, Fafa's and Arnolds. Together, these operators provide pizza, casual prepared food, café products and bakery-style refreshments for shoppers, workers and local residents.
Leisure and public services · 2020
Fitness and community services
The second floor includes Elixia and Fitness24Seven fitness facilities, Herttoniemi Library and the City of Helsinki's youth services. These uses broaden Hertsi beyond retail and make it a recurring community destination.
Brand decisions
2020
Proceed with an opening ceremony during the coronavirus epidemicOtherBackground
Hertsi opened on 19 March 2020, at a time when recommendations advised the public to avoid major events because of the coronavirus epidemic.
Action taken
An opening ceremony was held in connection with the centre's launch.
Aftermath
The ceremony became controversial. The available source does not document a formal legal consequence or a subsequent operational change.
Sources2 sources
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