Het Poetsbureau

Het Poetsbureau is a Belgian domestic-services brand that supplies household help — cleaning, ironing, cooking and grocery shopping — to private clients, primarily in Flanders. The company markets itself around the promise of giving customers back their time, and it brands its domestic workers as "Sterren" (Stars), emphasising personal matching between client and helper. According to its official website, Het Poetsbureau serves more than 70,000 customers and works with more than 10,000 experienced household helpers, operating through 75 offices spread across Flanders. This local-office model is central to the brand's positioning: it stresses proximity, a personal approach and clear communication, and it also promotes the working conditions and support offered to its helpers. The brand operates in the Belgian personal-services and household-cleaning market, a sector shaped by service-voucher (dienstencheques) schemes that subsidise domestic help for households. Het Poetsbureau presents itself as a large, established player in that market, with a dual audience: households seeking reliable help and job-seekers looking for flexible domestic work. Beyond the core cleaning service, the brand's messaging highlights the broader lifestyle benefit of outsourcing chores — more time for family, friends, sport, reading or rest. Its website offers two main calls to action: becoming a customer and becoming a household helper. Wikidata associates the name with the English descriptor "The Cleaning Agency," reflecting its core activity as a cleaning and domestic-services provider.

Het Poetsbureau is a Belgian domestic-services brand operating in Flanders. Public evidence about its corporate history is limited: the official website describes the current scale of the business — more than 70,000 customers, more than 10,000 household helpers and 75 offices across Flanders — but does not set out a detailed founding narrative. Wikidata records the name with the English descriptor "The Cleaning Agency," confirming its identity as a cleaning and household-services provider rather than any other namesake. The brand's development is tied to the growth of the Belgian service-voucher (dienstencheques) market, which made professional household help accessible to a broad base of households. Within that market, Het Poetsbureau built a decentralised structure of local offices, allowing it to present itself as a nearby, personal service rather than a distant national operator. Its workforce of household helpers — branded "Sterren" (Stars) — is central to its model, and the company publicly emphasises guidance, support and a pleasant working environment for them. As of the available evidence, Het Poetsbureau remains an active brand focused on Flanders, with its website serving as the primary channel for acquiring customers and recruiting helpers. No founding year, founder, ownership structure or listing status is established by the supplied evidence, and these details should be treated as unknown rather than assumed.

Large-scale, locally organised domestic-help provider that gives customers back their time while offering supported work for household helpers.

• Household cleaning

  Regular domestic cleaning performed by household helpers.

• Ironing

  Ironing service offered as part of household help.

• Cooking

  Cooking support for households.

• Grocery shopping

  Grocery shopping carried out by household helpers.

1. 1Het Poetsbureau — official website (Dutch)poetsbureau.be
2. 2Het Poetsbureau — Wikidatawikidata.org