HeyGen
Product brand
UnclaimedHeyGen is an AI video generation platform for creating videos with AI avatars.
Last updated September 11, 2026
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Overview
HeyGen is an AI video generation platform whose mission is to empower individuals through accessible AI video generation. Its site states that it was founded by Joshua Xu, who discovered while an engineer at Snap that most people hate being on camera. HeyGen offers AI avatar generation, an AI video agent, and video translation, and states it has been used by over 100,000 companies and millions of people.
History
HeyGen started with the idea of making video creation effortless. According to its About page, founder Joshua Xu discovered while an engineer at Snap, building features for SnapChat Ads and the AI camera, that most people hate being on camera, and that removing the camera unlocks creativity and freedom in visual storytelling. The company states it has helped over 100,000 companies and millions of people create, localize, and personalize videos at scale.
Products and positioning
AI video generation that lets anyone create high-quality videos without cameras or advanced equipment.
AI Avatar Generator
Generates lifelike avatars for AI video, with Avatar V maintaining a single coherent identity across videos.
AI Video Agent
Turns ideas into production-grade video with full creative control, including text-to-video generation and post-render editing.
Recent events
Reported
HeyGen launches HeyGen Voice AI voice model, debuting at #1 on Artificial Analysis' Leaderboard[5]
On October 9, 2026, HeyGen launched HeyGen Voice, its new in-house AI voice model. The model debuted at #1 on Artificial Analysis' Leaderboard in independent evaluations of AI voice models. HeyGen Voice is available free within the HeyGen platform and API, and the company also introduced a $99/month HeyGen Professional Voice Clone add-on trained, with explicit consent, on the voice owner's speech.
Sources5 sources
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