HHH Group

HHH Group (HHHグループ, also called Triple H Group) is a Japanese adult video production and sales group. According to its Japanese Wikipedia entry, it is a collective of multiple production groups, and the name HHH is said to stand for "Honto ni Hotto de Ecchi" (roughly, "really hot and erotic"). The group presents itself on its official site as "Chō Konshu Harenchi Group" (超混種ハレンチグループ, "Super Hybrid Indecent Group"). The group was formed around Hunter, a label that left the SOD Group in March 2016. HHH Group commissions sales through the Outvision (アウトビジョン) channel. Its member labels include Hunter, Apache, Golden Time, ATOM, O-Yashoku Company, Green Apple, ROYAL, and Jackpot System. Although each label is small on its own, the group unifies its official website, release dates, distribution, and promotional campaigns in order to maintain competitiveness against larger manufacturers. HHH Group's label lineup has changed over time. Hunter is described as a "herbivore men" (草食男子) maker, while Hunter BLacK is a "carnivore men" (肉食男子) maker. ROYAL focuses on exclusive and kikatan (non-exclusive) actresses, aiming to bring out their appeal. Hsoda is a planning and kikatan label. O-Yashoku Company is positioned as the "late-night snack maker" of the adult video world. Newer labels include Nonfiction (ノンフィクション, from September 2025) and Seishun Recreator (青春リクリエイター, from October 2026). Several labels have ceased activity. Jackpot System (JACKPOT SYSTEM), a VR-focused label with an "equal-sized" theme, ended in June 2023. Melty Line (メルティーライン) operated in 2020 and 2021 as a niche fetish video maker and produced two VR works. Apache (アパッチ), a "wild assault" label not limited by location, ended in September 2021. AtoM ended in May 2021; it released amateur-participation game projects and unique concepts. Golden Time (ゴールデンタイム), a setting-fetish label by an unpopular broadcast writer, also ended in May 2021. Green Apple (ぐりーんあっぷる) ran from November 2017 to February 2019 with the concept of "extreme lucky sukebe." The group maintains an official website at hhh-av.com, which includes an age verification gate for adult content, and a presence on X (formerly Twitter) under the handle @HHH_eigyoman. The Japanese Wikipedia article lists the group's external links as the X account and the official site. HHH Group remains active as of the available evidence, with new labels announced for 2025 and 2026.

HHH Group emerged around Hunter, a Japanese adult video label that left the SOD Group in March 2016. The group is described as a collective of multiple production groups, with the name HHH said to stand for "Honto ni Hotto de Ecchi" (really hot and erotic). On its official site, the group calls itself "Chō Konshu Harenchi Group" (超混種ハレンチグループ). From its formation, HHH Group brought together several small labels: Hunter, Apache, Golden Time, ATOM, O-Yashoku Company, Green Apple, ROYAL, and Jackpot System. The group's strategy was to unify the official website, release dates, distribution, and promotional campaigns across these labels, giving them greater competitive strength against larger adult video manufacturers. Sales were entrusted to the Outvision (アウトビジョン) channel. Over time, the label portfolio changed. Green Apple operated from November 2017 to February 2019. AtoM and Golden Time both ended in May 2021. Apache ended in September 2021. Jackpot System, a VR-focused label, ended in June 2023. Melty Line operated in 2020 and 2021 as a niche fetish label and produced two VR works. New labels were added: Nonfiction (ノンフィクション) from September 2025 and Seishun Recreator (青春リクリエイター) from October 2026. As of the available evidence, HHH Group remains active, with an official website at hhh-av.com and an X (formerly Twitter) account at @HHH_eigyoman.

• Hunter leaves SOD Group in March 2016, leading to the formation of HHH Group.

• Green Apple label operates from November 2017 to February 2019.

• Melty Line label operates in 2020 and 2021, producing two VR works.

• AtoM and Golden Time labels end in May 2021.

• Apache label ends in September 2021.

• Jackpot System label ends in June 2023.

• Nonfiction label starts in September 2025.

• Seishun Recreator label starts in October 2026.

A collective of small adult video labels that unifies website, release dates, distribution, and campaigns to compete with major manufacturers.

• Hunter

  Herbivore men (草食男子) maker.

• Hunter BLacK

  Carnivore men (肉食男子) maker.

• ROYAL

  Exclusive and kikatan label specializing in bringing out the appeal of actresses.

• Hsoda

  Planning and kikatan label.

• O-Yashoku Company

  Late-night snack maker of the adult video world.

• Nonfiction

  Label started in September 2025.

• Seishun Recreator

  Label started in October 2026.

• Jackpot System

  VR-focused label with an equal-sized theme; ended June 2023.

• Melty Line

  Niche fetish video maker; operated 2020-2021, produced two VR works.

• Apache

  Wild assault maker not limited by location; ended September 2021.

• AtoM

  Amateur-participation game projects and unique concepts; ended May 2021.

• Golden Time

  Setting-fetish maker by an unpopular broadcast writer; ended May 2021.

• Green Apple

  Extreme lucky sukebe concept; operated November 2017 to February 2019.

1. 1HHHグループ - Wikipediaja.wikipedia.org
2. 2HHH Group - Wikidatawikidata.org
3. 3年齢チェック | 超混種ハレンチグループのAVメーカー【HHH(トリプルエイチ)】公式サイトhhh-av.com