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Highly Spiritual Music

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Corporate brand

Unclaimed

Ghanaian independent record label and entertainment company founded by producer Kaywa.

Last updated August 25, 2026

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Overview

Highly Spiritual Music (HSM) is a Ghanaian independent record label and entertainment company based in Tema. Producer and sound engineer Kaywa established the label in 2017 as an imprint for developing, recording, managing, and releasing music by Ghanaian artists. The company emerged during a period in which Ghanaian talent-development programmes and digital music distribution were helping new performers reach audiences beyond traditional radio and established label systems. HSM’s activities have included artist development, music production, artist management, and distribution. Its early roster drew attention partly through artists associated with programmes such as MTN Hitmaker, reflecting the label’s orientation toward identifying and developing emerging performers. Rather than operating only as a release label, HSM has been described as an entertainment company with an office on Kestrel Street in Tema and a role spanning creative production and artist support. The label has also used collaborative releases to present its broader identity. One such project was issued under the name Highly Spiritual Music Allstars and featured Kuami Eugene, linking the imprint with a prominent figure in Ghana’s contemporary popular-music scene. HSM’s catalog and roster have included artists such as Mr Drew and Lasmid, although artist affiliations have changed over time. Lasmid officially parted ways with the label in 2023. In June 2023, HSM introduced four newly signed artists—Cadeen, Joevibe, Shugalord, and JoyVerse—through the joint single “All Day.” The release served both as a musical collaboration and as a public introduction to a new group of artists associated with the label. This type of ensemble launch is consistent with HSM’s talent-development model, in which several emerging performers are promoted together under a common imprint before developing individual careers. HSM is best understood as a Ghana-focused independent music company rather than a mass-market global entertainment conglomerate. Its positioning rests on producer-led artist development, local talent discovery, collaborative releases, and participation in Ghana’s modern popular-music ecosystem. Publicly available reference material provides limited information about its ownership structure, finances, international operations, and current full roster.

History

Highly Spiritual Music was founded in 2017 in Tema, Ghana, by sound engineer and producer Kaywa. The label was created to develop and release music by Ghanaian artists under a shared imprint. Its establishment placed it within Ghana’s independent music sector, where producers and artist managers frequently combine recording, talent development, release coordination, and promotional work. During its early period, HSM signed or worked with artists connected to talent-development programmes, including MTN Hitmaker. This association gave the label access to performers who had already received public exposure through televised music competition. HSM’s work was not limited to issuing recordings: reference material describes the company as undertaking artist management, production, and distribution activities. The business operated from an office on Kestrel Street in Tema. The label also promoted its identity through group and collaborative projects. A release credited to Highly Spiritual Music Allstars featured Kuami Eugene, demonstrating the use of a collective label identity alongside individual artist careers. Artists associated with the company have included Mr Drew and Lasmid. These affiliations were not necessarily permanent; Lasmid officially left the label in 2023. A notable later development came on 23 June 2023, when HSM introduced four newly signed performers—Cadeen, Joevibe, Shugalord, and JoyVerse—with the joint single “All Day.” The track functioned as a coordinated introduction to a new cohort and illustrated the label’s emphasis on building visibility for emerging Ghanaian artists through shared releases. Public reference material does not provide a detailed account of HSM’s financial structure, corporate ownership, distribution contracts, complete discography, or current roster. It does, however, establish the company’s core role as a Tema-based independent Ghanaian music label and entertainment business founded by Kaywa, with activities spanning artist development, production, management, and music distribution.

  • 2023

    New artist cohort introduced

    [1]

    Cadeen, Joevibe, Shugalord, and JoyVerse were introduced as newly signed artists through the joint single “All Day,” released on 23 June.

  • 2023

    Lasmid leaves the label

    [1]

    Lasmid officially parted ways with Highly Spiritual Music, changing the company’s publicly associated artist roster.

  • 2017

    Label founded in Tema

    [1]

    Kaywa established Highly Spiritual Music as a Ghanaian independent label and entertainment company focused on developing and releasing local artists.

Products and positioning

A Ghanaian independent label centered on producer-led artist discovery, development, management, and collaborative music releases.

  • Music catalog · 2017

    Recorded music releases

    HSM releases recorded music by artists associated with its imprint, including singles and other collaborative or artist-led projects. The label’s output is part of Ghana’s contemporary popular-music market and is supported by its production and distribution activities.

  • Collaborative music project

    Highly Spiritual Music Allstars

    The Highly Spiritual Music Allstars name has been used for collaborative releases representing the label as a collective. A referenced release under this identity featured Kuami Eugene and helped connect the imprint’s artist-development work with a wider Ghanaian audience.

  • Single · 2023

    “All Day”

    “All Day” is a joint single used to introduce Cadeen, Joevibe, Shugalord, and JoyVerse as newly signed Highly Spiritual Music artists. Released on 23 June 2023, it served as a coordinated launch for the four-person artist cohort.

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