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Hightech Information System (HIS) is a Hong Kong graphics-card manufacturer specializing in AMD Radeon video cards.

Last updated August 31, 2026

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Overview

Hightech Information System, commonly abbreviated as HIS, is a Hong Kong-based graphics-card manufacturer established in 1987. The company produces and sells graphics cards built around AMD GPU technologies, including products formerly associated with ATI Radeon before ATI was integrated into AMD. Its business is focused on add-in graphics hardware for desktop computers and related enthusiast, gaming, and general-performance applications. HIS has been associated particularly with custom cooling designs, most notably its IceQ cooling technology. The company has also offered PCI Express graphics cards based on successive AMD Radeon generations, including products using the Radeon RX 590, RX 5700, and RX 5700 XT GPUs. These products positioned HIS as a board partner that adapted AMD reference GPU platforms into branded retail cards, with differentiation based on cooling, acoustics, factory configurations, industrial design, and regional distribution. The company is headquartered in Hong Kong and has maintained sales offices and distribution relationships serving Europe, the Middle East, North America, and the Asia-Pacific region. Its international presence reflects the structure of the graphics-card market, in which specialized board manufacturers sell through regional distributors and retail channels rather than directly manufacturing the underlying GPU silicon. In Hong Kong, JunMax Technology has been identified as a distributor for HIS products. A notable later product activity was the introduction in 2019 of pink and blue versions of the Radeon RX 5700 XT. These variants added distinct color treatments to a high-performance Radeon product line and illustrated HIS's use of visual design as a complement to its established cooling and hardware positioning. Publicly available reference material provides limited information about HIS's ownership, executive leadership, financial performance, corporate structure, and current operating status. Accordingly, those aspects are not stated here as facts. The available record primarily identifies HIS as a long-standing Hong Kong graphics-card brand whose product portfolio centers on AMD Radeon-based PCI Express video cards and proprietary cooling implementations.

History

Hightech Information System, generally known as HIS, was established in 1987 and is based in Hong Kong. The company developed within the add-in graphics-card sector, a part of the personal-computer industry in which board manufacturers combine graphics-processing units supplied by semiconductor companies with their own circuit-board layouts, cooling systems, firmware configurations, and industrial designs. HIS became associated with graphics cards using ATI Radeon technology and later AMD Radeon technology following AMD's acquisition and integration of ATI. Rather than producing the underlying GPU chips, HIS operated as a graphics-board manufacturer and brand, selling finished PCI Express expansion cards through international sales and distribution channels. Its product scope included cards aimed at mainstream desktop users as well as higher-performance and enthusiast segments. One of the most recognizable elements of the HIS product identity was IceQ cooling technology. Graphics cards using this approach were marketed around thermal management and cooling performance, areas that are important because discrete GPUs can generate substantial heat under load. Cooling design also affects fan noise, operating stability, enclosure compatibility, and the potential for sustained performance. HIS therefore used its cooling systems as a principal means of differentiating its Radeon-based cards from other board partners' implementations of similar AMD GPUs. Over time, the company produced cards for multiple Radeon generations. The available reference material specifically identifies HIS products based on the Radeon RX 590, RX 5700, and RX 5700 XT platforms, including PCI Express cards using contemporary high-performance GPU technology. These products illustrate HIS's continued participation in the rapidly changing graphics-card market, where each GPU generation requires new board layouts, power-delivery designs, cooling solutions, and product segmentation. HIS's commercial reach extended beyond Hong Kong. The company maintained sales offices and distribution networks in Europe, the Middle East, North America, and the Asia-Pacific region. This regional structure enabled its products to reach international computer-hardware channels while retaining a Hong Kong base. In Hong Kong, JunMax Technology has been identified as a distributor for HIS products. In 2019, HIS introduced pink and blue versions of the Radeon RX 5700 XT. The launch represented a product-design variation within an existing high-performance GPU generation rather than a new graphics architecture. The colored editions gave consumers an alternative visual treatment while retaining the underlying Radeon RX 5700 XT platform. The published material available for this entry does not establish the identity of HIS's founder, its current executives, ownership arrangements, financial results, public-listing status, or confirmed present-day operating status. It also does not provide a sufficiently documented chronology of every product generation. The documented history is therefore centered on the company's establishment, its AMD/ATI Radeon board-partner role, IceQ cooling technology, international distribution, and selected Radeon product launches.

  • 2019

    HIS introduced colored Radeon RX 5700 XT variants

    [1]

    The company launched pink and blue versions of its Radeon RX 5700 XT graphics cards.

  • 1987

    Hightech Information System was established

    [1]

    Hightech Information System was established in Hong Kong and subsequently developed as a graphics-card manufacturer.

Products and positioning

A Hong Kong graphics-card board partner focused on AMD Radeon platforms, custom cooling, PCI Express performance, and distinctive product designs.

  • Custom-cooled graphics cards

    HIS IceQ graphics cards

    HIS graphics cards using the IceQ cooling technology associated with the brand. The cooling system was a central part of HIS's product differentiation, addressing thermal management for discrete Radeon GPUs and helping distinguish the company's boards from competing implementations using similar AMD graphics processors.

  • AMD Radeon graphics cards

    HIS Radeon RX 590 graphics cards

    HIS-branded PCI Express graphics cards based on AMD's Radeon RX 590 platform. These cards formed part of the company's Radeon product portfolio and combined AMD GPU technology with HIS board design, product configuration, and cooling implementation.

  • AMD Radeon graphics cards

    HIS Radeon RX 5700 graphics cards

    HIS graphics cards built around the AMD Radeon RX 5700 GPU platform. They represented the company's participation in a later generation of PCI Express performance graphics hardware and applied HIS's own product and cooling approach to AMD's underlying GPU technology.

  • AMD Radeon graphics cards · 2019

    HIS Radeon RX 5700 XT graphics cards

    HIS graphics cards based on AMD's Radeon RX 5700 XT platform. In 2019, HIS expanded the range with pink and blue variants, using exterior color as an additional design distinction within its high-performance Radeon offerings.

Brand decisions

  • 2019

    Launch of pink and blue Radeon RX 5700 XT variantsProduct launch

    Background

    HIS was producing graphics cards based on AMD Radeon GPU generations, including the high-performance Radeon RX 5700 XT.

    Action taken

    The company introduced pink and blue versions of its Radeon RX 5700 XT products.

    Aftermath

    The launch broadened the visual options within the RX 5700 XT range; no further documented commercial outcome is provided in the available reference material.

Sources1 sources

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