HiPay

HiPay is a French payment service provider focused on helping merchants accept, manage and secure digital payments. The company serves pure-play online businesses, omnichannel retailers, marketplaces and franchise networks, with solutions intended to support merchants across different sizes and operating models. Its activities include payment acceptance, payment management, fraud prevention, marketplace payments and the administration of transactions across online and physical sales channels. HiPay developed from the payment activities of HiMedia Group and received approval as a payment institution from the French supervisory authority, the ACPR, in 2011. It subsequently expanded its product scope beyond basic payment processing. In 2014, it introduced Sentinel, a customized anti-fraud tool designed to help merchants balance transaction security with conversion performance. The company became independent in 2015 and was admitted to Euronext Paris after approval from the French financial markets regulator, the AMF. Following its independence and listing, HiPay broadened its geographic and commercial reach. In 2016, it launched an offer for marketplaces and expanded into Italy. In the same year, investor Benjamin Jayet acquired a 29.83% stake through BJ Invest, became the company's majority shareholder and assumed the chairmanship. Grégoire Bourdin was appointed chief executive officer. HiPay reported annual revenue of €30.7 million in 2016, according to the cited company history. The company refocused its business in 2017 by selling its operator-billing activity to Gibmedia. This move positioned HiPay more clearly as a digital-payments specialist. It also introduced an artificial-intelligence-powered fraud-prevention tool. In 2018, HiPay added an omnichannel payment solution intended to connect online and in-store transactions. The company's later product development concentrated on simplifying payment administration and providing merchants with a consolidated view of their payment operations. HiPay launched HiPay Console in 2021 as an interface for centralizing payment management. In 2022, it introduced a broader omnichannel offer designed to let merchants coordinate their business across sales channels. The company is described as having achieved its first profitable years in 2023 and 2024. Its current positioning is that of a European payment institution and merchant-services provider rather than a consumer-facing bank. HiPay's principal value proposition combines payment acceptance, operational payment tools and transaction-risk management for merchants that need to support multiple channels or complex sales structures.

HiPay originated as part of the payment activities of HiMedia Group, a French digital-media company. The payment business obtained payment institution accreditation from the ACPR in 2011, giving it the regulatory status required to provide payment services within the applicable European framework. This regulatory foundation supported the development of a merchant-focused payment business rather than a conventional consumer bank. The company expanded its capabilities in 2014 with Sentinel, a customized anti-fraud tool designed to identify and manage transaction risk while limiting unnecessary declines. HiPay became independent from HiMedia Group in 2015 and was listed on Euronext Paris, Compartment C, following approval from the AMF. Its first year as an independent listed company included revenue growth but also a reported net loss of €2.8 million. In 2016, HiPay broadened its commercial strategy by launching an offer for marketplaces and entering the Italian market. Ownership and management also changed during that year. Benjamin Jayet, acting through BJ Invest, acquired a 29.83% interest, became majority shareholder and took the position of chairman. Grégoire Bourdin became CEO. HiPay reported annual revenue of €30.7 million for 2016. The company then sharpened its focus on digital payments. In 2017, it sold its operator-billing business to Gibmedia, reducing the scope of its activities outside core digital payment services. It also introduced an artificial-intelligence-based fraud-prevention product. In 2018, HiPay extended its offer to omnichannel commerce, supporting payment activity across online and physical stores. Subsequent development emphasized merchant control and unified payment administration. HiPay Console was launched in 2021 to centralize payment management. In 2022, the company introduced an expanded omnichannel offer intended to unify merchant operations across sales channels. The available company history identifies 2023 and 2024 as HiPay's first profitable years. HiPay is therefore positioned as a European payment service provider serving online merchants, omnichannel brands, marketplaces and franchise businesses, with capabilities spanning acceptance, payment operations and fraud management.

• 2022

  Expanded omnichannel offer

  [1]HiPayen.wikipedia.org

  The company introduced an expanded omnichannel offering for unified management across sales channels.

• 2021

  HiPay Console launched

  [1]HiPayen.wikipedia.org

  HiPay launched an interface for centralized payment management.

• 2018

  Omnichannel payments introduced

  [1]HiPayen.wikipedia.org

  HiPay introduced a payment solution covering online and in-store transactions.

• 2017

  Digital-payments refocusing

  [1]HiPayen.wikipedia.org

  The company sold its operator-billing activity to Gibmedia and launched an AI-powered fraud-prevention tool.

• 2016

  Marketplace expansion and new controlling shareholder

  [1]HiPayen.wikipedia.org

  HiPay launched marketplace services, expanded into Italy and saw BJ Invest become its majority shareholder.

• 2015

  Independence and Euronext Paris listing

  [1]HiPayen.wikipedia.org

  HiPay became independent from HiMedia Group and was listed on Euronext Paris after AMF approval.

• 2014

  Sentinel introduced

  [1]HiPayen.wikipedia.org

  HiPay launched Sentinel, a customized anti-fraud tool designed to secure transactions while supporting conversion.

• 2011

  Payment institution accreditation

  [1]HiPayen.wikipedia.org

  HiPay received payment institution accreditation from the ACPR, France's banking and insurance supervisory authority.

A European payment service provider for digital merchants, omnichannel brands, marketplaces and franchise networks, combining payment acceptance with payment operations and fraud prevention.

• Fraud prevention · 2014

  Sentinel

  Sentinel is HiPay's customized anti-fraud solution. Introduced in 2014, it is designed to help merchants detect suspicious payment activity and manage transaction risk while protecting legitimate conversion. The product reflects HiPay's emphasis on combining payment security with commercial performance rather than treating fraud screening as a separate back-office function.

• Marketplace payments · 2016

  Marketplace payment offer

  HiPay's marketplace offer was introduced to address the payment-management requirements of platforms serving multiple sellers or merchants. The available reference describes the launch and its strategic importance but does not specify the full feature set, supported payment methods or current commercial packaging.

• Omnichannel payments · 2018

  Omnichannel payment solution

  HiPay's omnichannel solution connects payment activity from online and physical retail environments. It is intended for merchants that operate across multiple sales channels and need a more unified approach to transaction processing and payment administration. A broader version of the offer was described as launching in 2022.

• Payment management software · 2021

  HiPay Console

  HiPay Console is an interface launched to centralize payment-management activities. It is designed to give merchants a consolidated operational view of their payment transactions and related administration. The reference material does not provide detailed information about its modules, integrations or current product name.

• Carrier billing

  Operator billing

  Operator billing was a historical HiPay business activity in which charges could be associated with a telecommunications operator account. HiPay sold this activity to Gibmedia in 2017 as part of a strategic refocusing on digital payment services.

• 2022

  Expansion of the omnichannel offerGeneration change

  Background

  HiPay continued developing services for merchants that sell through multiple channels.

  Action taken

  The company launched an expanded omnichannel offer intended to unify business management across sales channels.

  Aftermath

  HiPay further aligned its product strategy with integrated online and offline commerce.

  Source

• 2021

  Launch of HiPay ConsoleProduct launch

  Background

  Merchants operating multiple payment channels require centralized tools for monitoring and administration.

  Action taken

  HiPay launched HiPay Console as a centralized payment-management interface.

  Aftermath

  The product strengthened HiPay's merchant-operations and payment-administration proposition.

  Source

• 2018

  Move into omnichannel paymentsProduct launch

  Background

  Merchants increasingly needed payment capabilities that could operate across online and physical retail environments.

  Action taken

  HiPay introduced an omnichannel payment solution covering online and in-store transactions.

  Aftermath

  The offering extended HiPay's proposition beyond purely digital commerce.

  Source

• 2017

  Sale of operator-billing business to GibmediaM&A

  Background

  HiPay sought to concentrate on digital payment services rather than maintain a broader portfolio that included operator billing.

  Action taken

  HiPay sold its operator-billing business to Gibmedia.

  Aftermath

  The divestment refocused HiPay as a digital payment provider and was accompanied by the launch of an AI-based fraud-prevention tool.

  Source

• 2016

  Expansion into marketplace payments and ItalyStrategy

  Background

  The growth of platform commerce created payment and operational requirements distinct from those of a single online retailer.

  Action taken

  HiPay launched an offer aimed at marketplaces and expanded into the Italian market.

  Aftermath

  The company broadened its addressable merchant base and geographic presence in Europe.

  Source

• 2015

  Separation from HiMedia Group and public listingStrategy

  Background

  HiPay had developed as a subsidiary of HiMedia Group and was prepared to operate as an independent payment company.

  Action taken

  The company became independent and was listed on Euronext Paris after receiving AMF approval.

  Aftermath

  HiPay operated as a separately listed payment service provider. Its first year as a listed company included a reported 12% increase in revenue alongside a net loss of €2.8 million.

  Source

1. 1HiPayen.wikipedia.org
2. 2HiPay official websitehipay.com