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HIPERMERCADO.PT

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Retailer / private label

Unclaimed

Portuguese online big-box retailer selling electronics, appliances, toys and household goods to consumers and businesses.

Last updated September 28, 2026

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Overview

HIPERMERCADO.PT is a Portuguese online retail platform that describes itself as "a sua grande superfície Online" — the customer's big-box store on the internet. According to its own "Sobre nós" page, the business was founded in 2019 with the goal of selling electronics to both private and business customers. Its catalogue spans computing products, household appliances (eletrodomésticos), toys and other electronic goods, and the company positions itself around a highly diversified assortment, competitive prices and personalised, professional customer service aimed at all Portuguese shoppers. The store operates purely online, with no evidence of physical store locations. Its homepage highlights operational features such as fast dispatch (48/72 working hours), a 14-day return policy under its terms and conditions, 24/7 customer support via a helpdesk, and secure payment. Product listings show stock status indicators, estimated dispatch windows and prices in euros, and the site runs promotional events such as "Hiper Blue Days" with countdown timers and discounted prices. Merchandise is organised both by category and by brand. Brand pages include major appliance and electronics names such as LG (Linha Branca, i.e. white goods) and Teka, alongside entertainment and lifestyle products such as Fullmetal Alchemist plush toys, Harry Potter stationery and drinkware, Shrek and Looney Tunes plush toys, and stainless-steel bottles. The range therefore mixes large domestic appliances (washing machines, fridge-freezers, dishwashers, hobs, extractor hoods) with small, low-cost licensed merchandise, suggesting a broad general-merchandise e-commerce model rather than a single-category specialist. The company serves both particulares (private individuals) and business clients, and its stated focus is on personalised and professional service combined with a diverse catalogue and the best prices. It presents itself as offering high-quality services to all Portuguese people. Beyond its own website and a Wikidata entry, little independent corporate information — such as ownership structure, executive leadership or financial data — is available in the supplied evidence, so the brand is best characterised as an independent Portuguese e-commerce retailer founded in 2019.

History

HIPERMERCADO.PT was founded in 2019, according to the company's own "Sobre nós" (About Us) page. From the outset, its stated objective was the sale of electronics products to both private customers (particulares) and business customers. The company chose an online-only format, branding itself as "a sua grande superfície Online" — a reference to the Portuguese term "grande superfície" used for large-format retail stores, but delivered through e-commerce rather than physical hypermarkets. The business built its catalogue around a diversified assortment that includes computing products, household appliances, toys and other electronic goods. Its customer-service proposition centres on personalised and professional support, a highly diversified product catalogue and competitive pricing, with the ambition of offering high-quality services to all Portuguese consumers. Operationally, the platform advertises fast dispatch within 48 to 72 working hours, a 14-day return window under its terms and conditions of sale, 24/7 customer support through a helpdesk, and secure payment. Product pages display stock-status indicators (from "Poucas Unidades" to "Muito alto"), estimated dispatch times and prices in euros, and the site runs time-limited promotional campaigns such as "Hiper Blue Days" with countdown timers and reduced prices. Over time the store has organised its range into brand storefronts. Examples visible on the site include an LG "Linha Branca" (white goods) page listing 28 products such as combined fridge-freezers, washing machines and dishwashers, and a Teka page listing 681 products including built-in hobs, extractor hoods and decorative chimneys. Alongside these large appliances, the catalogue also carries low-cost licensed merchandise such as Fullmetal Alchemist and Looney Tunes plush toys, Harry Potter stationery and stainless-steel bottles, illustrating a general-merchandise e-commerce strategy that spans both high-ticket appliances and impulse-purchase items. The supplied evidence does not disclose the company's ownership structure, founders, executive team, physical locations or financial results. A Wikidata entry exists for HIPERMERCADO.PT, but no Wikipedia article or independent corporate history was provided. As of the available evidence, the brand remains an active, independent Portuguese online retailer founded in 2019.

  • 2019

    HIPERMERCADO.PT is founded as an online retailer of electronics for private and business customers.

  • The company operates brand storefronts such as LG Linha Branca (28 products) and Teka (681 products).

  • The site runs promotional campaigns such as Hiper Blue Days with countdown timers and discounted prices.

Products and positioning

Online big-box retailer offering a diversified catalogue of electronics, appliances and lifestyle goods at competitive prices, with personalised service for private and business customers in Portugal.

  • LG Linha Branca appliances

    White goods brand page listing 28 products including combined fridge-freezers, washing machines and dishwashers.

  • Teka appliances

    Brand page listing 681 products including built-in hobs, extractor hoods and decorative chimneys.

  • Licensed merchandise

    Plush toys and stationery such as Fullmetal Alchemist, Harry Potter, Shrek and Looney Tunes items.

Sources5 sources

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