Hires Big H
Corporate brand
UnclaimedHires Big H is a Utah restaurant chain known for preserving the classic American drive-in format and serving regional fry sauce.
Last updated August 25, 2026
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Overview
Hires Big H is a Utah-based restaurant chain descended from Hires Drive-In, a drive-in restaurant founded in 1959 by Don Hale, a former grocer, with assistance from his wife, Shirley Hickman. The business is headquartered in Sandy, Utah, and its identity is closely associated with the mid-century American drive-in restaurant tradition. Rather than presenting itself primarily as a contemporary national fast-food chain, Hires Big H is recognized for maintaining a nostalgic format through its menu, restaurant interiors, and association with the era when drive-in dining was a prominent part of American roadside culture. The chain's flagship location is near the center of Salt Lake City. Additional locations have been identified in Midvale and West Valley City, placing the brand's operating footprint within the greater Salt Lake Valley and the wider Utah market. Its regional character is reinforced by the use of fry sauce, a condiment strongly associated with Utah restaurants. Hires-branded fry sauce has also been available through grocery stores around the state, extending the brand beyond its restaurants and into retail food products. Hires Big H has received recognition outside Utah, including coverage in publications such as the American Automobile Association's Via magazine. This recognition reflects the appeal of its preserved drive-in atmosphere and its role as a locally distinctive restaurant institution rather than evidence of a large national operating network. The brand's significance rests on continuity, place, and the recreation of a recognizable 1950s-style dining experience. Don Hale remained closely associated with the business until his death from natural causes in Salt Lake City on January 29, 2011, at the age of 93. Publicly available reference material provides limited information about subsequent ownership, management, financial performance, expansion plans, or current corporate structure. Accordingly, Hires Big H is best characterized as a regional Utah restaurant brand with a historical drive-in identity, several Salt Lake Valley locations, and a retail condiment presence in the state.
History
Hires Big H originated as Hires Drive-In in 1959, when Don Hale, a former grocer, established the restaurant business with help from his wife, Shirley Hickman. The founding placed the brand within the postwar American drive-in era, when roadside restaurants commonly combined automobile-oriented service with informal meals and distinctive architectural or interior themes. The business developed around a flagship restaurant near central Salt Lake City and later maintained additional locations in Midvale and West Valley City. Its restaurants became known for preserving the visual and experiential conventions of 1950s drive-ins. This emphasis on historical continuity distinguished Hires Big H from more standardized national quick-service chains and helped give it a recognizable place in Utah's restaurant culture. Food and regional identity have been central to the brand. Hires Big H serves the type of classic American restaurant fare associated with drive-ins and offers fry sauce, a condiment particularly identified with Utah dining. Hires fry sauce has also been sold in grocery stores around Utah, creating a packaged-food extension of the restaurant brand and allowing customers to use the condiment outside the chain's locations. Although its operating base is regional, the chain has received attention beyond Utah. Publications including the American Automobile Association's Via magazine have highlighted the restaurants' preservation of the drive-in tradition. Such coverage has contributed to the brand's reputation as a destination associated with local history and nostalgia. Don Hale remained an important historical figure in the company's story. He died of natural causes in Salt Lake City on January 29, 2011, at age 93. The available reference material does not identify a successor, later owner, detailed expansion program, financial results, or a comprehensive list of current locations. It does, however, describe Hires Big H as a restaurant chain headquartered in Sandy, Utah, with the Salt Lake City flagship and additional Utah locations. The brand's documented history is therefore primarily one of local founding, regional continuity, and the preservation of a classic drive-in restaurant format.
- 2011
Death of founder Don Hale
[1]Don Hale died of natural causes in Salt Lake City on January 29, 2011, at age 93.
- 1959
Hires Drive-In is founded
[1]Former grocer Don Hale founded Hires Drive-In with assistance from his wife, Shirley Hickman.
Expansion within the Salt Lake Valley
[1]In addition to the flagship restaurant near central Salt Lake City, the chain established or operated locations in Midvale and West Valley City.
Hires fry sauce enters Utah grocery retail
[1]Hires fry sauce became available in grocery stores around Utah, extending the restaurant brand into packaged regional food retail.
Products and positioning
A regional Utah drive-in restaurant brand positioned around 1950s American roadside dining, local heritage, and Utah-style fry sauce.
Restaurant food · 1959
Drive-in restaurant meals
Hires Big H's core offering is the classic American drive-in meal: casual, fast-service food served in an environment designed to recall the roadside restaurants of the 1950s. Public reference material identifies the brand's menu and interior decoration as important parts of its drive-in tradition, although it does not provide a complete menu or item-level product history.
Packaged condiment
Hires fry sauce
Hires fry sauce is the brand's packaged condiment extension and reflects the strong association between fry sauce and Utah restaurant culture. In addition to being offered with food at Hires Big H restaurants, the sauce has been available in grocery stores around Utah, giving the brand a retail presence beyond its restaurant locations.
Sources1 sources
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