H.I.S.
Corporate brand
UnclaimedH.I.S. is a Japan-based travel company known for low-cost package tours and an international network of travel, airline, hotel, and cruise businesses.
Last updated August 31, 2026
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Overview
H.I.S. is a Japanese travel company whose principal identity was built around affordable package tours and international travel distribution. The business began in 1980 under the name International Tours Co., Ltd., founded by Hideo Sawada. It adopted the H.I.S. name in 1990, marking the development of a broader consumer-facing travel brand. The company is based in Tokyo and has operated an extensive physical and international network. In Japan, the reference material describes 303 branches, while its overseas network comprises 185 branches in 124 cities. This branch structure has supported the sale and arrangement of package tours and other travel services to Japanese and international customers. H.I.S.'s positioning has historically emphasized price-conscious travel, with low-cost package tours forming a central part of its offering. Over time, H.I.S. expanded beyond conventional travel-agency activity. Its associated businesses include Orion Tour, in which it holds a majority stake, and Asia Atlantic Airlines. It has also held a minority interest in Skymark Airlines. These interests connect the brand with air transport as well as travel distribution. The company has additionally developed hospitality and cruise activities, including ownership of Watermark Hotel and Spa on Australia's Gold Coast, Watermark Hotel Brisbane, and the Cruise Planet cruise business. One of H.I.S.'s most distinctive diversification projects is Henn na Hotel in Sasebo, Nagasaki Prefecture. The hotel opened to the public in July 2015 and was designed around extensive use of robots in reception and other hotel functions. According to the cited reference material, Guinness World Records recognized it as the world's first robot-staffed hotel. The property was described as having 144 rooms and 186 robotic employees, including multilingual robots capable of supporting Japanese, English, Chinese, and Korean users. The concept reflected Hideo Sawada's stated objective of using automation to improve hotel efficiency and reduce labor requirements. H.I.S. has also pursued investments outside the immediate tourism chain. Hideo Sawada acquired an interest in Mongolia's Khan Bank, reflecting an expectation that Japanese tourism to Mongolia would grow. Sawada Holdings, a separate entity associated with Sawada, also owns 40 percent of Russia's Solid Bank according to the reference material. These financial interests are related to the founder's wider business activities and should not automatically be treated as wholly owned H.I.S. operations. The COVID-19 pandemic created a severe setback for travel companies. The reference material states that H.I.S. estimated a record loss of ¥53 billion in 2021. The figure is presented as a company estimate for that year; no additional financial details are available in the supplied sources. Despite the disruption, H.I.S. remains identified as an active travel group with operations spanning travel agency services, aviation-related interests, hotels, cruises, and technology-oriented hospitality.
History
H.I.S. began in Japan in 1980 as International Tours Co., Ltd., founded by Hideo Sawada. Its initial business was centered on travel-agency services and affordable package tours. The company changed its name to H.I.S. in 1990, after which the brand developed a larger domestic and international presence. The company's operating model has included a substantial branch network. The cited reference describes 303 branches in Japan and 185 overseas branches distributed across 124 cities. This network enabled H.I.S. to sell and arrange travel products for customers seeking international and domestic trips, particularly at competitive prices. The brand's core reputation therefore developed around low-cost package-tour travel rather than a narrow focus on luxury or bespoke tourism. H.I.S. subsequently broadened its activities through interests in aviation, hospitality, and cruises. It holds a majority stake in Orion Tour and Asia Atlantic Airlines, as well as a minority stake in Skymark Airlines. The company has also owned two Australian hotels: Watermark Hotel and Spa on the Gold Coast in Queensland and Watermark Hotel Brisbane. Cruise Planet represents its cruise-related business activity. A notable milestone in H.I.S.'s diversification was the launch of Henn na Hotel in Sasebo, Nagasaki Prefecture. The property opened in July 2015 and was designed around the use of robots for hotel staffing and customer interaction. The supplied reference says Guinness World Records recognized it as the first robot-staffed hotel in the world. The hotel was described as having 144 rooms and 186 robotic employees, with some robots supporting Japanese, English, Chinese, and Korean. The project expressed Sawada's ambition to use automation to create a highly efficient hotel and reduce dependence on conventional staffing. The wider business interests associated with Hideo Sawada also include investment in Mongolia's Khan Bank, based on the expectation that tourism from Japan to Mongolia would increase. Sawada Holdings Co., Ltd. is separately described as owning 40 percent of Russia's Solid Bank. These interests provide context for the founder's broader investment activities, but the supplied material does not establish that every such asset is directly owned by H.I.S. The COVID-19 pandemic represented a major disruption to H.I.S.'s travel-centered business model. In 2021, the company estimated a record loss of ¥53 billion. The supplied source does not provide a complete financial series or explain the accounting basis of the estimate, so the figure should be treated as a reported company estimate rather than a comprehensive financial profile. H.I.S. nevertheless remains described as an active Japan-based travel group with a business portfolio extending from package tours and travel branches to airlines, hotels, cruises, and automated hospitality.
- 2021
Pandemic-era record loss estimated
[1]H.I.S. estimated a record loss of ¥53 billion amid the COVID-19 disruption to travel.
- 2015
Henn na Hotel opened
[1]H.I.S. opened its robot-focused Henn na Hotel in Sasebo, Nagasaki Prefecture.
- 1990
Company renamed H.I.S.
[1]International Tours adopted the H.I.S. name as the consumer travel brand developed.
- 1980
International Tours founded
[1]Hideo Sawada founded International Tours Co., Ltd., the company that later became H.I.S.
Products and positioning
A price-conscious, internationally oriented travel group that combines package-tour distribution with airline-related interests, hotels, cruises, and experimental technology-led hospitality.
Travel agency services
Low-cost package tours
Affordable packaged trips are the defining commercial offering associated with H.I.S. The company combines travel arrangements into bookable itineraries and distributes them through its Japanese and overseas branch network. The supplied reference identifies low-cost package tours as the company's specialization, but does not provide detailed destination, itinerary, or pricing information.
Hospitality · 2015
Henn na Hotel
Henn na Hotel is H.I.S.'s technology-oriented hotel concept. Its Sasebo property opened in July 2015 and used robots in reception and other hotel functions. The cited material describes 144 rooms and 186 robotic employees, including multilingual capabilities in Japanese, English, Chinese, and Korean. The concept was intended to increase operating efficiency through automation.
Cruise travel
Cruise Planet
Cruise Planet is the cruise-related business identified in the reference material as being owned by H.I.S. It extends the group's travel portfolio beyond air-inclusive packages and conventional agency arrangements into cruise-oriented travel services. Detailed routes, ships, and current operating structure are not specified in the supplied sources.
Hospitality
Watermark hotels
H.I.S. has owned two Australian hotels identified as Watermark Hotel and Spa on the Gold Coast in Queensland and Watermark Hotel Brisbane. These properties represent the group's direct participation in accommodation operations alongside its travel-agency business.
Brand decisions
2021
Pandemic response amid severe travel disruptionStrategyBackground
The COVID-19 pandemic substantially reduced international travel demand and disrupted the company's core travel businesses.
Action taken
H.I.S. reported an estimated record loss of ¥53 billion for 2021 while operating in the pandemic environment.
Aftermath
The loss highlighted the exposure of travel-agency and tourism groups to restrictions and the collapse of cross-border travel.
Estimated loss. ¥53 billion loss (2021)
2015
Launch of robot-staffed Henn na HotelProduct launchBackground
H.I.S. sought to extend its tourism business into distinctive, technology-led hospitality and to address operating efficiency through automation.
Action taken
The company opened Henn na Hotel in Sasebo with robots used in reception and other hotel functions.
Aftermath
The hotel became a prominent example of H.I.S.'s hospitality diversification and was recognized by Guinness World Records according to the cited reference.
Recent events
Sources2 sources
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