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Hisense Visual Technology

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Hisense Visual Technology is a display-solutions company whose official site presents products such as UX, U7S Pro, S1 Pro, G9 and C3 Ultra.

Last updated November 4, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Hisense Visual Technology (海信视像科技) is a display-solutions company. Its official website presents products including UX, U7S Pro, S1 Pro, G9 and C3 Ultra, and states a vision of building a century-old Hisense and becoming the world's most trusted brand, while pursuing coordinated environmental, social and economic benefits. The company provides display solutions and maintains investor relations and corporate governance functions, with a board and senior management including Chairman Yu Zhitao and Director and President Li Wei.

History

Hisense Visual Technology's official website presents the company's vision of building a century-old Hisense and becoming the world's most trusted brand, and states that it pursues coordinated environmental, social and economic benefits while providing customers with efficient and innovative display solutions. The site also provides corporate governance and investor relations information, including governance rules and management team listings.

  • Publication of revised Articles of Association (2025 revision) and related governance rules

  • Current product lineup includes UX, U7S Pro, S1 Pro, G9 and C3 Ultra models

Products and positioning

Provider of efficient and innovative display solutions, with a vision of becoming the world's most trusted brand.

  • UX

    Product listed on the official website.

  • U7S Pro

    Product listed on the official website.

  • S1 Pro

    Product listed on the official website.

  • G9

    Product listed on the official website.

  • C3 Ultra

    Product listed on the official website.

Controversies

  • 2021

    Commercial Defamation Lawsuit with TCL over Laser TVs

    TCL released short videos disparaging Hisense laser TVs; Hisense sued for commercial defamation and won, with TCL ordered to pay 2 million yuan and publicly apologize. Previously, Hisense TVs were also summoned by the Jiangsu Consumers Council over startup advertisements that could not be closed. Won the lawsuit; rectified startup advertisements.

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Recent events

  • Reported

    Hisense and Tsinghua establish a holographic interaction research center[5]

    Hisense Visual Technology, through its internet platform company Juhaokan, partnered with Tsinghua University's Department of Automation to establish a joint research center focused on holographic interaction technology.

  • Reported

    Hisense Electronic Holdings announces plan to bring in a strategic investor[6]

    Hisense Electronic Holdings announced that it would issue 41.5 million shares, about 17.2% of its equity, through a public listing to bring in a strategic investor. The article described the transaction as planned, not completed.

  • Reported

    Hisense Vision Technology disclosed 2019 annual results[7]

    Hisense Vision Technology disclosed its 2019 annual report, which reported that Toshiba Visual Solutions (TVS) had returned to profitability, with net profit of 27.09 million yuan.

  • Reported

    Hisense Vision launches 2020 television lineup[8]

    Hisense Vision held an online launch and introduced more than 30 new televisions across four series: laser, U, X and A.

  • Reported

    Hisense Electronics announces a change to Hisense Visual Technology[9]

    Hisense Electronics announced that it had approved proposals to change its Chinese and English company names to Hisense Visual Technology and its securities abbreviation to 海信视像.

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