Hitit Computer Services

Hitit Computer Services is a Turkey-based travel-technology company focused on software for airlines and other businesses in the travel sector. Its portfolio spans commercial and operational systems used in areas such as airline reservations, passenger services, loyalty management, financial administration and airline operations. The company is headquartered at ITU Arı Technopolis, a science and technology park located on the campus of Istanbul Technical University in Istanbul. Hitit was established in 1994 by executives from Turkish Airlines. Its first major solution was Crane FF, a loyalty-management system designed for frequent-flyer programs. According to the company’s historical account, the system developed into one of the world’s most widely used airline loyalty-management platforms by 2012. This early focus on airline-specific software helped define Hitit’s position as a specialist technology supplier rather than a general-purpose enterprise software vendor. The company expanded its offering with a new-generation airline reservations system in 2004. Over time, its product range broadened from frequent-flyer administration into a wider airline IT portfolio, including passenger-service systems, commercial systems, operational tools and financial-management applications. This broader scope enabled Hitit to address multiple parts of an airline’s technology infrastructure, including reservations, passenger processing, revenue-related workflows, loyalty programs and operational coordination. International expansion has been central to Hitit’s business model. The company opened an office in Dubai as its airline customer base in the Middle East grew, and it has marketed its products across Europe, the Middle East, Africa and Asia. The reference material describes Hitit as one of Turkey’s significant software exporters, reporting that 83% of its customer base was overseas and that exports accounted for 92% of revenue during the period associated with its recognition as Turkey’s third-largest service exporter in 2011. These historical figures are not presented here as current performance measures. Hitit operated two principal divisions until 8 April 2014, when its Loyalty Division was acquired by Amadeus IT Group. The Airline Division remained independent and continued supplying airline and travel software internationally. The transaction marked an important change in Hitit’s organizational scope: the company retained its airline-technology business while transferring its dedicated loyalty division to a major global travel-technology group. The company has also received industry recognition. It was included in Deloitte’s Technology Fast 500 EMEA list in 2013 and became an International Air Transport Association Strategic Partner. Hitit’s systems have been adopted by customers outside Turkey, including Pakistan International Airlines, demonstrating the company’s role as an export-oriented provider of airline technology. Hitit became publicly listed on Borsa Istanbul in March 2022. Its current positioning is that of an independent airline and travel-technology specialist serving international customers with integrated commercial and operational software. Its competitive context includes larger global travel-technology providers such as Amadeus, Sabre and Navitaire, although the available reference material does not provide a detailed comparison of market share, pricing or product performance.

Hitit Computer Services was founded in Turkey in 1994 by executives who had backgrounds at Turkish Airlines. The company was created to develop specialized information systems for airlines and travel businesses, an area requiring close integration between commercial sales, passenger processing, airline operations, loyalty programs and financial administration. Its first major product was Crane FF, a loyalty-management system for frequent-flyer programs. The product gave Hitit an entry point into airline information technology and established the company’s early specialization in software supporting customer loyalty and program administration. By 2012, Crane FF was described as the most widely used airline loyalty-management system in the world, according to the company overview cited in the reference material. Hitit expanded beyond loyalty technology in 2004 with the introduction of a new-generation airline reservations system. This development broadened its commercial offering and placed the company in the wider airline passenger-service and distribution-technology market. Its later portfolio included passenger-service systems, operational systems, financial-management tools and other airline and travel applications. Internationalization became a defining feature of Hitit’s development. As its customer base in the Middle East increased, the company opened an office in Dubai. It subsequently sold its technology to customers in Europe, the Middle East, Africa and Asia. The company’s export orientation was reflected in historical figures cited in its overview: 83% of its customers were overseas and 92% of revenue came from exports during the period in which it was recognized as Turkey’s third-largest service exporter in 2011. These figures describe a historical period rather than current results. Hitit was included in Deloitte’s Technology Fast 500 EMEA list in 2013 and became an International Air Transport Association Strategic Partner. These affiliations reinforced its profile as a specialized international technology provider serving aviation rather than solely as a domestic Turkish software company. A major organizational change occurred on 8 April 2014. Hitit had previously operated an Airline Division and a Loyalty Division, but Amadeus IT Group acquired the Loyalty Division. The Airline Division was not absorbed and remained independent, continuing to sell airline and travel software to customers across its international markets. This transaction separated Hitit’s continuing airline-systems business from the loyalty operation that had formed part of its original product history. Hitit later achieved another corporate milestone when it became publicly listed on Borsa Istanbul in March 2022. The listing gave the company a public-market presence while preserving its identity as an independent airline-technology provider. Its customer references include Pakistan International Airlines, and its offering continues to cover systems supporting airline reservations, passenger services, operations, finance and related travel processes. The available reference material does not establish a later acquisition of the remaining Airline Division, a change of headquarters or a current executive roster.

• 2022

  Borsa Istanbul listing

  [1]Hitit Computer Servicesen.wikipedia.org

  Hitit becomes publicly listed on Borsa Istanbul in March.

• 2014

  Loyalty Division acquired by Amadeus

  [1]Hitit Computer Servicesen.wikipedia.org

  Amadeus IT Group acquires Hitit's Loyalty Division on 8 April, while Hitit's Airline Division remains independent.

• 2013

  Included in Deloitte Technology Fast 500 EMEA

  [1]Hitit Computer Servicesen.wikipedia.org

  Hitit appears in Deloitte's Technology Fast 500 EMEA ranking.

• 2012

  Crane FF reaches leading global loyalty-system adoption

  [1]Hitit Computer Servicesen.wikipedia.org

  The company's Crane FF system is described as the world's most widely used airline loyalty-management system by this point.

• 2011

  Recognized as a major Turkish service exporter

  [1]Hitit Computer Servicesen.wikipedia.org

  Hitit is described as Turkey's third-largest service exporter for the period, alongside historical export-focused operating figures.

• 2004

  New-generation reservations system introduced

  [1]Hitit Computer Servicesen.wikipedia.org

  Hitit introduces a new-generation airline reservations system, expanding beyond its original loyalty-management focus.

• 1994

  Hitit is established

  [1]Hitit Computer Servicesen.wikipedia.org

  Executives from Turkish Airlines establish Hitit as an airline and travel-technology company in Turkey.

An internationally oriented, independent airline and travel-technology specialist providing integrated commercial, passenger-service, operational, financial and loyalty systems.

• Loyalty-management system · 1994

  Crane FF

  Crane FF is Hitit's frequent-flyer and airline loyalty-management platform. It was the company's first solution and supported the administration of airline loyalty programs. The system became a central part of Hitit's early identity and was described as the most widely used airline loyalty-management system globally by 2012. Hitit's Loyalty Division, which included this area of business, was acquired by Amadeus IT Group in 2014.

• Airline reservations and commercial system · 2004

  Hitit airline reservations system

  Hitit's reservations technology supports airline commercial processes associated with selling and managing passenger journeys. The company introduced a new-generation reservations system in 2004 as part of its expansion from loyalty software into a broader airline information-technology portfolio.

• Passenger-service system

  Airline passenger-service systems

  Hitit supplies passenger-service technology as part of its airline software portfolio. This category covers systems used by airlines to manage passenger-facing processes and related service workflows. The available reference does not identify a separate current product name or provide detailed module specifications.

• Airline operations software

  Airline operational systems

  Hitit's operational systems are intended to support airline processes beyond reservations and passenger sales. They form part of the company's continuing Airline Division portfolio, which serves carriers in international markets. Specific modules and release dates are not established by the available reference material.

• Financial-management software

  Airline financial-management systems

  Financial-management applications are among the systems Hitit offers to airlines and travel companies. They extend the company's role from passenger and operational technology into administrative and financial workflows. The reference material does not specify the product's standalone name, launch date or detailed capabilities.

• 2022

  Public listing on Borsa IstanbulOther

  Background

  After developing an export-oriented airline-technology business serving customers across several regions, Hitit entered the public market.

  Action taken

  The company was listed on Borsa Istanbul in March 2022.

  Aftermath

  Hitit continued operating as an independent publicly listed airline and travel-technology provider.

  Source

• 2014

  Sale of the Loyalty Division to AmadeusM&A

  Background

  Hitit had operated both Airline and Loyalty divisions, with its loyalty technology representing an important part of its original product history.

  Action taken

  On 8 April 2014, Hitit sold its Loyalty Division to Amadeus IT Group.

  Aftermath

  Hitit's Airline Division remained independent and continued selling airline and travel software internationally.

  Source

1. 1Hitit Computer Servicesen.wikipedia.org