HITOWA Holdings

HITOWA Holdings is a Japanese corporate group that positions itself as a comprehensive lifestyle-support company, providing services that support families and daily life across the life stage. Its origins trace to the establishment of Hasegawa Kosan Co., Ltd. in February 1997. The group expanded into house cleaning through the "Osouji Honpo" agency business in 1998 and began franchising that brand in 2000. It later diversified into elderly care with the "Ilyse" visiting acupuncture and massage service in 2002 and the opening of a paid nursing home under the same name in 2003. Shoe and bag maintenance followed through the "Kutsu Senka" franchise in 2005, childcare through the "Taiyo no Ko" nursery in 2009, food service contracting in 2012, and the "KEiROW" visiting acupuncture franchise in 2013. The group reorganized its corporate identity in November 2017, changing its trade name to HITOWA Holdings Co., Ltd. It continued to launch new services, including the "Hapinowa" purchasing platform in 2020, the "Rakurakuun" marketplace in 2020, and the "MY PANTRY" meal-support service in 2021. In 2022 it opened a child development support office and rolled out the "Sumaimiiru" brand for food service contracting. In October 2024 it opened an Ilyse facility with an attached directly operated KEiROW store, and in October 2025 it changed its trade name to HITOWA Co., Ltd. HITOWA Group operates through companies and brands including HITOWA Kids Life, HITOWA Social Works, Kids Connect, and the general incorporated association Kids Life Lab. Its services span life support and repair/maintenance, nursing and healthcare, childcare support, and food service. The group emphasizes a human-touch approach combined with digital transformation, aiming to create group synergies and expand into new customer segments. Its slogan is "For people. By people's power. Together toward tomorrow." The company is headquartered in Tokyo, Japan.

HITOWA Group's history begins in February 1997 with the establishment of Hasegawa Kosan Co., Ltd. In December 1998 the company entered the house cleaning business through an agency for "Osouji Honpo," and in March 2000 it launched the "Osouji Honpo" franchise business. The group then moved into healthcare with the start of the "Ilyse" visiting acupuncture and massage service in June 2002, followed by the opening of a paid nursing home under the "Ilyse" brand in July 2003. In June 2005 it began the "Kutsu Senka" franchise for shoe and bag maintenance. In April 2009 it opened the "Taiyo no Ko" nursery and started childcare support services. In September 2012 it began food service contracting, and in September 2013 it launched the "KEiROW" franchise for visiting acupuncture and massage. In August 2016, to promote employment of people with disabilities within the HITOWA Group, it established a special subsidiary. In November 2017 the company changed its trade name to "HITOWA Holdings Co., Ltd." In February 2019 it established the general incorporated association Kids Life Lab for human resource development and research in early childhood education and childcare. In June 2020 it launched the purchasing platform "Hapinowa," and in September 2020 it began the "Rakurakuun" marketplace business. In April 2021 it started the meal provision support service "MY PANTRY." In September 2022 it opened a child development support office, and in December 2022 it rolled out the new brand "Sumaimiiru" covering food service contracting. In October 2024 it opened an Ilyse facility with an attached directly operated KEiROW store. In October 2025 it changed its trade name to "HITOWA Co., Ltd." Throughout its history the group has expanded from house cleaning into a broad range of lifestyle-support services, including elderly care, childcare, food service, and digital platforms. It operates through group companies such as HITOWA Kids Life, HITOWA Social Works, Kids Connect, and the general incorporated association Kids Life Lab. The group has also pursued digital transformation, appointing a DX promotion officer and building a group-wide DX promotion structure, with initiatives such as medication error prevention using IT, monitoring with AI cameras and sensors, and operating matching sites to address customer issues across the industry. Its slogan is "For people. By people's power. Together toward tomorrow."

• Established Hasegawa Kosan Co., Ltd.

• Started house cleaning agency business for 'Osouji Honpo'

• Started 'Osouji Honpo' franchise business

• Started 'Ilyse' visiting acupuncture and massage service

• Opened paid nursing home 'Ilyse'

• Started 'Kutsu Senka' shoe and bag maintenance franchise business

• Opened nursery 'Taiyo no Ko' and started childcare support services

• Started food service contracting business

• Started 'KEiROW' visiting acupuncture and massage franchise business

• Established a special subsidiary to promote employment of people with disabilities within HITOWA Group

• Changed trade name to 'HITOWA Holdings Co., Ltd.'

• Established general incorporated association Kids Life Lab for early childhood education and childcare human resource development and research

• Started purchasing platform 'Hapinowa' service

• Started 'Rakurakuun' marketplace business

• Started meal provision support service 'MY PANTRY'

• Opened child development support office

• Rolled out new brand 'Sumaimiiru' covering food service contracting

• Opened Ilyse facility with attached directly operated KEiROW store

• Changed trade name to 'HITOWA Co., Ltd.'

Comprehensive lifestyle-support provider offering human-touch services across life stages, enhanced by digital transformation and group synergies.

• Osouji Honpo

  Professional house cleaning service deployed nationwide

• Kutsu Senka

  Leather product repair, cleaning, and maintenance service

• Ilyse

  Paid nursing homes, day services, and group homes; also visiting acupuncture and massage

• KEiROW

  Visiting acupuncture and massage service covered by health insurance

• Taiyo no Ko

  Licensed nursery schools, corporate-led childcare, and after-school clubs

• Sumaimiiru

  Brand covering food service contracting, providing safe and delicious meals

• MY PANTRY

  Meal provision support service for elderly facilities

• Hapinowa

  Purchasing platform service

• Rakurakuun

  Marketplace business

1. 1株式会社HITOWA official websitehitowa.com
2. 2沿革 | 企業情報 | 株式会社HITOWAhitowa.com
3. 3企業情報 | 株式会社HITOWAhitowa.com
4. 4DXの取り組み | 企業情報 | 株式会社HITOWAhitowa.com
5. 5Hitowa Holdings (Japan) - Wikidatawikidata.org