HMD Strategy & Export

HMD Strategy & Export Company Limited is a Vietnamese handicraft export business that sources and ships handwoven natural-fiber home products — principally water hyacinth, seagrass and bamboo storage baskets — from the Mekong Delta to retail buyers worldwide. The company presents itself as a bridge between Vietnam's traditional weaving villages and the requirements of modern global retail, combining artisan production with export logistics, quality control and private-label packaging. According to its official website, the business was established in 2019 and operates from Vietnam's Mekong Delta region, with export consolidation handled at FOB Ho Chi Minh City. Its product focus is a "Storage Baskets Collection 2026" spanning 74 designs across working categories, including nested sets such as a set-of-2 water hyacinth storage basket in brown wash and a rectangular set-of-3 basket with pillared weave for shape retention. Raw material is harvested from the Mekong Delta, while seagrass is sourced from Vietnam's north-central coast and paired with Mekong water hyacinth. The company emphasizes a fully handmade process — stating that no machine-woven parts are used anywhere in production — and works with artisans inside a BSCI-certified cooperative in Đồng Tháp Province. Its service model is oriented to business-to-business buyers rather than direct consumers: OEM and private-label production, FOB Ho Chi Minh City terms, retail-ready packaging, sample-matched quality control and container loading included. HMD Strategy & Export is a private company; no parent group, ownership structure or stock listing is indicated in the available evidence. Its commercial identity is tied to Vietnam's craft-export sector, where natural-fiber homeware is produced by weaving communities and sold into international retail supply chains. The brand's public positioning rests on traceable sourcing, artisan handwork, certification of its cooperative partner and export-ready logistics.

HMD Strategy & Export Company Limited was established in 2019, according to its official website, as a Vietnamese handicraft export business. It built its operations around the Mekong Delta's natural-fiber craft tradition, sourcing water hyacinth harvested in the delta and working with artisan weaving communities, including a BSCI-certified cooperative in Đồng Tháp Province. Seagrass from Vietnam's north-central coast was added to the material range and paired with Mekong water hyacinth, alongside bamboo. The company developed a business-to-business export model rather than a consumer retail brand. Its stated services include OEM and private-label production, FOB Ho Chi Minh City terms, retail-ready packaging, sample-matched quality control and container loading. Export consolidation takes place at FOB Ho Chi Minh City, positioning the business as a supply-chain partner for international retailers rather than a direct-to-consumer seller. By the time of its "Storage Baskets Collection 2026," the company advertised 74 designs across its working categories, with representative products including a set-of-2 water hyacinth storage basket in brown wash and a rectangular set-of-3 basket using a pillared weave for shape retention. Its public narrative emphasizes a fully handmade process with no machine-woven parts, traceability from Mekong harvest to container, and the role of artisan labor in production. The available evidence does not record ownership changes, funding, leadership appointments, certifications beyond the BSCI-certified cooperative, or expansions beyond the described Vietnam-based export operation. HMD Strategy & Export therefore appears as a privately held, active Vietnamese craft exporter whose history is documented mainly through its own commercial communications.

• 2019

  HMD Strategy & Export established in Vietnam.

• Storage Baskets Collection 2026 advertised with 74 designs across working categories.

• Export consolidation at FOB Ho Chi Minh City with container loading included.

B2B handicraft exporter bridging Vietnamese artisan weaving communities with global retail buyers through OEM/private-label production, certified cooperative sourcing and export-ready logistics.

• Storage Baskets Collection 2026

  74 designs across the company's working categories.

• Set-of-2 water hyacinth storage basket, brown wash

  Finished nested set in brown wash.

• Rectangular storage basket, set of 3

  Pillared weave for shape retention.

• Seagrass baskets

  Made from seagrass sourced from Vietnam's north-central coast, paired with Mekong water hyacinth.

1. 1HMD Strategy & Export — Handwoven Water Hyacinth & Seagrass Baskets | Vietnamhmdhycraft.com
2. 2HMD Strategy & Export — Wikidatawikidata.org