Hobby Express
Retailer / private label
UnclaimedHobby Express is an American specialty retailer of radio-controlled aircraft, helicopters, boats, and related hobby products.
Last updated August 31, 2026
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Overview
Hobby Express is an American specialty retailer serving the radio-controlled model hobby market. Its merchandise has included radio-controlled aircraft, helicopters, boats, and associated equipment, components, accessories, and supplies. The business sells through catalog and Internet channels and has operated a physical store in Tennessee, reflecting a multichannel retail model aimed at hobbyists who need both complete models and replacement or upgrade parts. The company was founded in 1963 by James Martin. For much of its history it operated under the name Hobby Lobby International. That name was changed to Hobby Express in 2013. The rebranding was intended to distinguish the company from Hobby Lobby, the American arts-and-crafts retailer, which was receiving extensive public attention at the time because of its participation in a case before the United States Supreme Court. The change therefore represented a naming and brand-positioning decision rather than a change in the company’s core product category. Ownership changed more than once during the company’s later history. In 2003, the business was sold to GenCap America while remaining headquartered in Brentwood, Tennessee. In 2009, Hobby-Lobby International was sold to Mark Cleveland of Brentwood. The available reference material does not establish the company’s current ownership, corporate structure, financial scale, executive team, or present operating status. It does, however, identify Hobby Express as a specialized retailer with a long history in the radio-controlled hobby sector and a distribution model combining direct sales, online commerce, and a Tennessee retail location.
History
Hobby Express traces its origins to 1963, when James Martin started the business in the United States. The company developed as a specialist retailer focused on radio-controlled models and related hobby equipment. Its assortment has centered on aircraft, helicopters, boats, and the products required to operate, maintain, repair, or upgrade those models. The business historically used the name Hobby Lobby International. Under that identity, it served customers through catalog sales and Internet commerce and also operated a physical store in Tennessee. This combination allowed the company to reach hobbyists beyond its local market while retaining a brick-and-mortar presence for product browsing and customer service. The available reference material does not provide detailed information about specific product brands, distribution agreements, store counts, revenue, or geographic expansion. A significant ownership transition occurred in 2003, when Hobby Lobby International was sold to GenCap America. Despite the transaction, the company remained headquartered in Brentwood, Tennessee. In 2009, the business was sold again, this time to Mark Cleveland of Brentwood. The cited material does not describe the terms of either transaction or indicate whether the acquisitions resulted in substantial changes to the company’s merchandising, channels, or management. In 2013, the company changed its name from Hobby Lobby International to Hobby Express. The stated motivation was to prevent confusion with Hobby Lobby, the separate arts-and-crafts retailer. Hobby Lobby was then involved in a case before the United States Supreme Court, giving the similarly named hobby retailer an additional reason to establish a distinct identity. The rebrand preserved the company’s focus on radio-controlled models while creating a clearer separation from the better-known craft retailer. Hobby Express is therefore best understood as a long-established, privately held specialty retailer rather than as a manufacturer or a mass-market consumer brand. Its historical significance lies in its longevity within the radio-controlled hobby trade, its catalog-and-Internet sales model, its Tennessee retail presence, and its transition from Hobby Lobby International to Hobby Express. Publicly available reference material supplied for this entry does not establish its current ownership, present leadership, financial performance, current store operations, or whether the business remains active.
- 2013
Rebrand to Hobby Express
[1]The company changed its name from Hobby Lobby International to Hobby Express to avoid confusion with the arts-and-crafts retailer Hobby Lobby.
- 2009
Acquisition by Mark Cleveland
[1]Mark Cleveland of Brentwood acquired Hobby-Lobby International.
- 2003
Acquisition by GenCap America
[1]Hobby Lobby International was sold to GenCap America and remained headquartered in Brentwood, Tennessee.
- 1963
Business founded
[1]James Martin founded the company as a United States retailer serving the radio-controlled hobby market.
Products and positioning
A specialist multichannel retailer for radio-controlled model aircraft, helicopters, boats, and related hobby equipment.
Radio-controlled models
Radio-controlled aircraft
Radio-controlled aircraft form one of the company’s core merchandise categories. The retailer has sold model airplanes and associated equipment through catalog and Internet channels, serving hobbyists seeking complete aircraft as well as supporting supplies, components, and accessories. The available source does not identify particular aircraft models, manufacturers, propulsion systems, or current availability.
Radio-controlled models
Radio-controlled helicopters
Hobby Express has offered radio-controlled helicopters as part of its specialty hobby assortment. This category typically requires model-specific electronics, replacement parts, and maintenance supplies, consistent with the company’s broader role as a retailer of related products. The supplied reference material does not provide a detailed catalog history or identify specific helicopter product lines.
Radio-controlled models
Radio-controlled boats
Radio-controlled boats are another named category in the company’s product range. They extend the retailer’s coverage beyond aircraft and helicopters into water-based models and related hobby equipment. No source supplied for this entry specifies individual boat models, technical features, manufacturers, or the current status of the category.
Hobby equipment and accessories
Related hobby products
In addition to complete radio-controlled models, the company has sold related products through catalog and online channels. These may include equipment, components, accessories, and supplies needed for model operation and maintenance, but the supplied reference does not enumerate the assortment in sufficient detail to identify particular product families.
Brand decisions
2013
Adoption of the Hobby Express nameStrategyBackground
The company had operated as Hobby Lobby International, a name that could be confused with Hobby Lobby, a separate arts-and-crafts retailer involved in a United States Supreme Court case.
Action taken
The business changed its name to Hobby Express while continuing its focus on radio-controlled aircraft, helicopters, boats, and related products.
Aftermath
The new name created a distinct identity for the specialty hobby retailer. The available source does not report subsequent brand-performance results or other operational consequences.
2009
Sale to Mark ClevelandM&ABackground
Hobby-Lobby International had previously been acquired by GenCap America in 2003.
Action taken
The company was sold to Mark Cleveland of Brentwood, Tennessee.
Aftermath
The reference material does not describe changes in ownership structure, management, product strategy, or performance after the sale.
2003
Sale to GenCap AmericaM&ABackground
The specialty retailer had operated under the Hobby Lobby International name before the transaction.
Action taken
GenCap America acquired the company, which remained headquartered in Brentwood, Tennessee.
Aftermath
No transaction value, integration plan, management change, or later operating result is identified in the supplied reference.
Sources1 sources
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