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Hobie Cat Company

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Corporate brand

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Hobie Cat Company is a California-headquartered maker of watercraft, including sailboats, kayaks, stand-up paddle boards, and boats for recreation and fishing.

Last updated September 11, 2026

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Overview

Since 1950, Hobie has been in the business of shaping a unique lifestyle based around fun, water, and quality products. From their headquarters in California, Hobie Cat Company and its global subsidiaries produce an impressive collection of watercraft for worldwide distribution. In addition to the sailboats for which they are well-known, Hobie Cat also offers stand-up-paddle boards, kayaks, and boats for both recreation and fishing. Each product line is also complimented with a comprehensive array of parts and accessories.

History

Hobie Alter’s dream was born in his parents’ garage in 1950, when Hobie decided to apply his love of woodworking to the sport of surfing. Dad backed out the Buick to make room for a shipment of balsawood, Hobie got out his drawknife and carved out his very first surfboard. Friends soon started dropping by and before you knew it there was no room left for the Buick—Hobie’s business of fun had begun. Hobie and the sport grew together. A couple of years and 40 tons of sawdust later, Hobie opened up Southern California’s first surf shop in Dana Point. Then in 1958 Hobie and buddy Gordon “Grubby” Clark began experimenting with new materials, literally inventing the polyurethane foam surfboard. The new boards were lighter, faster and easier to ride than anything else in the water. Suddenly everyone wanted to be a surfer — and every surfer wanted a Hobie. By the mid-1960s, while the Beach Boys were making records, the legendary Hobie Surf Team was setting them. Hobie’s lineup was a veritable Who’s Who of surfing greats. Phil Edwards, Joey Cabell, Corky Carroll, Micky Munoz, Joyce Hoffman, Joey Hamasaki, Gary Propper, Billy Hamilton and Herbie Fletcher are just a few of the champions who supported the distinctive Hobie di…

Products and positioning

Hobie has been in the business of shaping a unique lifestyle based around fun, water, and quality products.

  • Mirage Outback

    The World's #1 Pedal Fishing Kayak.

  • Mirage Pro Angler Series

    A series of pedal fishing kayaks.

  • Mirage iTrek Angler 10

    A pedal kayak model.

  • Mirage iTrek Angler 12

    A pedal kayak model.

  • Mirage Adventure Island

    A watercraft model.

  • Mirage Passport 12 R

    A watercraft model.

  • Mirage Eclipse

    A watercraft model.

  • Mirage Compass Duo

    A watercraft model.

  • Mirage iTrek 11

    A recreation watercraft model.

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