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Hofmark Brauerei

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A traditional Bavarian brewery in Loifling producing prize-winning beers under the Reinheitsgebot since 1960.

Last updated September 26, 2026

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Overview

Hofmark Brauerei is a German brewery based in Loifling, in the Upper Palatinate district of Bavaria. The brewery traces its modern history to 1960, when master brewer Paul C. Häring and his wife took over a brewery at Hofmarkstraße 15 in Loifling. They introduced their own swing-top bottle, increased production capacity, and began exporting the beer that became known as "Hofmark". The brand was carefully redesigned in 2007, and Hofmark beer is now primarily filled into kegs and barrels. The historic tavern "Zum Hofmark-Bräu" reopened on 15 March 2008 with a Bavarian outdoor café in the courtyard of Loifling Castle and has since been run by the brewery itself. Today Hofmark is not only a brewery but also a service provider, bottling swing-top bottles for other breweries, including the Hacklberg brewery in Passau. The brewery produces a wide range of beers, including Hell, Export, Weisse, Bio Pils, Bio Weisse, Radler, Lager, Habe die Ähre, ChamOpf, Dunkles, Zwickl, Märzen, Bavaria Lager, Simaro, and Iconic. It also offers non-alcoholic beverages such as Apfelschorle, Multivitamin, lemonades (Citron, Orange), Spezial Cola-Mix, and flavored waters. Hofmark beers are brewed strictly according to the Bavarian purity law, the Reinheitsgebot, using only brewing malt, hops, and yeast—no additives. The brewery sources close to 100% of its ingredients regionally and from Bavaria, which allows it to carry the "protected geographical indication" seal for Bavarian beer made from regional ingredients. The naturally soft brewing water from the Bavarian Forest is a key asset, described by the brewery as "the soul of the beer". Hofmark has won numerous awards, including Gold at the World Beer Award 2018 for Hofmark Zwickl and Silver for the Heller Bock. Hofmark Organic Pils was crowned "Germany's best Pils". Beer has been brewed at the Loifling site for more than 400 years, and the brewery emphasizes its handcrafted production, with each brewer adding an individual note. The company remains deeply rooted in the local community, celebrating with clubs and people for generations. Hofmark Brauerei operates as a private company and continues to evolve while maintaining its personal connection to the beer.

History

The history of brewing at the Loifling site spans more than 400 years, as noted by the brewery itself. The modern Hofmark Brauerei was established in 1960 when master brewer Paul C. Häring and his wife took over a brewery at Hofmarkstraße 15 in Loifling, in the Upper Palatinate district of Bavaria. They introduced their own swing-top bottle, increased production capacity, and began exporting the beer that became known as "Hofmark". In 2007, the "Hofmark" brand was carefully redesigned, and the beer is now primarily filled into kegs and barrels. On 15 March 2008, the historic tavern "Zum Hofmark-Bräu" reopened with a Bavarian outdoor café in the courtyard of Loifling Castle, and it has since been managed by the brewery itself. Today, Hofmark is not only a brewery but also a service provider, bottling swing-top bottles for other breweries, including the Hacklberg brewery in Passau. The brewery continues to operate in Loifling, combining traditional methods with modern quality standards.

  • 2018

    Hofmark Zwickl wins Gold and Heller Bock wins Silver at the World Beer Award.

  • 2008

    The historic tavern "Zum Hofmark-Bräu" reopens on 15 March with a Bavarian outdoor café in the courtyard of Loifling Castle.

  • 2007

    The "Hofmark" brand is carefully redesigned; beer is primarily filled into kegs and barrels.

  • 1960

    Paul C. Häring and his wife take over the brewery at Hofmarkstraße 15 in Loifling and begin exporting Hofmark beer.

Products and positioning

Traditional Bavarian brewery emphasizing purity, regional ingredients, and handcrafted quality.

  • Hell

  • Export

  • Weisse

  • Bio Pils

  • Bio Weisse

  • Radler

  • Lager

  • Habe die Ähre

  • ChamOpf

  • Dunkles

  • Zwickl

  • Märzen

  • Bavaria Lager

  • Simaro

  • Iconic

  • Apfelschorle

  • Multivitamin

  • Limonaden (Citron, Orange)

  • Spezial Cola-Mix

  • aromatisierte Wässer

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