Hoist Fitness
Corporate brand
UnclaimedSan Diego-based producer of premium strength training products and exercise bikes for commercial and home markets.
Last updated September 11, 2026
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Overview
HOIST Fitness is a San Diego, California, USA based company producing premium strength training products and exercise bikes for commercial and home markets. Its commercial products are found worldwide in health clubs, colleges and universities, professional sports gyms, YMCAs, community centers, hotels, multi-family homes, personal training facilities, corporate fitness centers, government facilities and military installations, while home products are found in consumers' homes around the world. The company states it has over 45 years of experience and that its products are used in 20,000+ gym facilities worldwide, with products designed in California.
History
HOIST Fitness was founded as Coast Health Studio in 1977. A factory opened in Solana Beach in 1980, and the first selectorized circuit was introduced in 1985. In 1986, HOIST Fitness became a California corporation. The H1000 first vertical press home gym and a multi-station gym were introduced in 1988. The Commercial Dual Series was introduced in 1995. Home free weights were introduced in 2000. The V-Series and Kids Line were introduced in 2003, followed by the Personal Training System in 2005. ROC-IT Selectorized was introduced in 2006 and ROC-IT Plate Loaded in 2009. In 2012, the HOIST Strength App launched, LeMond Fitness was acquired, and a new headquarters facility was established. The MotionCage was introduced in 2013.
Products and positioning
Premium strength training products for commercial and home markets.
ROC-IT Selectorized
ROC-IT Plate Loaded
HD Dual Series
MotionCage
Club Line
Performance Series
Commercial free weights
Exercise bikes
Home gyms
Recent events
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