Hold Live

HOLD LIVE is a new-generation Chinese makeup brand founded in 2015. According to its official brand story, the brand focuses on providing young women with cosmetic products that balance personal expression and everyday practicality. By offering safe, high-quality, and creative makeup, HOLD LIVE aims to empower today's young consumers, making makeup an everyday tool for self-discovery, emotional expression, and building confidence. The brand's product range covers the main color-cosmetics categories: eyes, lips, face, and base, along with makeup tools and gentle makeup removal. Its official website organizes offerings into a complete makeup collection, new arrivals, new makeup, eyes (dimensional eye look), lips (full and defined lips), face (dimensional face vibe), base (clean and fresh base), tools, and gentle makeup removal. HOLD LIVE is designed for young girls who love trying different makeup looks, and its wide range of colors and options helps users easily find their style for everyday wear. A distinctive feature of the brand is its emphasis on multi-use and mix-and-match products. From multi-color eyeshadow palettes to multi-use items that work as blush or lip mud, HOLD LIVE encourages consumers to mix, layer, and match to create their own looks. The brand positions itself as a companion for both makeup beginners and enthusiasts, inviting users to join the HOLD LIVE family and discover the fun, trends, and endless possibilities that makeup brings. HOLD LIVE operates in the Chinese market. Its official website is holdlive.com, and the site's copyright notice identifies Suzhou SutiKa Trading Co., Ltd. as the rights holder. The brand's slogan, "PLAY WITH MAKEUP DAILY, CREATE FREELY," reflects its positioning around daily, creative, and expressive makeup use.

HOLD LIVE was founded in 2015 as a new-generation Chinese makeup brand. From its inception, the brand set out to serve young women with cosmetic products that balance personal expression and everyday practicality, emphasizing safe, high-quality, and creative makeup. The brand's early identity centered on color cosmetics across the core categories of eyes, lips, and face, supported by base products, tools, and gentle makeup removal. Its official website presents a complete makeup collection organized around these categories, including new arrivals and new makeup sections. Over time, HOLD LIVE developed a product philosophy built on multi-use and mix-and-match formats. Multi-color eyeshadow palettes and multi-use items that work as blush or lip mud became characteristic offerings, encouraging consumers to mix, layer, and match products to create their own looks. This approach reflects the brand's stated goal of accompanying both makeup beginners and enthusiasts step by step in exploring the joy of beauty. The brand operates in the Chinese market through its official website, holdlive.com. The site's copyright notice identifies Suzhou SutiKa Trading Co., Ltd. as the rights holder, indicating that the brand is operated under that corporate entity. The brand's slogan, "PLAY WITH MAKEUP DAILY, CREATE FREELY," encapsulates its positioning around daily, creative, and expressive makeup use.

• 2017

  The copyright notice on the official website begins with the year 2017, indicating the site's copyright period starts from that year.

• 2015

  HOLD LIVE is founded as a new-generation Chinese makeup brand.

• Eyes: Dimensional Eye Look

  Eye makeup products including multi-color eyeshadow palettes designed for dimensional eye looks.

• Lips: Full & Defined Lips

  Lip products for full and defined lip looks, including multi-use lip mud items.

• Face: Dimensional Face Vibe

  Face makeup products including multi-use items that work as blush.

• Base: Clean & Fresh Base

  Base makeup products for a clean and fresh base.

• Tools: Gentle Makeup Removal

  Makeup tools and gentle makeup removal products.

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