Holey Moley

Holey Moley is an Australian entertainment bar chain built around themed miniature-golf experiences. Rather than operating as a conventional restaurant or drinks venue, the brand combines indoor mini-golf courses with food, beverages and a highly stylised pop-culture setting. Its courses use themes drawn from television programs and classic films, positioning the venues as social entertainment destinations as well as hospitality businesses. The brand was launched in 2016 by Michael B. Beans. Its first venue opened in Fortitude Valley, Queensland, establishing the format in Australia. From that starting point, Holey Moley expanded into several Australian cities, including Adelaide, Melbourne and Perth. The chain subsequently developed an international presence, opening its first venue outside Australia in Auckland, New Zealand, in October 2018. A Singapore location followed in December 2018 at Clarke Quay. Holey Moley is owned and operated by Funlab, an Australian entertainment company. The brand's operating model is based on location-specific venues containing multiple miniature-golf holes, generally presented with humorous, nostalgic and recognizable cultural references. The combination of a competitive activity, themed design and hospitality service allows the chain to target group occasions such as casual outings, celebrations and social gatherings, although specific customer or revenue data is not publicly established in the supplied sources. By 2019, the chain was reported to have more than 15 locations across Australia, New Zealand and Singapore. Its international expansion retained the core concept while extending the brand beyond its Australian origin. Publicly available reference material identifies Holey Moley primarily as an entertainment-led venue chain rather than a packaged-food, retail or conventional full-service restaurant brand. Current operational details, including the exact number of venues, corporate leadership and ownership structure beyond Funlab, are not established in the supplied material.

Holey Moley was launched in 2016 by Michael B. Beans as an entertainment venue centered on themed miniature golf. The first location opened in Fortitude Valley, Queensland, giving the concept an Australian base and linking the brand from the outset to the country's growing market for experience-led hospitality and leisure venues. Its format combined miniature-golf play with a bar and restaurant environment, with course designs drawing on television and classic-film themes. Following the opening of its first venue, Holey Moley expanded within Australia. The chain established locations in cities including Adelaide, Melbourne and Perth, developing from a single Queensland venue into a multi-city entertainment brand. The expansion reflected a model in which the venue itself, rather than a particular packaged product, is the principal offering: customers visit to play a themed course while also using the associated food and beverage facilities. The brand began international expansion in 2018. Its first venue outside Australia opened in Auckland, New Zealand, in October of that year. In December 2018, Holey Moley entered Singapore with a location at Clarke Quay. These openings extended the Australian concept into two additional markets while maintaining the central combination of miniature golf, pop-culture presentation and hospitality. Holey Moley is owned by Funlab, an Australian entertainment company. Funlab's ownership places the chain within a broader entertainment-focused corporate group rather than presenting it as an independent restaurant operator. By 2019, published reference material described Holey Moley as having more than 15 locations across Australia, New Zealand and Singapore. The available sources do not provide a complete subsequent venue history, detailed financial information, or a definitive current location count. They also do not document major changes to the brand's concept, leadership, ownership or operating status after the reported international expansion.

• 2019

  Network exceeds 15 locations

  [1]Holey Moley (restaurant chain)en.wikipedia.org

  Reference material reported more than 15 Holey Moley locations across Australia, New Zealand and Singapore.

• 2018

  First international venue opens in Auckland

  [1]Holey Moley (restaurant chain)en.wikipedia.org

  Holey Moley opened its first venue outside Australia in Auckland, New Zealand, in October 2018.

• 2018

  Singapore market entry

  [1]Holey Moley (restaurant chain)en.wikipedia.org

  The chain expanded into Singapore in December 2018 with a venue at Clarke Quay.

• 2016

  Holey Moley launches in Queensland

  [1]Holey Moley (restaurant chain)en.wikipedia.org

  Michael B. Beans launched Holey Moley, with the first venue opening in Fortitude Valley, Queensland.

An entertainment-first hospitality brand that combines miniature golf, pop-culture-themed environments, food and beverages for social group occasions.

• Entertainment attraction · 2016

  Themed miniature-golf courses

  The core Holey Moley offering is a set of miniature-golf courses presented through pop-culture themes associated with television shows and classic films. The courses are integrated into the brand's entertainment-bar venues and form the principal activity around which visits are organized. The supplied sources do not identify individual hole names, course specifications or a standardized layout shared by every location.

• Hospitality · 2016

  Food and beverage venues

  Holey Moley locations combine miniature golf with bar and restaurant service. Food and beverages support the venue-based entertainment model, allowing customers to use the sites as social hospitality destinations in addition to playing mini-golf. The supplied references do not provide a complete menu, signature dishes, pricing information or details of whether menus vary by market.

1. 1Holey Moley (restaurant chain)en.wikipedia.org
2. 2Holey Moley official websiteholeymoley.com.au