Holiday Classic

Holiday Classic (Russian: «Холидей Классик», also rendered Holyday Classic) was a Russian food retail chain that operated supermarkets in several regions of Western Siberia. It belonged to the Holiday Group of Companies (Группа компаний «Холидей»), a retail group founded in 2000, and its head office was located in Novosibirsk. The chain was one of the group's principal store banners, positioned as a food supermarket format serving urban shoppers across the Siberian federal districts. The chain's geographic footprint covered the Kemerovo, Novosibirsk, Omsk and Tomsk oblasts as well as Altai Krai. By 1 January 2014, the total selling area of all Holiday Classic stores in those regions amounted to approximately 245,100 square metres, indicating a substantial regional supermarket operation. The banner competed in the Siberian grocery market alongside other federal and regional chains. Holiday Classic experimented with store formats. In March 2015 it opened a store in a new premium format at the Rodina shopping centre in Novosibirsk, signalling an attempt to move upmarket. However, the chain also contracted: on 17 January 2016 the Holiday Classic supermarket in the Festival shopping centre on Karl Marx Square in Novosibirsk was closed. The Holiday group subsequently faced financial difficulties, and a bankruptcy case involving the group was heard by the Novosibirsk arbitration court. The Holiday Classic banner is no longer active, and the brand is best understood today as a defunct regional Russian food retail chain rather than a currently trading retailer.

Holiday Classic was a food supermarket banner of the Holiday Group of Companies, a Russian retail group founded in 2000. The group established its head office in Novosibirsk, the largest city in Siberia, and built a regional grocery business across Western Siberia. Holiday Classic became one of the group's principal store formats, operating food supermarkets in the Kemerovo, Novosibirsk, Omsk and Tomsk oblasts and in Altai Krai. The chain grew into a sizeable regional operator. By 1 January 2014, the combined selling area of all Holiday Classic stores across those regions was approximately 245,100 square metres. This figure reflects a network of supermarkets rather than a small local chain, and it placed Holiday Classic among the notable grocery banners of the Siberian market. In March 2015 the chain opened a store in a new premium format at the Rodina shopping centre in Novosibirsk, an attempt to address more affluent shoppers and differentiate the banner from standard supermarket competition. The premium experiment came amid a difficult period for Russian food retail, when economic pressure and competition were reshaping regional grocery chains. The banner subsequently contracted. On 17 January 2016 the Holiday Classic supermarket located in the Festival shopping centre on Karl Marx Square in Novosibirsk was closed. The Holiday group as a whole ran into financial trouble; a bankruptcy case concerning the group was heard by the Novosibirsk arbitration court, as reported by RBC. The Holiday Classic banner ceased to operate, and the brand is now historical. Its story illustrates the trajectory of a regional Siberian grocery chain: rapid expansion through the 2000s and early 2010s, format experimentation in the mid-2010s, and eventual closure and insolvency of the parent group.

• 2016

  On 17 January 2016, the Holiday Classic supermarket in the Festival shopping centre on Karl Marx Square in Novosibirsk closes.

• 2015

  In March 2015, a Holiday Classic store in a new premium format opens at the Rodina shopping centre in Novosibirsk.

• 2014

  By 1 January 2014, total selling area of Holiday Classic stores in Kemerovo, Novosibirsk, Omsk and Tomsk oblasts and Altai Krai reaches about 245,100 square metres.

• 2000

  Holiday Group of Companies, the parent of Holiday Classic, is founded.

Regional food supermarket chain in Western Siberia; later experimented with a premium store format.

• Holiday Classic supermarket format

• Premium-format store (Novosibirsk, 2015)

1. 1Holiday Classic — Wikidatawikidata.org
2. 2Холидей Классик — Википедияru.wikipedia.org
3. 3Official site of Holiday Classichclass.ru