Holike
Corporate brand
UnclaimedHolike (好莱客) is a Chinese custom-home and furniture brand offering whole-home customization, cabinetry, doors and walls, furnishings, and related home solutions.
Last updated October 7, 2026
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Overview
Holike (好莱客) is a Chinese custom-home and furniture brand operated by Guangzhou Holike Creative Home Co., Ltd. The company’s official website says the brand was founded in 2002 and describes it as a specialist custom-furniture enterprise. Its name is linked on the site to “Home Like,” explained as the idea of a comfortable home. The brand presents original design, custom fitting, product quality, and service as central to its offer. Its product scope extends beyond the wardrobes associated with its earlier development. The official site lists whole-home customization, cabinets, doors and walls, furniture and home furnishings, curtains, artistic whole-home fit-outs, and engineering services. The brand’s product pages feature coordinated room and furniture collections, including the Crabapple, Insight Scape, Refined Muse, Oriental Shadows, Oriental Lanting, COMO, and other named series. It also promotes children’s-room and vintage-inspired themed spaces. Its material and environmental messaging includes 原态净醛板 and 原态净醛竹板, presented as products within its “original state” approach to material selection and environmental quality. Holike’s stated positioning is “定制家居大师” (“custom-home furnishing master”). Its brand language emphasizes a comfortable, healthy, organized, and individually tailored home, with “大师设计、大师品质、大师服务” (master-level design, quality, and service) described as the brand’s core. The company also presents its original-state material philosophy as a commitment to selecting materials and applying quality control with environmental standards in mind. The official history groups development into date ranges rather than giving exact dates for each event. It says the brand was established in 2002, introduced the concept of the “overall wardrobe,” and launched a series of products. It identifies 2012–2014 with the launch of its first “基材甲醛零添加” (zero-added-formaldehyde substrate) 原态板 and entry into whole-home customization. The site describes 2015–2016 as the period when it became the first company in its industry to list on the Shanghai Stock Exchange main board and established “4.26 World Formaldehyde-Free Day.” Later developments include a new brand identity, expansion into kitchen cabinets and wooden doors, and industrial 4.0 manufacturing bases. For 2023–2026, the site reports a new brand spokesperson, Chen Kun, and an upgraded strategy combining high-end customization with AI smart home. The supplied material does not give a precise headquarters address, founder, current executive roster, or detailed geographic breakdown of sales markets.
History
Holike’s official site dates the brand’s establishment to 2002. It says the brand began with an emphasis on the “overall wardrobe” concept and a series of products, and describes its broader purpose through the phrase “Home Like,” or a comfortable home. The supplied official history does not identify a founder or provide a detailed account of the company’s early ownership, factory footprint, or first retail locations. The site groups its subsequent development into several periods. For 2012–2014, it highlights the launch of its first 原态板 described as a substrate with zero added formaldehyde, the signing of designer Paul Andrew in support of original design, and the move into whole-home customization. These statements present the period as a transition from a wardrobe-focused proposition toward a wider customized-home offering. For 2015–2016, the official history reports that Holike became the first company in its industry to list on the Shanghai Stock Exchange main board. It also says the company established “4.26 World Formaldehyde-Free Day,” linking the initiative to its environmental-materials positioning. The supplied content does not provide further detail about the listing or the campaign’s subsequent activities. The 2017–2019 period is described as one of brand and business expansion: Holike introduced a new brand identity, brought its Huizhou industrial 4.0 base into operation, expanded into cabinets and wooden doors, and developed a broader home-furnishing ecosystem. For 2020–2022, the site highlights an industry-first “原态净醛竹板” product and the upgraded appearance of its Hanchuan industrial 4.0 manufacturing base, framing these developments as a new phase in environmental quality and manufacturing. For 2023–2026, the official history says Holike signed Chen Kun as a new brand spokesperson and upgraded its strategy around high-end customization and AI smart home. The website’s current product and corporate pages show a broad offer spanning whole-home customization, cabinets, doors and walls, furniture and home furnishings, curtains, artistic whole-home fit-outs, and engineering services. Its named collections use varied design references, including contemporary minimalism, Eastern aesthetics, French-inspired styling, and natural materials. The official brand narrative continues to emphasize original design, customized comfort, quality, service, and its “original state” materials philosophy. The evidence supplied here does not identify a founder, current executives, precise headquarters address, or specific international markets.
- 2023
Spokesperson and strategy update
- 2020
Net-aldehyde bamboo board and Hanchuan manufacturing-base upgrade
- 2017
Brand identity and category expansion
- 2015
Shanghai listing and World Formaldehyde-Free Day
- 2012
Original-state board and whole-home customization
- 2002
Holike brand established
Products and positioning
A design-led custom-home furnishing brand positioning itself as a “custom-home furnishing master,” with emphasis on bespoke design, quality, service, comfort, and environmental materials.
Whole-home customization
A core category on the official site, presented alongside coordinated room and furniture collections.
Cabinets, doors and wall systems
Product categories listed on the official site; the company history also describes expansion into cabinets and wooden doors.
Original-state environmental boards
The official site lists 原态净醛板 and 原态净醛竹板 as part of its materials and product offering.
Named furniture and room collections
The website showcases collections including Crabapple, Insight Scape, Refined Muse, Oriental Shadows, Oriental Lanting, and COMO.
Home furnishings and related services
The site also lists furniture and home furnishings, curtains, artistic whole-home fit-outs, and engineering services.
Brand decisions
- Upgrade strategy around high-end customization and AI smart homeOther
Recent events
Holike and Beko establish strategic partnership[5]
Holike and Beko signed a strategic cooperation agreement in Guangzhou, formally establishing a strategic partnership. The article describes cooperation on a Beko appliance project for Holike and kitchen appliances.
Holike announces acquisition of a controlling stake in Hubei Qianchuan[6]
Holike announced an agreement to acquire 51% of Hubei Qianchuan Door and Window Co. for RMB 700 million in cash. Hubei Qianchuan would become a controlled subsidiary after completion.
Sources6 sources
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