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Holly Theatre

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Historic community theater in Dahlonega, Georgia, operating as a non-profit venue for theatrical productions, concerts, camps, and classes.

Last updated September 16, 2026

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Overview

The Holly Theatre is a historic theater in Dahlonega, Georgia, presenting itself as a community-centered venue where "the community comes to life – center stage." It operates as a 501(c)(3) non-profit driven largely by volunteers, offering theatrical seasons, concerts, camps and classes, and community events. The theater traces its origins to 1939, when Randall Holly Brannon leased the Price Building and opened it as a theater with the film "Stagecoach."

History

Around 1915, Dahlonega began being used for Hollywood motion pictures by the Fox Film Company, and silent movies were shown in a courtroom in the courthouse and in the Price Memorial Auditorium. In the mid-1920s, Robert D. Howser Sr. converted the lower floor of the Price Building into a theater and began showing films. In 1939, Mr. Randall Holly Brannon leased the Price Building, added a ticket booth, an awning, double doors, and a large THEATRE sign; the opening film was shown April 17, 1939, titled "Stagecoach" starring Marion Morrison, later known as John Wayne. On January 9, 1943, the Dahlonega Theater temporarily closed due to a fire destroying the adjoining building. At the end of WWII, Brannon decided the Price Building was not an adequate space and applied to build a new theater, but was denied in September 1946. The Civilian Production Administration (CPA) was supposed to expire on March 31, 1947, so Brannon broke ground and began building his theater.

Products and positioning

A historic, community-centered non-profit theater in North Georgia where "community is always center stage."

Product categories. Theatrical productions · Concerts · Camps and classes · Community events

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