Holmes Place
Product brand
UnclaimedHolmes Place is a premium fitness club brand founded in 1980 in Chelsea, London, with clubs across Greece, Germany, Austria, Switzerland, and Portugal.
Last updated September 15, 2026
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Overview
Holmes Place is a premium fitness club brand. According to its official website, it began in 1980 with one club in Chelsea, London, and today operates clubs in Greece, Germany, Austria, Switzerland, and Portugal. The brand describes its purpose as making health and fitness enjoyable, and presents itself as a community built on balance, inclusivity, progress, and sustainability. Its clubs offer training areas, equipment, pools, spas, and lounges, while services include personal training, group classes, nutrition, physiotherapy, and wellness and spa treatments.
History
Holmes Place states that it all started in 1980 with one club in Chelsea, London, set in a cul-de-sac off Fulham Road. Allan Fisher, described as one of the original founders, began transforming fitness into a lifestyle that combined health and glamour. In the early 1980s, Allan Fisher and Lawrence Alkin developed the club and its concept. In 1985, Holmes Place announced that its Club Rooms were becoming smoke-free areas, which the brand says was the first such move. Over its first decade, Holmes Place grew through expansion and reputation, positioning itself in the high-end health club market, with London clubs offering members a stylish and exciting setting.
Products and positioning
Premium fitness clubs and a holistic healthy lifestyle.
Personal Trainer
Group classes
Nutrition
Physiotherapy
Wellness & spa
Sources4 sources
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