Holoride
Product brand
UnclaimedThe world’s only spatially-aware in-car experiences
Last updated September 2, 2026
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Overview
Holoride is a brand that brings the car’s movements to in-car experiences, offering gaming, geospatial audio, and other immersive content that syncs with vehicle motion to reduce nausea. It provides technologies such as a Spatial Experience SDK and a Spatial Perception Engine, and aims to turn vehicles into moving theme parks.
History
Holoride announced the release of its Spatial Experience SDK at the Game Developers Conference '21 during a Unity-sponsored session. The company describes itself as bringing a new media category called Elastic Content, which links extended reality with real-time motion data.
Products and positioning
Spatial Experience SDK
A toolset to design, test, and deliver holoride experiences with existing game engines.
Spatial Perception Engine
Real-time synchronization of the car’s motion, location, and route with the experience.
Recent events
Reported
HTC Vive partners with Holoride on in-car VR[4]
HTC partnered with Holoride to bring VR experiences to car passengers, using HTC's Vive Flow headset. The article says Holoride planned to launch in the second half of 2022.
Reported
Elrond launches Metastake[5]
Elrond launched Metastake, a DeFi product combining token staking, liquidity providing, and yield farming. Its first project is dedicated to holoride RIDE tokens.
- Unconfirmed
Reported
Holoride begins public sale of Ride token[6]
Holoride began publicly selling its Ride cryptocurrency token, which passengers can use to make purchases in the company’s in-car virtual reality ecosystem.
Reported
holoride deploys blockchain technology for its immersive media platform[7]
German startup holoride announced that it had deployed blockchain technology for its immersive media platform, describing the deployment as a way to strengthen its ecosystem and enable transparent revenue sharing among partners.
Reported
Qualcomm announces growth in its XEP partner network[8]
Qualcomm announced that the number of partners in its Qualcomm XR Enterprise Project had doubled and that the project had gained 31 new partners, including holoride.
Reported
Universal, Ford and Holoride collaborate on in-car VR experience[9]
Universal, Ford and Holoride collaborated on an in-car VR passenger experience at Universal CityWalk Hollywood, using Ford Explorer vehicles and VR content based on Bride of Frankenstein.
Sources9 sources
- 1Adding thrill to every ride | holorideholoride.com
- 2Join the Creator Space | holorideholoride.com
- 3Learn more about us and our purpose | holorideholoride.com
- 4HTC Vive 与 Holoride 合作开发车载虚拟现实体验pocket-lint.com
- 5Elrond推出Metastakecoinspeaker.com
- 6Holoride开始公开销售Ride代币techcrunch.com
- 7holoride为沉浸式媒体平台部署区块链技术163.com
- 8高通宣布XEP合作伙伴数量翻倍finance.sina.com.cn
- 9环球影业、Ford 与 Holoride 合作推出车内 VR 体验unwire.hk
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