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The world’s only spatially-aware in-car experiences

Last updated September 2, 2026

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Overview

Holoride is a brand that brings the car’s movements to in-car experiences, offering gaming, geospatial audio, and other immersive content that syncs with vehicle motion to reduce nausea. It provides technologies such as a Spatial Experience SDK and a Spatial Perception Engine, and aims to turn vehicles into moving theme parks.

History

Holoride announced the release of its Spatial Experience SDK at the Game Developers Conference '21 during a Unity-sponsored session. The company describes itself as bringing a new media category called Elastic Content, which links extended reality with real-time motion data.

Products and positioning

  • Spatial Experience SDK

    A toolset to design, test, and deliver holoride experiences with existing game engines.

  • Spatial Perception Engine

    Real-time synchronization of the car’s motion, location, and route with the experience.

Recent events

  • Reported

    HTC Vive partners with Holoride on in-car VR[4]

    HTC partnered with Holoride to bring VR experiences to car passengers, using HTC's Vive Flow headset. The article says Holoride planned to launch in the second half of 2022.

  • Reported

    Elrond launches Metastake[5]

    Elrond launched Metastake, a DeFi product combining token staking, liquidity providing, and yield farming. Its first project is dedicated to holoride RIDE tokens.

  • Unconfirmed

    Reported

    Holoride begins public sale of Ride token[6]

    Holoride began publicly selling its Ride cryptocurrency token, which passengers can use to make purchases in the company’s in-car virtual reality ecosystem.

  • Reported

    holoride deploys blockchain technology for its immersive media platform[7]

    German startup holoride announced that it had deployed blockchain technology for its immersive media platform, describing the deployment as a way to strengthen its ecosystem and enable transparent revenue sharing among partners.

  • Reported

    Qualcomm announces growth in its XEP partner network[8]

    Qualcomm announced that the number of partners in its Qualcomm XR Enterprise Project had doubled and that the project had gained 31 new partners, including holoride.

  • Reported

    Universal, Ford and Holoride collaborate on in-car VR experience[9]

    Universal, Ford and Holoride collaborated on an in-car VR passenger experience at Universal CityWalk Hollywood, using Ford Explorer vehicles and VR content based on Bride of Frankenstein.

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