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Home Facial Pro

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A Chinese professional efficacy skincare brand founded in 2014, known for its minimalist packaging and research-driven formulations.

Last updated September 2, 2026

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Overview

Home Facial Pro (hfp™) is a Chinese skincare brand founded in 2014, focusing on professional efficacy skincare with a research center named hfp lab™. The brand emphasizes minimalist packaging and includes a 'R&D note' on each product. It has received various industry awards and has collaborated with research institutions.

History

Home Facial Pro was founded in 2014. The brand has a large R&D center called hfp lab™ located in Guangzhou Science and Technology Park, covering 2400m². It has collaborated with institutions such as the Guangdong Cosmetics Society and the Chinese Academy of Sciences. In 2023, hfp lab™ established a joint research laboratory with Shanghai Jiao Tong University School of Medicine. In 2025, the brand launched new products and announced actress Liu Tao as the spokesperson for its fruit acid line. In 2026, it announced Baekhyun as the first brand ambassador and launched a collaboration with the classic IP Teletubbies.

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