Home Outfitters
Retailer / private label
UnclaimedHome Outfitters was a Canadian home-goods retail chain operated by Hudson's Bay Company from the late 1990s until its stores were phased out in 2019.
Last updated August 25, 2026
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Overview
Home Outfitters was a Canadian specialty home-goods retail chain owned and operated by Hudson's Bay Company. The business began in 1998 under the name Bed, Bath & More and was relaunched in 1999 as Home Outfitters. In Quebec, the chain operated under the name Déco Découverte. Its assortment focused on household and domestic-living products, including bedding, towels, housewares, and other home accessories. The concept occupied a position between a department-store home department and a dedicated home-furnishings retailer. It offered customers a broad range of practical household products in a standalone store format, while its ownership by Hudson's Bay Company connected it to one of Canada's best-known department-store groups. The business expanded across Canada and reached a reported peak of 69 locations in October 2014. The chain's strategy changed during the 2010s as Hudson's Bay Company sought to consolidate its home-business operations. In July 2014, HBC announced that it would begin integrating Home Outfitters into its Hudson's Bay retail division. The plan included making Home Outfitters merchandise more available through Hudson's Bay stores and the Hudson's Bay website, while also closing two Home Outfitters locations. In 2016, three Winnipeg stores were converted to the experimental Hudson's Bay Home format. That pilot did not become a lasting replacement for the standalone chain; the converted stores closed in subsequent years. In February 2019, HBC announced that all 37 remaining Home Outfitters locations would be phased out. The store closures were completed in July 2019, ending Home Outfitters as an operating retail chain. The brand therefore remains primarily a historical Canadian retail name rather than an active store network. In 2025, following HBC's bankruptcy proceedings, Canadian Tire acquired HBC's remaining intellectual property, including the Home Outfitters trademark. This transaction transferred the brand's ownership but did not restore the former chain's stores or operating network.
History
Home Outfitters originated in Canada in 1998 as Bed, Bath & More, a retail concept centered on household goods and home textiles. The business was revamped and relaunched under the Home Outfitters name in 1999. In Quebec, the chain used the localized banner Déco Découverte. Its merchandise mix included bedding, towels, housewares, and a range of other home accessories, giving it a focused home-products identity within the broader Hudson's Bay Company retail portfolio. The chain expanded during the 2000s and early 2010s, operating as a national Canadian network of dedicated home-goods stores. Its reported store count reached 69 locations in October 2014, representing the high point of its physical expansion. The format served customers looking for household products in a broader assortment than a single-category bedding or bath retailer, while retaining the convenience and merchandising focus of a specialty chain. A strategic shift began in 2014. Hudson's Bay Company announced that it would integrate Home Outfitters more closely into its Hudson's Bay retail division. The initiative sought to increase the availability of Home Outfitters products through Hudson's Bay stores and the Hudson's Bay website. At the same time, HBC announced the closure of two Home Outfitters stores, indicating that the company was beginning to reduce or rationalize the standalone network. In 2016, HBC tested an alternative approach by converting three Home Outfitters stores in Winnipeg to the Hudson's Bay Home banner. The pilot represented an effort to place the home-goods business within the Hudson's Bay brand architecture rather than maintain a separate national chain. The Hudson's Bay Home locations did not become a permanent successor network and closed several years later. By February 2019, HBC had decided to end the Home Outfitters store format. The company announced that all 37 remaining locations would be phased out. The closures were completed in July 2019, bringing the chain's retail presence to an end. The shutdown concluded a business that had operated for roughly two decades under its original and later brand identities. The brand continued to exist as intellectual property after the stores closed. Hudson's Bay Company entered bankruptcy proceedings in March 2025, and in May 2025 it sold its remaining intellectual property, including the Home Outfitters brand, to Canadian Tire. The transaction changed ownership of the trademark but did not re-establish Home Outfitters as an operating store chain. As a result, Home Outfitters is best understood as a defunct Canadian retail brand whose name and associated intellectual property passed from Hudson's Bay Company to Canadian Tire.
- 2025
Brand acquired by Canadian Tire
[1]Canadian Tire acquired the Home Outfitters brand and other HBC intellectual property after HBC's bankruptcy proceedings.
- 2019
Standalone chain phased out
[1]HBC announced the closure of all 37 remaining stores in February; the phase-out was completed in July.
- 2016
Hudson's Bay Home pilot
[1]Three Winnipeg Home Outfitters stores were rebranded as Hudson's Bay Home for a format pilot.
- 2014
Peak reported at 69 locations
[1]The chain reached a reported high point of 69 locations in October 2014.
- 2014
Integration into Hudson's Bay announced
[1]HBC announced closer integration with Hudson's Bay, broader distribution of Home Outfitters merchandise through Hudson's Bay channels, and the closure of two stores.
- 1999
Relaunch as Home Outfitters
[1]The business was revamped and relaunched under the Home Outfitters name; in Quebec it was known as Déco Découverte.
- 1998
Launch as Bed, Bath & More
[1]The Canadian home-goods retail concept began operating under the name Bed, Bath & More.
Products and positioning
A Canadian specialty home-goods retail chain offering practical household products, home textiles, and accessories through dedicated stores connected to the Hudson's Bay retail group.
Home textiles · 1998
Bedding
Bedding was one of Home Outfitters' core merchandise categories. The chain's dedicated home-goods format allowed it to present bedroom textiles and related products alongside broader household merchandise, rather than limiting the offer to a single bedding specialty.
Bath textiles · 1998
Bath towels and textiles
Towels and other bath-related textiles formed part of the chain's practical home-products assortment. These products complemented its bedding and housewares categories and contributed to the store's positioning as a one-stop destination for everyday household goods.
Household goods · 1998
Housewares
Home Outfitters sold housewares alongside textiles and accessories. The category covered general products for domestic use and helped distinguish the chain from a narrowly focused bedding or bath retailer.
Home accessories · 1998
Home accessories
The chain also carried other home accessories, combining functional household products with items intended to support bedroom, bathroom, and general home settings. The assortment reflected the broad home-living scope of the retail concept.
Brand decisions
2025
Transfer of Home Outfitters intellectual property to Canadian TireM&ABackground
HBC's bankruptcy proceedings led to the sale of its remaining intellectual property.
Action taken
Canadian Tire acquired the Home Outfitters brand and other HBC intellectual property.
Aftermath
Canadian Tire became the owner of the brand's intellectual property, while the former Home Outfitters store chain remained closed.
2019
Close the remaining Home Outfitters storesOtherBackground
After years of integration efforts and format testing, HBC decided to discontinue the standalone chain.
Action taken
HBC announced in February that all 37 remaining Home Outfitters locations would be phased out.
Aftermath
The closures were completed in July 2019, ending Home Outfitters' retail operations.
2016
Test the Hudson's Bay Home formatStrategyBackground
HBC tested whether the home-goods offer could operate under the Hudson's Bay brand instead of a separate Home Outfitters identity.
Action taken
Three Home Outfitters stores in Winnipeg were converted to Hudson's Bay Home locations.
Aftermath
The pilot did not produce a lasting replacement network; the converted stores later closed.
2014
Integrate Home Outfitters into Hudson's BayStrategyBackground
HBC sought to consolidate its home-goods operations and make Home Outfitters merchandise available through the larger Hudson's Bay retail network.
Action taken
The company announced increased distribution through Hudson's Bay stores and its website and disclosed the closure of two Home Outfitters stores.
Aftermath
The initiative was followed by the Hudson's Bay Home pilot and ultimately by the closure of the remaining standalone Home Outfitters stores.
Sources1 sources
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