HomeToGo
Corporate brand
UnclaimedA global vacation-rental marketplace and property-management technology group.
Last updated August 26, 2026
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Overview
HomeToGo is a Berlin-based travel technology company whose consumer marketplace helps travelers search, compare, and book vacation rentals across a broad network of professional providers and distribution partners. The company began in 2014 as a metasearch service for holiday homes, responding to the fragmentation of the vacation-rental market: travelers could find accommodation through many specialized portals, but there was no single interface offering broad coverage and comparable search tools. HomeToGo aggregated inventory from multiple sources and presented it through localized websites and applications. The business subsequently developed beyond pure search. In 2017, HomeToGo expanded into marketplace functionality that enabled selected accommodations to be booked directly on its platform. Its consumer proposition combines destination and date search with filters for price, amenities, property type, and other travel requirements. Depending on the market and the supply partner, HomeToGo may earn revenue from booking commissions, direct bookings, or traffic and lead generation. Expansion has been supported by acquisitions. The group added vacation-rental portals and regional brands including Wimdu, Casamundo, tripping.com, Agriturismo.it, CaseVacanza.it, and EscapadaRural. It also acquired the property-management software company Smoobu, the French vacation-rental business associated with Groupe SeLoger, including AMIVAC, and German-speaking-market businesses such as e-domizil and atraveo. In 2022, the acquisition of travel-technology provider SECRA further broadened the group's supply-side technology capabilities. In 2024, HomeToGo acquired a majority stake in KMW Reisen and Super Urlaub, whose brands Kurz Mal Weg and Kurzurlaub focus on themed short-break packages. HomeToGo operates through two broad activities. The Marketplace is the business-to-consumer side, offering search, discovery, and booking services through HomeToGo-branded and regional platforms. HomeToGo_PRO is the business-to-business side, providing software and technology-enabled services for property managers, hosts, and other vacation-rental suppliers. Its capabilities include distribution and channel management, property-management systems, direct-booking tools, websites, guest communication, online check-in, and related operational services. Smoobu is one of the group's constituent technology brands. Artificial intelligence has become a central part of HomeToGo's product strategy. The company introduced AI Mode in 2023 as an AI-assisted travel-planning experience, followed by the Sunny travel assistant and subsequent concepts such as Super AI Sunny. It has also introduced AI-supported search and content functions, including AI Filter, Smart AI Reviews, and Smart AI Offer Summaries. These tools are intended to make a large and fragmented supply base easier to explore while moving the marketplace toward more conversational and personalized trip planning. HomeToGo became a publicly traded company in September 2021 through a business combination with Lakestar SPAC I on the Frankfurt Stock Exchange. The transaction was reported as valuing the company at approximately €1.2 billion and providing about €250 million in new capital. In 2025, HomeToGo announced an agreement to acquire Interhome from Migros. The proposed transaction would substantially increase the scale of the group's professionally managed accommodation business and reinforce its strategic shift toward HomeToGo_PRO and a more B2B-oriented operating model. HomeToGo describes its reach as spanning roughly 30 countries across Europe, North America, South America, Australia, and the Asia-Pacific region.
History
HomeToGo was established in Berlin in 2014 by Patrick Andrae, Wolfgang Heigl, and Nils Regge. The founders brought experience from online travel and vacation-rental businesses: Heigl had previously founded the flight-search company Swoodoo, while Regge had founded Casamundo. HomeToGo's initial proposition was to aggregate vacation-home listings from a fragmented collection of portals and make them searchable through a single platform. The company initially operated primarily as a metasearch service. Its websites and applications allowed users to compare accommodation from different providers using destinations, dates, prices, amenities, and other criteria. In 2017, HomeToGo developed into a marketplace that could support direct bookings for selected properties, giving the company a more direct relationship with travelers and creating additional commission-based revenue opportunities. A major phase of growth followed in 2018. HomeToGo acquired or added important regional and specialist businesses, including Wimdu, Casamundo, and the United States-based vacation-rental search engine tripping.com. It also expanded through Italian portals Agriturismo.it and CaseVacanza.it and the Spanish rural-accommodation platform EscapadaRural. These transactions increased the group's geographic reach and supplied established brands and inventory in markets where consumer behavior and accommodation supply were locally differentiated. HomeToGo continued to build a supply-side technology business. In 2021, its subsidiary HS Holiday Search GmbH acquired all shares in Smoobu, a Berlin software company serving independent vacation-rental hosts. Smoobu offered channel management, property-management functionality, unified guest communication, online check-in, direct-booking websites, and related tools. It continued operating under its own brand and later became part of the HomeToGo_PRO segment. In September 2021, HomeToGo entered the public markets through a business combination with Lakestar SPAC I and a listing on the Frankfurt Stock Exchange. Public descriptions of the transaction placed the company's valuation at about €1.2 billion and the new capital raised at about €250 million. The listing supplied a public-company structure for the group's continued acquisition and technology strategy. The acquisition program broadened further in 2022. HomeToGo acquired the vacation-rental business unit of Groupe SeLoger in France, including AMIVAC, a French platform connecting travelers with private and professional property owners. It also acquired e-domizil and atraveo and added SECRA, a travel-technology provider. These deals strengthened both the consumer marketplace and the systems supporting accommodation providers. HomeToGo reorganized its business around two complementary activities. The consumer Marketplace provides discovery, comparison, and booking services, while HomeToGo_PRO supplies software and technology-enabled services to property managers and other vacation-rental businesses. The supply-side division was launched in an earlier form in 2020 and was rebranded HomeToGo_PRO in December 2023. This structure reflects the group's attempt to participate in more parts of the vacation-rental value chain rather than relying only on consumer advertising and booking traffic. Artificial intelligence became an increasingly visible part of the product roadmap. In 2023, HomeToGo launched AI Mode, using generative AI to help create personalized vacation-rental recommendations. In 2024, it introduced AI Sunny and discussed the longer-term development of Super AI Sunny as an AI travel assistant. Later AI functionality included AI Filter, Smart AI Reviews, and Smart AI Offer Summaries, aimed at improving search, review comprehension, and interpretation of accommodation offers. In 2024, HomeToGo acquired a 51% majority stake in KMW Reisen and Super Urlaub, including Kurz Mal Weg and Kurzurlaub, adding thematic short-trip packages to the group's travel offering. In 2025, it announced the planned acquisition of Interhome from Migros. Interhome's professionally managed accommodation portfolio would materially increase HomeToGo's supply-side scale and support the company's stated strategic movement toward a more B2B-oriented group, with HomeToGo_PRO becoming its largest segment. The group operates across approximately 30 countries in Europe, North America, South America, Australia, and the Asia-Pacific region.
- 2025
Interhome acquisition is announced
[1]HomeToGo announces an agreement to acquire Interhome from Migros, strengthening its professionally managed accommodation and B2B operations.
- 2024
Short-break travel businesses are added
[1]HomeToGo acquires a 51% stake in KMW Reisen and Super Urlaub, including Kurz Mal Weg and Kurzurlaub.
- 2023
AI Mode launches
[1]HomeToGo introduces a generative-AI travel-planning feature for personalized accommodation recommendations.
- 2023
HomeToGo_PRO becomes the supply-side brand
[1]The group formalizes and rebrands its software and technology-enabled services business as HomeToGo_PRO.
- 2022
French and European platform expansion
[1]HomeToGo acquires Groupe SeLoger's vacation-rental unit, including AMIVAC, as well as e-domizil, atraveo, and SECRA.
- 2021
Smoobu joins the group
[1]HomeToGo acquires the property-management and channel-management software provider Smoobu.
- 2021
HomeToGo becomes publicly traded
[1]The company lists in Frankfurt through its combination with Lakestar SPAC I.
- 2020
Supply-side services are launched
[1]HomeToGo begins developing services for vacation-rental providers and property managers, later organized under HomeToGo_PRO.
- 2018
Acquisition-led international expansion
[1]The group adds Wimdu, Casamundo, tripping.com, Agriturismo.it, CaseVacanza.it, and EscapadaRural.
- 2017
Direct marketplace bookings are introduced
[1]HomeToGo expands beyond metasearch by enabling direct bookings for selected vacation rentals.
Products and positioning
HomeToGo positions itself as a broad, technology-led marketplace for vacation rentals and as a software and services provider for the businesses that supply and manage those rentals. Its differentiation rests on aggregated inventory, localized market coverage, direct-booking capability, and increasing use of artificial intelligence to simplify search, comparison, and trip planning.
Vacation-rental marketplace · 2014
HomeToGo Marketplace
HomeToGo's consumer marketplace aggregates vacation-home inventory from many providers and presents it through websites and apps. Travelers can search by destination, dates, price, property attributes, and amenities. Depending on the supplier and market, users may complete the booking on HomeToGo or be referred to a partner. The marketplace supports localized experiences across multiple countries, languages, and currencies.
B2B vacation-rental technology and services · 2023
HomeToGo_PRO
HomeToGo_PRO serves property managers, professional accommodation providers, and other vacation-rental businesses. Its scope includes software, listing distribution, channel management, property-management functions, direct-booking capabilities, and technology-enabled operational services. The division brings together capabilities developed internally and through acquisitions, with the aim of helping suppliers manage inventory and reach travelers across distribution channels.
Property-management software · 2014
Smoobu
Smoobu provides software for independent vacation-rental hosts and property managers. Its tools include a channel manager, property-management system, unified inbox, online check-in, direct-booking engine, website builder, and dynamic-pricing functionality. The platform operates as a distinct constituent brand within HomeToGo_PRO and is designed for hosts managing individual properties or portfolios.
AI travel planner · 2023
AI Mode
AI Mode uses generative artificial intelligence to help users plan trips and receive vacation-rental recommendations that are more tailored to their stated preferences. It represents HomeToGo's move from conventional filter-based search toward conversational and personalized travel discovery.
AI travel assistant · 2024
AI Sunny
AI Sunny is HomeToGo's AI-assisted travel companion, initially introduced in beta form. The concept is intended to support travelers with conversational assistance and personalized accommodation discovery, and forms part of the company's longer-term vision for a more AI-driven marketplace.
AI search and content tools · 2025
AI Filter and Smart AI features
HomeToGo's later AI functions include AI Filter for search refinement, Smart AI Reviews for summarizing guest feedback, and Smart AI Offer Summaries for condensing accommodation descriptions. These features are intended to reduce the effort required to interpret a large volume of listings and reviews.
Brand decisions
2025
Agreement to acquire InterhomeM&ABackground
HomeToGo sought to increase the scale of its professionally managed accommodation and supply-side operations.
Action taken
The company announced an agreement to acquire Interhome from Migros.
Aftermath
The planned transaction would make HomeToGo_PRO the group's largest business segment and reinforce a strategic shift toward B2B activities.
2023
Formalization of HomeToGo_PROStrategyBackground
The group had been developing software and technology-enabled services for vacation-rental suppliers since 2020.
Action taken
HomeToGo reorganized and branded these activities as HomeToGo_PRO.
Aftermath
The group established a clearer two-part model combining a consumer Marketplace with a B2B supply-side technology business.
2023
Launch of AI ModeProduct launchBackground
Traditional destination and filter search can make it difficult for travelers to navigate a very large and fragmented vacation-rental inventory.
Action taken
HomeToGo introduced a generative-AI travel planner that produces more personalized accommodation recommendations.
Aftermath
AI became a central element of HomeToGo's product strategy and its ambition to create a more conversational travel marketplace.
2021
Public listing through Lakestar SPAC IM&ABackground
HomeToGo sought public-market capital and a structure supporting continued technology and acquisition-led expansion.
Action taken
The company combined with Lakestar SPAC I and listed on the Frankfurt Stock Exchange.
Aftermath
The transaction was reported to value HomeToGo at approximately €1.2 billion and to generate about €250 million in new capital.
Reported transaction valuation and new capital. Approximately €1.2 billion valuation; approximately €250 million new capital (September 2021)
2017
Move from metasearch toward direct marketplace bookingsStrategyBackground
HomeToGo began as an aggregation and comparison service in a fragmented vacation-rental market.
Action taken
The company added the ability to book selected vacation homes directly through its platform.
Aftermath
The move gave HomeToGo a more direct consumer relationship and expanded its potential commission and booking revenue model.
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