Honda LPGA Thailand
Trademark
UnclaimedA women's professional golf tournament in Thailand that is part of the LPGA Tour.
Last updated August 25, 2026
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Overview
Honda LPGA Thailand is a women's professional golf tournament staged in Thailand as part of the LPGA Tour. It was first played in 2006 at Amata Spring Country Club and became the first LPGA Tour event held in Thailand. Its introduction expanded the 2006 LPGA schedule to eight countries, including the United States, and established Thailand as a recurring destination on the women's international professional golf calendar. The event moved to Siam Country Club in Pattaya in 2007, where it has been associated primarily with the club's Old Course. The tournament was absent from the LPGA schedule in 2008, returned in 2009 on Siam Country Club's newer Plantation Course for that edition, and then moved back to the Old Course in 2010. It was also not held in 2020. The title sponsorship has generally been provided by Honda, although the tournament was branded Honda PTT LPGA Thailand in 2010 before returning to the Honda LPGA Thailand name in 2011. Honda LPGA Thailand is structured as a limited-field tournament without a halfway cut. This format distinguishes it from a standard full-field LPGA event, which typically accommodates substantially more players. The 2011 edition, for example, featured 60 competitors, comprising 57 professionals and three amateurs. The 2012 field contained 70 players. The limited-field format concentrates attention on a selected group of leading professionals and invited or qualifying competitors while allowing the tournament to present a compact, spectator-oriented event. The tournament's title sponsor is Honda, the Japan-based manufacturer whose businesses include automobiles, trucks, motorcycles, scooters, and robots. The sponsorship links the event with Honda's international marketing and brand-visibility activities in Thailand, while the tournament itself is organized within the competitive framework of the LPGA Tour rather than as a Honda consumer product. Its principal offering is therefore a live elite sporting competition, supported by broadcast, digital, venue, hospitality, and sponsor activation experiences. Through its repeated staging at Siam Country Club, the event has become one of the most visible annual women's golf competitions in Thailand. Its significance rests on several dimensions: bringing internationally ranked players to the country, giving Thai audiences access to LPGA-level competition, promoting Pattaya as a golf and sports destination, and maintaining a long-running commercial relationship between Honda and professional women's golf. Available reference material identifies notable early competitive milestones, including Yani Tseng's successful defense in 2012 by one stroke over Ai Miyazato, who had won the 2010 tournament.
History
Honda LPGA Thailand began in 2006 as a new international stop on the LPGA Tour. The inaugural tournament was held at Amata Spring Country Club and represented the first LPGA Tour event in Thailand. Its addition helped expand the countries represented on the 2006 LPGA schedule to eight, demonstrating the tour's continuing internationalization and giving Thailand a place on the calendar for elite women's professional golf. For its second edition in 2007, the event moved to Siam Country Club in Pattaya and was played on the Old Course. The change established Pattaya as the tournament's principal setting and connected the competition with one of Thailand's most prominent golf destinations. The tournament was not held in 2008, but it returned to the LPGA schedule in 2009. That comeback edition used Siam Country Club's newer Plantation Course for one year only. From 2010, the event returned to the Old Course. The tournament's naming history reflects its sponsorship structure. From 2006 through 2009 it was known as Honda LPGA Thailand. In 2010 it carried the Honda PTT LPGA Thailand name, combining Honda's title sponsorship with PTT. From 2011 onward, the Honda LPGA Thailand name was restored. Honda is a Japanese manufacturer with major automotive, motorcycle, scooter, truck, and robotics businesses, and the tournament functions as a branded sports property rather than as a standalone product company. Competitively, Honda LPGA Thailand is a limited-field LPGA Tour event with no cut. This means that all players who enter the tournament continue through the scheduled rounds, subject to the event's competition rules, rather than facing the elimination process used in many full-field tournaments. The 2011 field comprised 60 players, including 57 professionals and three amateurs. The 2012 tournament included 70 players, illustrating that the field size can vary while remaining smaller than the approximately 144-player field common to a full-field LPGA event. The early tournament record includes several prominent international players. Ai Miyazato won the 2010 edition, and Yani Tseng successfully defended her title in 2012, finishing one stroke ahead of Miyazato. The event was not held in 2020, creating another gap in its schedule. Outside those interruptions, its continued association with the LPGA Tour and Siam Country Club has made it a recurring platform for high-level women's golf in Thailand. As a brand, Honda LPGA Thailand combines a sporting competition with an international sponsorship platform. Its value derives from the visibility of the LPGA Tour, the presence of leading professional golfers, the appeal of attending a major event in Pattaya, and the association of Honda with performance, mobility, and global participation. The tournament also contributes to Thailand's profile as a destination for golf and international sporting events. Public reference material does not establish a separate corporate headquarters, independent owner, or standalone executive structure for the tournament.
- 2012
Yani Tseng defends her title
[1]Yani Tseng wins again, one stroke ahead of Ai Miyazato, the 2010 champion.
- 2011
Honda LPGA Thailand name restored
[1]The tournament resumes the Honda LPGA Thailand name. The edition included 60 players, 57 professionals and three amateurs.
- 2010
Return to the Old Course and temporary co-branded name
[1]The event returns to Siam Country Club's Old Course and is branded Honda PTT LPGA Thailand.
- 2009
Return using the Plantation Course
[1]The tournament returns and is staged on Siam Country Club's Plantation Course for this edition.
- 2008
Tournament not held
[1]Honda LPGA Thailand is absent from the LPGA schedule for the year.
- 2007
Move to Siam Country Club, Pattaya
[1]The event moves to the Old Course at Siam Country Club in Pattaya.
- 2006
Inaugural tournament at Amata Spring Country Club
[1]Honda LPGA Thailand is first held in Thailand and becomes the first LPGA Tour event staged in the country.
Products and positioning
A premium international women's golf event in Thailand, positioned at the intersection of LPGA Tour competition, sports entertainment, destination marketing, and Honda brand sponsorship.
Professional golf competition · 2006
Honda LPGA Thailand tournament
The core offering is a women's professional golf tournament on the LPGA Tour. It is a limited-field event without a cut, bringing selected professional and amateur players to Thailand for elite multi-round competition. The tournament has principally been associated with Siam Country Club in Pattaya, with the Old Course serving as its regular setting after venue changes during the early years.
Sports sponsorship · 2006
Honda title sponsorship platform
The tournament provides Honda with a branded international sports property connected to women's professional golf. Sponsorship encompasses the event name and associated visibility around the competition, venue, media coverage, and spectator experience. The branding briefly included PTT in 2010 before reverting to Honda LPGA Thailand in 2011.
Brand decisions
2010
Adopt the Honda PTT LPGA Thailand brandingOtherBackground
The tournament's title branding changed for the 2010 edition.
Action taken
The event was named Honda PTT LPGA Thailand.
Aftermath
The Honda LPGA Thailand name returned from 2011 onward.
2009
Use the Plantation Course for the returning editionStrategyBackground
The tournament returned to the LPGA schedule after it was not held in 2008.
Action taken
The 2009 edition was staged on Siam Country Club's newer Plantation Course.
Aftermath
The event used the Plantation Course for one year and returned to the Old Course in 2010.
2007
Move the tournament to PattayaStrategyBackground
After the inaugural 2006 event at Amata Spring Country Club, the tournament changed venue for its second edition.
Action taken
The event was moved to Siam Country Club's Old Course in Pattaya, which became its principal venue.
Aftermath
The move established Pattaya and Siam Country Club as the tournament's continuing home in the early history of the event.
Sources2 sources
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