Hong Leong Asset Management Bhd.
Corporate brand
UnclaimedHong Leong Asset Management Bhd. (HLAM) is an established Malaysian asset management company offering equities, fixed income, money market and multi-asset investment solutions.
Last updated September 15, 2026
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Overview
Hong Leong Asset Management Bhd. (HLAM) is an established asset management company offering a broad spectrum of investment solutions through equities, fixed income, money market and multi-assets. Its investors range from retail, corporates, state governments, charitable organisations and high net-worth individuals. HLAM states it is part of a conglomerate group, which it says gives it a better understanding of overall changes in the market and economic environment. Its activities include establishment and management of unit trust funds, wholesale funds, private mandates and private retirement schemes. As at 31 December 2025, HLAM reported assets under management of RM15.15 billion, including 21 unit trust funds, 7 wholesale funds and 7 private retirement schemes totalling RM13.81 billion. Hong Leong Islamic Asset Management Sdn Bhd (HLISAM), an Islamic fund management company licensed by the Securities Commission Malaysia on 18 November 2019, is wholly-owned by HLAM.
History
Hong Leong Asset Management Bhd. (HLAM) describes itself as an established asset management company offering a broad spectrum of investment solutions through equities, fixed income, money market and multi-assets, with investors ranging from retail, corporates, state governments, charitable organisations and high net-worth individuals. It states that one of its advantages of being part of a conglomerate group is a better understanding of the overall changes in the market and economic environment, and that the Group's exposure into various sectors enables its subsidiaries to garner easier, faster, and more comprehensive access to information across all sectors. HLAM says it aims, through a disciplined and systematic investment process, to identify and invest in companies with sustainable competitiveness that seek to deliver consistent portfolio performance and generate superior value for its investors. Hong Leong Islamic Asset Management Sdn Bhd (HLISAM), an Islamic fund management company licensed by the Securities Commission Malaysia on 18 November 2019 for the regulated activity of Islamic fund management, is wholly-owned by HLAM. HLAM is described as an established fund management company with more than 30 years of experience offering and managing a broad spectrum of investment solutions through equities, fixed income, money market and mixed assets. On 18 October 2021, Ms Lee Jim Leng was appointed to the Board of Directors of HLAM as Chairman, and she was appointed as a member of the Board Audit and Risk Management Committee of HLAM when the committee was formed on 23 June 2022.
Products and positioning
Offers a broad spectrum of investment solutions through equities, fixed income, money market and multi-assets, and describes being part of a conglomerate group as an advantage for understanding market and economic changes.
Unit Trust Funds
Establishment and management of unit trust funds for provision of investment solutions to mass market.
Wholesale Funds
Establishment and management of wholesale funds for provision of investment solutions for sophisticated investors.
Private Mandates
Provision of discretionary and non-discretionary fund management services for retail and institutional investors.
Private Retirement Schemes
Establishment and management of private retirement schemes for provision of investment solutions to mass market.
Sources4 sources
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