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Corporate brand

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Hongen is a Chinese early-education brand providing kindergarten curricula, training-institution programs, and smart teaching systems for children.

Last updated September 26, 2026

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Overview

Hongen (洪恩) is a Chinese education brand operated by Beijing Jin Hongen Education Technology Co., Ltd. (北京金洪恩教育科技有限公司). It focuses on early-childhood and preschool education, supplying kindergartens and training institutions with integrated curricula, subject-area courses, specialty courses, indoor and outdoor activity programs, and after-school (延时服务) solutions. The brand positions itself around the idea of "lighting up children's interest and growing up happily," aiming to help kindergartens improve quality and efficiency and upgrade their distinctive offerings. Hongen's product portfolio spans several categories. For kindergartens, it offers integrated courses, domain courses, specialty courses, indoor games, outdoor activities, and after-school services. For training institutions, it provides overall course content and transformation plans toward quality-oriented education (素质教育), including English-ability courses, quality-ability courses, and school-transition (幼小衔接) courses. It also offers family-assistance products such as the Hongen reading pen, Hongen smart writing pen, Hongen literacy set, and Hongen math set, which combine educational electronics, digital content, and children's quality-course resources. Technology is a core part of Hongen's offering. Its smart teaching system includes interactive apps, interactive content, and smart devices, covering diverse themes and high-quality interactive animation. The company states that it has accumulated distinctive technical strengths in 3D engines, AI/AR interaction, and big-data analysis of children's behavior and psychology. It also operates a smart teaching platform available for iOS, Windows, and Android, and provides course resources, teaching systems, operation platforms, and operation services. Hongen also runs an ecosystem of events and partner enablement. This includes self-operated competitions, officially partnered competitions, an activity-operation system, and showcases of famous kindergartens and schools. Its partner-support programs include product promotion meetings, campus display activities to help enrollment, competition and assessment activities, expert lectures for the early-education industry, and public-welfare activities. The brand's stated mission is to work with partners to contribute to the development of preschool education in China. The company is headquartered in Beijing, at Building 306, No. 86 Beiyuan Road, Chaoyang District. Its official website is hongen.com, and its early-education site is et.hongen.com. The site footer notes a copyright year of 2022 and an ICP filing number (京ICP备20018943号-2).

History

Hongen is a Chinese education brand operated by Beijing Jin Hongen Education Technology Co., Ltd. (北京金洪恩教育科技有限公司). The company's early-education website states that it draws on 26 years of accumulated experience in the early-childhood education industry, indicating a long-standing presence in the Chinese preschool education market. Over that period, Hongen has developed from a provider of educational content into a broader early-education solutions brand serving kindergartens, training institutions, and families. Hongen's kindergarten-facing business centers on providing overall course content and solutions for indoor and outdoor activities and after-school services. Its product lines include integrated courses, domain courses, specialty courses, indoor games, outdoor activities, and after-school services. The brand positions these offerings as a way to help kindergartens improve quality and efficiency, upgrade their distinctive features, and "light up children's interest in exploring the world." For training institutions, Hongen provides overall course content and quality-education transformation plans, including English-ability courses, quality-ability courses, and school-transition courses. These are designed to help institutions enhance their brand and competitiveness and to support children's learning interests. Technology has become a defining part of Hongen's evolution. The company developed a smart teaching system comprising interactive apps, interactive content, and smart devices, covering diverse themes and high-quality interactive animation. It states that it has accumulated distinctive technical strengths in 3D engines, AI/AR interaction, and big-data analysis of children's behavior and psychology. The Hongen smart teaching platform is offered in iOS, Windows, and Android versions. The company also provides course resources, teaching systems, operation platforms, and operation services. Hongen has built an ecosystem of events and partner enablement. This includes self-operated competitions, officially partnered competitions, an activity-operation system, and showcases of famous kindergartens and schools. Its partner-support programs include product promotion meetings to help partners expand markets, campus display activities to help kindergartens or campuses with enrollment, competition and assessment activities, expert lectures for the early-education industry, and public-welfare activities to help partners broaden local resources. Hongen's family-assistance products include the Hongen reading pen, Hongen smart writing pen, Hongen literacy set, and Hongen math set, combining children's educational electronic products, digital content, and quality-course resources or material sets. The company is headquartered in Beijing, at Building 306, No. 86 Beiyuan Road, Chaoyang District. Its official website is hongen.com, and its early-education site is et.hongen.com. The site footer shows a copyright year of 2022 and an ICP filing number (京ICP备20018943号-2).

Products and positioning

A Chinese early-education brand offering kindergartens and training institutions integrated curricula, smart teaching technology, and after-school service solutions, with a mission to support preschool education development.

  • Kindergarten integrated courses

    Overall course content for kindergartens.

  • Domain courses

    Subject-area courses for kindergartens.

  • Specialty courses

    Specialty courses for kindergartens.

  • Indoor games

    Indoor activity programs for kindergartens.

  • Outdoor activities

    Outdoor activity programs for kindergartens.

  • After-school services

    After-school service solutions for kindergartens, including 10 self-developed quality-education programs such as speech, art, science, drama, and robotics.

  • English ability courses

    English-ability courses for training institutions.

  • Quality ability courses

    Quality-ability courses for training institutions.

  • School-transition courses

    Courses to help children transition from kindergarten to primary school.

  • Hongen reading pen

    A children's educational electronic product.

  • Hongen smart writing pen

    A children's educational electronic product.

  • Hongen literacy set

    A literacy learning set for children.

  • Hongen math set

    A math learning set for children.

  • Hongen smart teaching system

    Includes interactive apps, interactive content, and smart devices, covering diverse themes and high-quality interactive animation.

  • Hongen smart teaching platform

    Available in iOS, Windows, and Android versions.

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